19 Nov 2020

Copywriting tips for successful Google Ads

Google is the world’s largest search engine with billions of search queries made every day around the globe. With such a massive pool of online users seeking information, entertainment, products and services daily, being on Google’s position 1 for a niche keyword holds huge perks for businesses in terms of website traffic, sales & conversions, and overall online exposure.

Google Ads paid marketing is a faster way for businesses to grab the number one position on Google for their niche keywords. While on-going search engine optimization (SEO) is the key to long term ranking benefits, Google Ads allows quick paid visibility. Although Google Ads promises visibility, the click through rates for the ads will depend largely on how well the ad copy is written.

Let’s go through five Google Ads copywriting tips that can significantly improve your CTR:

1. Get to the point right away – Unlike Facebook and Twitter, Google users are already aware of their pain points and are actively searching for a solution online. Therefore, there is no need to waste Google’s limited ad space convincing them of their pain points. Instead, get right to the solution your business product or service will provide to help resolve their problems.

Google ads paid digital marketing solutions in the Caribbean
paid advertising solutions on Google

2. Include your keywords – When you include your keyword in your ad copy, and if your ad shows up on Google through that keyword, it is highlighted in bold. This is an easy way to make your ad stand out in a long list of search results for better CTR. It will also increase your ad relevancy which can lead to lower CPC.

3. Add a call to action – A ‘call to action’ or CTA motivates the audience to take action. By including simple CTAs like “Call Now” and “Order Today” your ad is telling them exactly what action you want them to take. It’s an effective technique to push your potential customers toward the next step in your sales funnel without using an aggressive sales pitch.

4. Add numbers & dates – Adding numbers to your ads is another simple method to help them stand out while at the same time provide users with important information such as cost or an event date. Use numbers in the form of % discount, price, and dates to break up phrases in the ad copy so it appears visually distinct and attracts more traffic to your website.

5. Keep the focus on benefits – The focus of the ad copy should be on the benefits your products or services offer. Let the users know how your product/service solves the problem that brought them online to look for a solution. Focus on the emotional outcome of your products and services. How can they ultimately make the users’ lives better?

improve paid digital marketing CTR

All digital marketing solutions need the right targeting and messaging to reach marketing goals. The efficacy of Google Ads campaigns also depends on thorough research of the target audience and niche keywords; combined with a well-crafted message that will connect with the target audience. Therefore, developing the craft of copywriting is crucial to the success of all digital marketing campaigns including Google Ads. If you are a business in the Caribbean interested in running digital advertising campaigns, get in touch with the experts at WebFX for digital marketing and advertising solutions.

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13 Oct 2020

Benefits of implementing Local SEO to leverage Digital Marketing

Google’s algorithm has gone through many stages of evolution in an attempt to upgrade user experience. One of these upgrades focused on being able to generate location specific results for users’ search queries. This turned out to be a game changer for businesses as well as consumers online. Location filter tremendously improved the quality of search results, while at the same time provided businesses with local SEO methodologies to implement location specific targeting.

Local SEO is required to increase search engine rankings in the geographic region you want to target. If your business is selling smartphones in Trinidad, your digital marketing goal would be to reach potential customers looking for smartphones in the region ‘Trinidad’. Your website will not benefit by reaching consumers looking for smartphones in Bahamas. Focusing your marketing efforts around your location not only improves search rankings, but also boosts sales by bringing in relevant traffic to the business website.

Let’s look at some of the benefits of adding local SEO to digital marketing strategies.

using Local SEO to increase search engine rankings in the targeted location

1. Narrowed geographic competition – When marketing focus narrows down geographic reach from global to local, it also pulls the business out of a highly competitive global scale to a smaller local scale. So, instead of competing with thousands of businesses across the globe online, your marketing resources will shift the focus on getting ahead of fewer local companies in your niche. This is a relatively easier task to accomplish by applying local SEO strategies like local listings, local keyword targeting, and creating and optimizing Google My Business account.

