08 Sep 2021

Understanding the importance of design for web landing pages

According to a report by Hubspot based on information from 7000 businesses, increasing the number of landing pages on a website from 10 to 15 can lead to a 55% increase in conversions [1]. When it comes to landing pages, the general consensus seems to be the more the better. But the true test of an effective landing page is its conversion. Conversion rates are influenced greatly by design, layout and load time. In this article we take a closer look at landing pages and the role web design plays in making them effective. Let’s start at the beginning:

What are web landing pages?

As per their strictest definition, landing pages are pages that act as the entry point to a website. However, this is not a full or effective description. A landing page is first and foremost a marketing tool. It is used to generate leads and increase traffic to a business’s website. These pages can be entirely self-contained or be designed to lead users to other pages and sections of a website.

What is a web landing page

A visitor may reach a landing page by clicking on:

  1. A result from a search engine
  2. A link in a marketing email
  3. An online advertisement
  4. A link in some other type of marketing material

Landing pages are referred to by different names based on the intent for which they were created:

  • Lead capture page: Typically include a form and are meant to generate leads. A visitor need not go to any other page on the website.
  • Single property page: Is designed to be completely self-contained. They are generally used for custom or limited period offers. They are not heavily connected to the main website and may even have their own distinct look and feel.
  • Squeeze page: Similar to a lead capture page, these pages have a form. Usually, they direct (squeeze) the visitor to the next stage of the sales funnel.
  • Destination page: Generally, part of a larger campaign or a set of email responders, destination pages are the final page users reach after several other touch points with your organization. For example, they may receive an email, click and land on a lead capture page and after filling a form are redirected to a destination page. This is the end of their customer journey.

Importance of design for landing pages

As an experienced web development agency in the Caribbean, we at WebFX understand the importance of design for landing pages. As mentioned above, the design, layout and load speed of a landing page has a direct impact on its conversion rate. Conversion rates for landing pages can range between 10 and 26% of website visitors. A higher rate of conversion is achieved by pages that are well designed and load within 0 to 2 seconds. Ensuring a quick load time is another reason you should hire a reputed website development company in Trinidad.

Best design practices for landing pages in 2021

1. One page per audience type

Good design isn’t just about colours and fonts. It’s mainly about user experience. This is why it’s important to put in time to create distinct buckets for your audience. Create one landing page per bucket so that you can customize the content, offer, messaging and layout to best appeal to that audience. As mentioned above, the more landing pages you have the more leads you can expect.

2. The user journey begins before they land on the page

Your customer’s journey does not begin after they land on your landing page, it starts from their point of entry, i.e., did they see an online ad, a link in an email, or a search result? You should make sure that your landing pages match their entry point. For example, ensure the messaging of the online ads matches the messaging of the landing page they are linked to.

3. Minimize CTAs

Too much of a good thing can be bad. This is true for CTAs. Giving visitors too many options on what action they can take on a landing page can negatively impact conversion rate. Give visitors a focused action to take. Keep your CTA options limited to two or maximum three per page.

Are you are interested in creating and optimizing the landing pages for your website? Contact WebFX. We provide professional website design and development services to businesses in the Caribbean and South American countries like Trinidad, Antigua, Guyana and St. Vincent and the Grenadines, Barbados, St. Lucia and Grenada. Quality landing pages can help increase your marketing ROI. Invest correctly so that you can optimize your sales funnel and maximize ROMI.

Source:

  1. 2021, P. Vaughan, “Why You (Yes, You) Need to Create More Landing Pages”, Hubspot, [available online], available from: https://blog.hubspot.com/blog/tabid/6307/bid/33756/why-you-yes-you-need-to-create-more-landing-pages.aspx [accessed Aug 2021]
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05 Jul 2021

6 Golden rules for website layout and design

Studies have shown that users take as little as 50 milliseconds to form an opinion about a website [1]. Websites play a crucial role in the success of a business. If designed well a business website can build credibility, trust and acquire new leads. A poorly designed website can lead to a business losing potential clients. 57% of users say that they will not recommend a business that has a poorly designed mobile website [2]. To ensure that your website is up to scratch and not costing you leads, you should work with a professional website design company in Trinidad.

An experienced website design and development company will know how to create a website that is appropriate for your business, is easy for users to navigate, and can effectively capture leads. In this article, we explore the golden rules of layout and design that all website services companies in Trinidad should follow.

1. White/Negative Space

What’s not on a website’s page is just as important as what is there. White space is the empty space between design elements. Without proper white space, your website can look cluttered and overwhelming. The space between lines of text, margins, padding around images, the separation between different sections, are some of the most important places to have adequate whitespace.

Adding right amount of white space between website elements make the website clutter free and professional

2. Hierarchy

Hierarchy helps users make sense of a design. It groups related elements together visually and helps users understand the flow of the design. All the design elements on your websites should have the correct hierarchy. The easiest way to understand this principle is to think of text. Your most important heading on the page should be the most prominent, the sub-headings should be smaller and the body text the smallest. You can communicate hierarchy by playing with font size, weight, and color. The same is true for other design element like size, colour, and placement which can be used to establish the visual hierarchy of a design.

