Digital marketing

4 Social Media Marketing Tools You Should Use in 2022

4 Social Media Marketing Tools You Should Use in 2022

As of March 2022, Facebook is still the largest social network in Trinidad and Tobago with 75% market share, followed by Instagram at 7.5% and Pinterest at 7.1%1. According to NapoleonCat that tracks this information, Facebook had 1 155 500 users in Trinidad and Tobago as of March 20222. Social media marketing continues to have …

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Webfx has been named a 2022 Google Premier Partner

Trinidad & Tobago, March 23, 2022: Port of Spain based digital agency Webfx, has achieved 2022 Premier Partner status in the Google Partners program. Webfx’s team of experts provides web and mobile app development; social media management; media buy and ad. Placement and other digital media services  for organisations throughout the Caribbean. Explore the full …

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Digital Marketing and Search updates you should know in 2022

Digital Marketing and Search updates you should know in 2022

Digital marketing continues to be an important channel for businesses to market their products and services as the world moves into a post pandemic era. In order for digital marketing companies in Trinidad to deliver the best results, they need to stay up to date with the latest developments in digital marketing and particularly with …

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Google’s new plan to replace Cookies and how it affects Digital Marketing

Google’s new plan to replace Cookies and how it affects Digital Marketing

Google and other big-tech companies have been under intense scrutiny over the collection of customer data and privacy. France’s CNIL data protection authority had imposed a fine of 100 million euros on Google for breaches of their cookie policy. Google appealed the decision but the fine was upheld by the country’s supreme administrative court, the …

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Understanding CX customer experience and its relationship with website design

Understanding CX (customer experience) and its relationship with website design

The term UX (user experience) has become quite ubiquitous but those paying attention to design philosophy will have come across a new term CX (customer experience) that has become crucial to the design process for all types of products, services, marketing messages and even website development and design. Changes in consumer’s buying behavior due to …

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Digital Marketing Trends you need to know for 2022

Digital Marketing Trends you need to know for 2022

Digital marketing is a dynamic field that is constantly changing. There are three key areas of digital marketing: Search Engine Optimization (SEO), Social Media Marketing and Paid Ads. For SEO, most marketers will focus on ranking well on Google which is the dominant search engine around the world with notable exceptions like in China. In …

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Email Marketing metrics you should track for higher ROI

5 Email Marketing metrics you should track for higher ROI

According to research by HubSpot, Email marketing generates $42 for every $1 that is spent. This is a significant return on investment of 4200%1. In 2020, around 306 billion emails were sent and received each day worldwide. This number is expected to increase to 376 billion by 20252. It is clear that even in 2021, …

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Everything you need to know about Google’s new MUM update

MUM Knows Best – Everything you need to know about Google’s new update

Google Search has evolved considerably over the years. Today it is a powerful tool that has become so ubiquitous in our day to day lives that the company name has become a verb, ‘Google it’. Digital marketing strategists in Trinidad need to have a clear understanding of how Google search and its algorithms work. Understanding …

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Understanding the importance of design for web landing pages

Understanding the importance of design for web landing pages

According to a report by Hubspot based on information from 7000 businesses, increasing the number of landing pages on a website from 10 to 15 can lead to a 55% increase in conversions [1]. When it comes to landing pages, the general consensus seems to be the more the better. But the true test of …

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