2. Increased visibility to geo-targeted audience – Google shows different results to viewers from different locations. By narrowing geographic competition, businesses can achieve better placements in Search Engine Result Page (SERP) for its targeted region. As the SERP rankings improve, more and more people in your region are able to find your business online through search engines. This increase in visibility to geo-targeted audience connects your business website to relevant traffic which ultimately increases online sales and conversions.

3. Leverage physical address and contact info to gain trust – Google performs searches through multiple local listing sites to cross-reference a business’s NAP details. NAP stands for Name, Address, and Phone number. Having your NAP details consistent across all local listing platforms lets Google know that your business is legit and hence can be trusted. Additionally, consumers in your region of focus will find it easier to trust your business if they can access details of your physical address with working phone number.

Using local SEO to gain online authority

4. Target buyer intention keywords – All search queries fall under a particular stage in the consumer buying cycle. While some keywords are searched for research purpose, others are searched with a buying intention. Local SEO helps business websites rank for buyer intent keywords that generate sales. For instance, someone searching for ‘Prescription Contact Lenses in Trinidad’ has a much higher buying intent as compared to someone looking for ‘Prescription Contact lenses’. Learn more about targeting the right keywords for your business.

5. Increase click through rate – Combining all the points above shows the potential local SEO has to put a business website in front of the right people. This together with geo-specific meta description and title tags will significantly increase website click through rate and bring in filtered and relevant traffic to the business website.

If you business in the Caribbean needs professional assistance with local SEO and digital marketing solutions, contact our experts at WebFX.

Local SEO when implemented effectively can create a profitable source of local and organic business through search engines. It is an excellent technique to set up and strengthen a legit business profile online that is trusted by both search engines and target audience.

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06 Oct 2020

Online Advertising platforms other than Facebook & Google

Facebook and Google dominate the online advertising landscape. They are the most popular forms of advertising preferred by businesses across all niches. Easy setup, measurable performance tracking and instant results add to their popularity, making them the most trusted paid marketing platforms by businesses as well as digital marketing professionals.

However, for businesses interested in exploring paid marketing options beyond Facebook and Google Ads, here are three more advertising platforms you can consider.

Three online advertising options other than Facebook & Google Ads

1. LinkedIn – Although LinkedIn does not have a massive audience pool when compared with Facebook and Google, it’s a lucrative place to generate high quality B2B leads. LinkedIn is a space where professionals hangout. Therefore, your Ads on LinkedIn are more likely get the right set of professional audience and prospects with the right professional mindset. Being a business specific platform, LinkedIn Ads do not run the risk of appearing intrusive with the target audience, as is sometimes the case with Facebook Ads. LinkedIn Ads are a powerful marketing tool for B2B companies, B2C companies, universities, and even non-profits.

choosing LinkedIn Ads for digital marketing

2. Twitter Ads – When it comes to targeting options, Twitter is quite similar to Facebook. However, it does have some additional features which digital marketers find hard to ignore. One of the biggest benefits of running a Twitter ad is the ‘Pay Per Performance’ feature. This means, you will have to pay only when your ad’s objective is met. For example, if your ad objective is website visit, you will pay only when a website visit takes place through the ad. Twitter will not bill you for impressions or any other form of user engagement. The nature of content posted on Twitter makes it an excellent place to run ads to cold audience.

3. Dedicated Email Drops – This form of digital advertising involves partnering with a publisher who has a huge loyal following of email subscribers in your industry niche. The publisher will then email-blast ads on your behalf. This is a quick way of reaching a large set of audience using your publishing partner’s borrowed authority. Dedicated email drops, also known as dedicated e-blast make for a great adverting option for niches that are not allowed to publish ads on Facebook and Google. For example, surveillance equipment cannot be promoted on Facebook’s advertising platform. In such scenario, alternative advertising methods like dedicated email drops provide advertisers a way to reach digital audience.

choosing Dedicated Email Drops for digital advertising

Exploring new marketing channels and avenues that have the potential to expand business reach and boost sales must be an on-going aspect of digital marketing strategies. Such a practice will allow businesses to search, discover, and master new opportunities across multiple digital platforms.

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01 Sep 2020

Top content types for Digital Marketing

Successful marketing depends on high quality content. Digital marketing uses a wide array of digital content types to create and execute potent sales and marketing strategies across various platforms. With a variety of content options at our disposal, digital marketing experts can choose the most suitable one based on a business’s online personality, and the structure of a marketing campaign.

