Digital marketing

Social media marketing in Trinidad and Tobago in 2024

Social media marketing in Trinidad and Tobago in 2024

Social media marketing has emerged as a pivotal force in shaping the digital scenario of Trinidad and Tobago, offering businesses unprecedented opportunities to connect with their audience. With its vibrant culture and unique market dynamics, the region presents both challenges and prospects for marketers aiming to harness the power of social platforms. The Inter-American Development […]

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5 Essential Social Media Marketing services for business success

5 Essential Social Media Marketing services for business success

Social media is an integral part of our daily lives. It has revolutionized the way we connect, communicate, and consume information. According to reports, 60% of the population uses social media with a daily average time of almost 2.5 hours. For businesses, being active on social media platforms has become crucial. Why? You can establish

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Interesting content creation ideas for Social Media Marketing

Interesting content creation ideas for Social Media Marketing

Digital content creation is the process of developing and sharing valuable and engaging material across various digital platforms, such as social media, to attract and connect with the target audience. In the realm of social media marketing, content creation plays a vital role in building brand awareness, engaging users, and driving business growth. The number

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3 tools for creating better social media content

3 tools for creating better social media content

SEMRush conducted a survey with 1500 businesses about their content marketing strategy in 20211, the survey revealed some interesting insights: 46% of businesses that had a successful content strategy had increased their budget for paid content promotion 42% of businesses mentioned that they are taking their first steps in content marketing We can infer two

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4 Social Media Marketing Tools You Should Use in 2022

4 Social Media Marketing Tools You Should Use in 2022

As of March 2022, Facebook is still the largest social network in Trinidad and Tobago with 75% market share, followed by Instagram at 7.5% and Pinterest at 7.1%1. According to NapoleonCat that tracks this information, Facebook had 1 155 500 users in Trinidad and Tobago as of March 20222. Social media marketing continues to have

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Webfx has been named a 2022 Google Premier Partner

Trinidad & Tobago, March 23, 2022: Port of Spain based digital agency Webfx, has achieved 2022 Premier Partner status in the Google Partners program. Webfx’s team of experts provides web and mobile app development; social media management; media buy and ad. Placement and other digital media services  for organisations throughout the Caribbean. Explore the full

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Digital Marketing and Search updates you should know in 2022

Digital Marketing and Search updates you should know in 2022

Digital marketing continues to be an important channel for businesses to market their products and services as the world moves into a post pandemic era. In order for digital marketing companies in Trinidad to deliver the best results, they need to stay up to date with the latest developments in digital marketing and particularly with

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Google’s new plan to replace Cookies and how it affects Digital Marketing

Google’s new plan to replace Cookies and how it affects Digital Marketing

Google and other big-tech companies have been under intense scrutiny over the collection of customer data and privacy. France’s CNIL data protection authority had imposed a fine of 100 million euros on Google for breaches of their cookie policy. Google appealed the decision but the fine was upheld by the country’s supreme administrative court, the

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Understanding CX customer experience and its relationship with website design

Understanding CX (customer experience) and its relationship with website design

The term UX (user experience) has become quite ubiquitous but those paying attention to design philosophy will have come across a new term CX (customer experience) that has become crucial to the design process for all types of products, services, marketing messages and even website development and design. Changes in consumer’s buying behavior due to

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Digital Marketing Trends you need to know for 2022

Digital Marketing Trends you need to know for 2022

Digital marketing is a dynamic field that is constantly changing. There are three key areas of digital marketing: Search Engine Optimization (SEO), Social Media Marketing and Paid Ads. For SEO, most marketers will focus on ranking well on Google which is the dominant search engine around the world with notable exceptions like in China. In

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