Let’s take a look at top digital content types for high performance digital marketing solutions.

1. Blogs – Blogging has many benefits. Its flexibility allows digital marketers to use it in various marketing campaign categories, making blogs one of the most popular digital content type.

Blogging is implemented in online marketing strategies to:

  • Improve SEO rankings
  • Establish a brand as an industry expert
  • Generate organic traffic to business website
  • Increase newsletter signups for email marketing campaigns
  • Social media post content
  • Enhance internal linking

2. Checklists – A Checklist is an easy-to-consume digital content organized as a list. The list created aims at providing high value to the users and are usually in the form of step-by-step actions that help achieve a desired outcome. Another popular use of a checklist is providing cheat sheets to users so they can find shortcuts to achieving more with less effort. Checklists are user-friendly, engaging, and offer real value to users. They can be shared as social media posts, opt-in offers, and as blog post content.

checklist digital content for digital marketing

3. Memes & Gifs – Memes and Gifs are best suited for digital marketing campaigns that intend to keep the campaign message light and fun. They can also be placed within a blog post or email marketing message to break the monotony, and keep the content engaging and attractive. They are the most shared content types on the internet.

Memes and gifs can help businesses:

  • Bring user’s attention to a topic
  • Show the fun side of the brand
  • Increase user activity on social media

You can either create your own memes and gifs or pick an existing popular piece that best fits your objective, campaign message, and topic of focus.

4. Infographics – An Infographic (or information graphic) is a visual content type that offers valuable information using attractive graphics. It is used to provide data using images, charts and minimal text. This type of digital content is an effective and creative way of educating your target audience. Infographics can convert any complex information into their simpler, bite size visual representations, that are easy-to-consume and memorize.

The goal of infographics is to quickly and easily communicate information and data to the target audience using visually distinct and attractive images. Therefore, your infographics must:

  1. Be visually striking and creative so it immediately gets attention
  2. Give information in a way which is easy-to-understand and remember

5. Videos – Videos have become the staple of digital marketing campaigns across all industry types. From ‘How To’ videos to interviews and product reviews, video content can cover a wide range of topics, and stages of user buying cycle. Videos are also one of the best digital content forms for personal branding. Read more about it here – Why Videos Are The Best Digital Content For Personal Branding

Using video digital content for personal branding

Just like blogs, video content too can help establish your brand as a credible source of information and data around your niche industry, thereby setting your brand up as a trusted authority. This strategy is a powerful way of enhancing brand trust and awareness.

Even if marketing mediums change, marketers will always require compelling content to reach and engage with target audience. Knowing and understanding the different types of digital content available will help you decide which ones are most beneficial and profitable for your business.

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28 Jul 2020

Five website design features to increase conversion rate

Website conversion rate indicates your website’s performance. Setting up a website that attracts targeted audience is the first step toward generating organic business leads through search engines like Google and Bing. The next crucial step is to ensure your website maintains a good conversion rate.

A conversion takes place when a website visitor takes a desired action after landing on your website. This action can be filling up an opt-in form, submitting a call back request, purchasing a product on the website, and so on. The average website conversion rate is about 2%. However, many well strategized websites enjoy a conversion rate of 5% and higher.

Improving website conversion rate involves seeing your website the way your visitors do, and making changes that will lead them toward taking a desired action on the website. You can start by removing any unnecessary distractions from the website that makes navigation tedious. User-friendly look, layout, and navigation are the key when performing any website design and development tasks.

 website design and development for high performance

Apart from creating a clean website, here are five website features that support better conversion rate:

1. A strong CTA (call to action) – A ‘call to action’ or a CTA is a phrase placed on the website which tells visitors exactly what action they need to take. A CTA can be as simple as ‘Sign Up’ or ‘Book Now‘. However, designing a better converting website requires stronger CTAs that can convince website visitors to act. A clear and accurate description of the action the visitor is required to take has a much higher click through rate as compared to a vague and generic one.

Example of a strong CTA – ‘Yes, I want to schedule a call’

2. Live Chat – Adding a Live Chat software to your website enables website visitors to quickly have their queries addressed. This excellent website feature speeds up the process of moving a potential client forward in their buying cycle. If a company is unable to have a dedicated customer support team to answer to live chat queries, then the next best option is automated chat software. This option allows automating answers to frequently asked questions.

If a visitor query falls outside of the pre-saved Q&As, they are given an alternative to leave their email ids along with their queries so someone from the support team can get in touch with them. Not only does this bring in good quality leads but it also helps expand a business’s Q&A database.

3. Reviews & Testimonials – Positive testimonials and reviews makes a business website more trustworthy. Hearing about good experiences from other customers positively impacts a potential client’s decision-making process. Website visitors heavily depend on reviews and testimonials to decide whether they can trust a new product or service. Adding plenty of good testimonials and reviews on your website will put the website visitor’s mind at ease. Reviews and testimonials are powerful tools that have the potential to convert leads into buying customers.

add Reviews and testimonials on the website for better conversion

4. Simplify Contact/Query form – Having fewer fields in contact or query forms improves the chances of website visitors filling and submitting them. It’s best to include no more than 3-4 fields. What fields need to be mandatory will depend on the purpose of the form. If a form is created to address customer queries, an email as a mandatory field should suffice. However, if a contact form submission requires your customer support team to call back the person who submits the form, phone number needs to be the mandatory field.

5. Exit popup – An exit popup appears when a website visitor is about to leave a website without taking any action. An exit popup is triggered when the website visitor moves his or her mouse curser toward the ‘x’ button to bounce out of the website. The content of the exit popup is constructed to avoid losing any valuable leads from the website.

Example 1 – If a website sells products online, its exit popup can ask visitors to submit their email id and receive 25% discount on their next purchase.

Example 2 – If a website offers financial consultation, its exit popup can ask visitors to share their email id or phone number to book a 30 minutes free consultation.

Exit popups can save businesses from losing good quality leads as well as reduce bounce rate.

When high quality website visitors land on a website that has CRO features strategically placed, the website conversion rate can see tremendous upgrade. How you decide to place these features in the sales and marketing funnel of your digital marketing strategy development will depend on what products and services you offer. Implementing these simple yet effective website design and development tools can greatly improve a website’s conversion rate.

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21 Jul 2020

Paid Digital Marketing – simplifying Facebook Ads

Facebook has emerged as one of the most lucrative paid ad platforms in the digital space. With 2.6 billion monthly active users belonging to an array of demographics, Facebook is sure to have an audience for any business niche. Facebook ad campaigns come with many benefits which include the following.

  • Cost effective
  • Laser-targeted campaigns
  • Comprehensive analytics and reporting
  • Multiple options for ad objectives
  • Supports re-targeting

A clear understanding of the following core concepts of Facebook advertising will enable you to create effective campaigns and avoid common mistakes that cost valuable resources.

Facebook ads for marketing business

1. Ad objective – Different ads are set up with different objectives in mind. Objectives for an ad campaign can be getting likes and shares, getting video views, creating brand awareness, collecting high quality leads, and so on. Before you set up an ad, have a clear idea of why do you want to set it up? Is it to increase website traffic or to collect leads? What objective you choose will depend on what action you want people to take when they see your ad.

2. Target audience – Targeting is one of the key factors that decides an ad’s performance. Showing your ad to wrong set of audience will result in loss of time, effort and money. Define your target audience correctly. Who are you trying to reach through this ad? What age group do they fall in? What are their interests and hobbies, and where do they live? These are examples of questions that can help you define laser focused targeting for successful ad campaigns on Facebook. Additional questions that help create correct customer avatar are:

– What books & magazines they read?

– Which authority figures they follow?

– What type of jobs they have?

– What events they like to attend?

3. Ad copy – An ad copy needs to give users reasons good enough for them to pay attention to your ad intruding their personal space on Facebook. An effective ad copy will clearly state why they need your offer and how will it solve their problems. An ad copy that creates a ‘Before’ scenario highlighting users’ pain points, followed by an ‘After’ scenario with benefits and solutions will have a higher probability of success.

4. Ad creative – Apart from being eye-catching, an ad creative must be congruent with the offer promised in the ad copy. An ad creative should be a visual representation of the ad copy. Testing with multiple sets of creatives and copies to narrow down to the best performing set is paid marketing best practice for setting up successful campaigns that receive maximum engagement.

5. Ad scent – Ad scent indicates the consistency in the offer promised in the ad and the landing page that appears when the ad is clicked on. If the people who click on your ad do not find what they were promised, they will leave the landing page without taking any action. Ad scent also includes adding visual similarities between the ad creative and the landing page through suitable color patterns and fonts. The idea is to ensure that the landing page does not lose the scent of the original ad.

6. Reporting and analytics – One of the reasons why digital marketing experts love Facebook is because of the outstanding reporting and analytics data it provides. However, for beginners it could get slightly overwhelming. The key is to pick few success metrics and stick to those for daily monitoring. Deep dive only to troubleshoot performance issue.

digital marketing analytics and reports

The best metrics for daily checks are:

  • Results
  • Cost per result

You can also look at age and gender to learn more about the set of target market your ad is attracting. If you are using multiple placements, keep an eye on those to pin point the ones performing the best

Setting up your 1st Facebook Ad:

A Facebook ad campaign is structured into three levels.

Level 1: Campaign Level – Choose your objective in the ‘Campaign’ level.

Level 2: Ad Set Level – Set your target audience, budget, ad placement, and bid type in the ‘Ad Set’ level.

Level 3: Ad Level – Upload your creative and write your copy in the ‘Ad’ level. Your ad is now ready to go live!

You can also choose to have a digital marketing expert handle your paid marketing campaigns. Find out why businesses need Digital Marketing Professionals.

The performance of your Facebook ad campaign will depend of how well you understand its core concepts. Once you have defined your campaign strategy, conceptualized your ad, and designed your creative and copy, setting up the ad will not take too long. Keep the initial budget low, continue testing, and increase the budget as you better understand your market.

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10 Jul 2020

Mobile App Strategies to grow a new Business

New businesses have to be careful with their resources and must use them wisely. They need innovative sales and marketing methods that can work effectively under budget constraints. One such innovative route includes implementation of mobile application strategies.

Mobile applications have many powerful benefits for businesses.

Find out more about the advantages of using mobile applications in business marketing campaigns.

benefits of mobile applications in business marketing

With an exponential increase in smartphone users and excellent internet connectivity across the globe, mobile applications have become a great way of connecting with new and existing customers. Let’s take a look at ways new businesses can implement mobile application strategies to gain a competitive advantage for business growth and expansion.

1. Social media integration – This is the easiest way to use a business mobile application to build and grow a strong brand presence on social platforms. Integrating social media accounts with your business mobile app will allow customers to access them quickly. It will support customer engagement and participation through sharing options. Additionally, businesses will be able to track customer behaviour pattern on social media for better targeting. This in-turn will contribute to designing campaigns that generate higher ROI.

2. Discounts and coupons – Discounts and Coupons entice potential customers to try a new product or service. They serve as incentives to motivate them to try something new and different. A business mobile application is a great place to display discount coupons. In this space, businesses get to interact with target audience who have either already tried the businesses’ products or services before, or are interested in them. Interacting with business mobile app users through discounts and coupons will encourage them to become paying customers by minimizing risks.

3. Customer loyalty program – Another excellent strategy a business mobile app can incorporate is customer loyalty program. It is designed to reward customer interaction. Customer loyalty programs allot points to customers for every interaction. The interactions can be in the form of social engagement and/or purchases. Customers can then redeem collected points for gifts, or discounts on products and services.

improving customer loyalty using mobile app strategies

4. Location and behaviour based targeting – Businesses can easily use mobile applications to collect data on customer locations and behaviour patterns. This allows businesses to:

  • Create campaigns that are location specific and time sensitive
  • Create sales and marketing funnels based on customer behaviour patterns
  • Categorize product promotions based on different customer group types

5. New product launch – Since business mobile applications connect businesses to an audience which has interacted with them in the past, announcing a new product launch on such a platform increases the likelihood of propelling the popularity of the launch. Combining this strategy with discount coupons and contests can remarkably improve conversions.

If you are new to business mobile application strategies, you can start with simple features and keep adding new improvements to support more advanced digital marketing techniques. If planned wisely, business mobile application strategies have the potential to continually support business growth and help new businesses scale up faster.

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24 Jun 2020

A Guide To Publishing Great Blog Posts

Blogging is an essential part of digital marketing. Not only is blogging great for boosting rankings on search engines, it also helps business websites build a lasting online presence. Blogging has some powerful benefits that a business simply cannot afford to ignore.

Amazing benefits of good blogging:

  1. Helps website keep its content fresh
  2. Boosts search engine rankings
  3. Establishes business as an expert in its niche
  4. Adds real value to customer experience
  5. Creates internal linking opportunities
  6. Attracts customers who are in the research stage of the buying cycle

Effective blogging is fundamental to the success of your online marketing efforts. Here are 8 points to help you create compelling blog posts that support and strengthen digital marketing solutions.

Blogging is necessary for  successful online marketing

Guide to publishing great Blog Posts

1. Create a headline that commands the reader’s attention – An effective headline stands out to grab reader’s attention. Do not create misleading headlines to increase click through rate. If the content does not deliver what’s promised to the readers in the headline, they will leave your blog post dissatisfied. Create a headline that promises value in the form of information or entertainment.

2. The first paragraph – The purpose of the first paragraph of a blog post is to convince readers to continue investing their time in the rest of the piece. The first paragraph must be engaging, while staying consistent with the title.

3. The main article – In the main article body, we must deliver what was promised to the readers in the article’s title. Keep your content flow natural and do not be too concerned about keyword density. Think about how your article is going to help your readers and why should they invest their time in it.

4. A concluding sentence to encourage reader participation – It can be a simple question or a statement that stimulates a healthy discussion. It can even be something as simple as “Did you find this post helpful?“. The objective of a concluding sentence is to encourage readers to participate through comments and shares.

5. Related media to boost engagement – Media in the form of images, videos and gifs are necessary to break the monotony of a plain text blog post. Find and include media related to your content to create interesting and informative reads for your viewers.

6. User friendly format – No matter how well your article is written, bad formatting can still cost you many valuable readers. Keep the blog post format clean so it’s easy for the readers to consume information. Use small neat paragraphs accompanied with sub-headings. Add bullet points in the post wherever you get an opportunity to.

tips for writing an effective blog post

7. Don’t forget to add a ‘Call To Action’ – A CTA or Call To Action guides readers to the next step after reading the post.  It can be subscribing to website’s newsletter or simply booking a free consultation on the website. The job of CTA is to prompt readers to ‘Take Action’ on your website.

8. Optimize for Search Engines – Once your blog post to ready to go live, it’s time to optimize it for search engines. Adding on-page elements like Title Tags and Meta Descriptions helps search engines like Google and Bing understand what your blog post talks about. This is a crucial step to get higher rankings and greater visibility online.

Blogging supports many different facets of online marketing. From lead generation to growing organic traffic and followers online, blogging is an irreplaceable component of digital marketing solutions. Use these 8 basic yet powerful points to navigate through your blogging journey so you can build a content powerhouse for your business.

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17 Jun 2020

Why Videos Are The Best Digital Content For Personal Branding

Personal branding is a valuable aspect of marketing. With every post we put up on social media, and every blog article we publish, we inevitably create personal branding. Content is used to communicate with our target audience and personal branding is the process of using content to establish our core personality, values and beliefs, with our target audience.

How do you want your target audience to see you? Personal branding needs to address this question. Personal branding does not mean creating a pseudo personality, but one that is true to our core values and goals.

You have to stay true to your heritage; that’s what your brand is about.” – Alice Temperley

Once you know how you would want your target audience to see you, you can actively create content that firmly establishes this personality online. By taking control of your personal branding content creation, you can represent yourself in the best possible manner to your customers.

showing core personality values and beliefs through personal branding

Five Benefits Of Creating a Personal Brand

  • You will establish higher credibility and will gain trust of the target audience
  • Your relationship with your customers will improve
  • Customer loyalty will become stronger, improving customer retention
  • Your brand will appear more human and less business to your target market
  • Your perceived value will increase
  • You will stand out from your competition

Reasons that make videos perfect digital content for personal branding:

Give Your Brand A Face!

Videos let you put yourself right in front of your viewers, giving your brand a face. Putting yourself in front of the camera turns your campaign into a personal message rather than a salesy ad. Your brand becomes more human than business, and thus, positively impacts customers’ trust and loyalty.

Give your brand a face with video digital content

Don’t Sell, Tell A Story!

Stories are impactful. Successful marketing and advertising rely on the art of storytelling to leverage their campaign messaging. Video content makes it easier to tell compelling stories that often include a before and after scenario for the target audience, urging them to ‘take action’.

For example: A business financial advisor can tell a story about a client who was struggling with his business retirement plan, and had sleepless nights worrying about the future of his company and his employees. This completes the ‘Before’ scenario consisting of pain-points. The story then continues into the ‘After’ scenario where the financial advisor’s consultation and assistance, helped the client successfully create a retirement plan for himself, and secure the future of his family members and of his employees.

Stories help add human elements to a business campaign. They are an effective and engaging way of reaching and connecting with your target audience at a deeper level. Video digital content allows marketers to be creative and impactful with their storytelling, making videos one of the most powerful tools in a marketer’s toolbox.

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02 Jun 2020

Why Businesses Need Digital Marketing Professionals

In the recent years, the marketing paradigm has witnessed a massive shift. Our lifestyles have received an upgrade with advancing technology. Almost all aspects of our lives have gone digital. This shift has exponentially increased the potential for business growth using digital marketing methods.

There are many factors responsible for pulling businesses out of the traditional marketing mindset and convincing business owners to adopt the digital route. The need for businesses to go online and choose digital marketing strategies was a result of the following changes:

  • Rise of smartphones
  • Better internet connectivity
  • Switch in customer behaviour from traditional to digital
  • Convenient and easy accessibility provided by digital platforms
  • Potential to reach customers from around the world
  • Cost effectiveness of digital marketing as compared to traditional marketing methods
  • Flexibility offered by digital marketing methods to accommodate any business niche

businesses need digital marketing strategies

Why Businesses Need Digital Marketing Professionals?

Businesses big and small are equally interested in implementing digital marketing strategies to move toward exceptional growth. Having a professional with the know-hows of the industry take charge of the digital marketing structure of a business is a must. Find out why businesses needs digital marketing professional:

1. Finding the Right Online Audience – The success of online marketing and advertising largely depends on getting the targeting right. Digital marketing professionals have the accurate knowledge of different types of audience that hang out on different types of online platforms. For example, according to statistics, there are more women on Pinterest than men. Such information can make a huge impact on how a digital marketing campaign is strategized. Digital marketing professionals are also equipped with information on how to laser target a select group of audience based on what product/service is being promoted. From a business perspective, such as expertise is tremendous.

2. Stay Ahead of Competitors – Businesses of all types want to hire the best digital talent to lead their digital marketing campaigns. Digital marketing professionals have the required skillset, training and knowledge in the digital space to lead successful campaigns that can generate high ROI. Having the expertise of a digital marketing professional on your side will make sure the business is not lagging behind your competitors and is always ahead of the curve.

digital marketing campaigns to stay ahead of competitors

3. Keep Up with Digital Marketing Evolution – The digital landscape is always changing. As technology advances, new digital trends, tools, and techniques will keep popping up. It could get tedious for a business to keep track of these changes and find the best possible way of implementing them. Being a digital marketing professional also means continually learning new information, acquiring new skills and staying up-to-date with changing digital scenario. With their updated knowledge and experience in digital marketing field, digital marketing professionals can make the right adjustments to existing campaigns for best results.

The swift development in digital marketing scenario has presented businesses with big opportunities to grow and expand their reach. Digital marketing professionals have become an indispensable asset. With all the benefits digital marketing has to offer, the best move a business can make in today’s digital era is to bring aboard talented digital marketing professionals and take advantage of their skills and experience.

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