All design elements on your websites should have the correct hierarchy

3.  Proximity

Closely associated with the principles of negative space and hierarchy is proximity. Placing elements close together can help visually group them. While increasing the whitespace between them can establish separation. In the example below, in figure A, the dots are separated on the basis of colour. In figure B we can see how proximity can help overpower that signal of distinction and help communicate grouping.

Concept of proximity in website design layout

4. Repetition

Repetition is the use of similar elements throughout a design. It helps create a sense of cohesion and unity in the design. Your website should have consistency in style and choice of elements. You can implement repetition through the use of fonts, similar style images and, shapes. Remember that overusing repetition can make the design boring, remember to keep some dynamic elements in your website design. Use repetition to create a rhythm, not a flat pattern. In the example below the circle shape and the colour blue are used to create repetition.

Using repetition in website design to create a sense of cohesion

5. Contrast

Contrast can be used to emphasize what is important on your website. An easy way to understand this principle is to think of Call to Action (CTA) buttons. You want these buttons to stand out so that users are more likely to click on them. Hence, they should be in a contrasting colour to the rest of the website. Colour, size, and space are the attributes of website design that help create an impactful contrast. Thus, through proper and thoughtful implementation of design attributes, an experienced website design company can also help your business generate higher website conversions. Read more about 3 crucial ways your website design company supports your business.

Adding contrast in website design to make certain website elements stand out

6. Alignment

This is an important principle that affects how professional and polished a website looks. All design elements should be properly lined up so that they look intentional. We look at things from left to right and top to bottom. The principle of alignment can make use of this trait to present the website elements in a coherent order so that things don’t look out of place.

Right alignment in website design to create a professional and polished look

A good design has a huge impact on whether or not users will interact with your website. If your website is not helping you acquire customers it might be time to consider bringing in a professional like WebFX. WebFX is a website design and development company in Trinidad with years of experience working with businesses in Trinidad as well as several Caribbean and South American countries. The years of experience in website design and digital marketing allows us to create high-quality websites that are both search engine and user friendly and in alignment with our clients’ business goals.

Sources:

1. Feb 2021, G. Lindgaard, G. Fernandes, C. Dudek & J. Brown,“Attention web designers: You have 50 milliseconds to make a good first impression!”, Taylor & Francis Online, [available online] available from: https://www.tandfonline.com/doi/abs/10.1080/01449290500330448 [accessed Jun 2021]

2. 2015, B. Ruby, “The 5 Mobile Marketing Mistakes Infographic”, socPub, [available online] available from: https://socpub.com/articles/the-5-mobile-marketing-mistakes-infographic-14849 [accessed Jun 2021]

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13 May 2021

21 points to check before launching your business website

The launch of a website comes after months of hard work which includes meticulous planning, creative designing, and efficient development. This can be exciting but can also cause some anxiety. Before a website is launched, it should go through multiple testing phases and prechecks to ensure there are no technical snags and compatibility errors that may disrupt the launch, make the site difficult to use, or interfere with the functionality of the website.

Below are 21 points you should check for a hassle-free website launch:

1. Browser compatibility

Before going live, check your website on multiple browsers like Google Chrome, Microsoft Edge, Mozilla Firefox, and Safari. The look and layout of your website should stay consistent across web browsers. Look for any extreme disparities or layout discrepancies that need to be corrected.

2. URLs

All the URLs of the website must be checked thoroughly immediately after launch to ensure they are functioning properly. Keep the URLs short, clean and SEO-friendly.

3. Images

All the images on your website must load properly without delays. Optimizing image size will ensure better website speed and performance. Additionally, all website images must have descriptive alt tags that explain to search engine crawlers what the image is about.

4. CTA buttons

Check if all the CTA buttons on the website are linked correctly. Learn more about five types of CTAs your business’s website must-have for higher conversions.

5. Forms

A website can have one or multiple forms such as a contact form, an opt-in form, or a sign-up form. Before the launch, fill out the forms and check to see if they are functional. Check if the details submitted via different forms reach their respective destinations. Check if the sender receives an acknowledgment message or email once they are done submitting a form. Keep the forms short and simple to fill out.

6. 404 pages

If a user requests a webpage that does not exist, is your website ready with a custom 404 page to display? A 404 Not Found error page shows up whenever visitors request a page on your website that does not exist. However, instead of showing them a scary 404 page that could potentially drive them away from the website, a cleverly designed custom 404 page will let the visitors know what went wrong and guide them about where to go next. Here is an excellent example of a creative custom 404 page.

website development checklist Custom 404 page example
Photo credit – https://optinmonster.com/best-404-page-examples

7. Site speed

Your website’s load speed should not exceed 3 seconds. A website that loads slowly will hurt your website rankings and can cost you valuable leads. Run your website on a speed test tool to check its current speed. There are many optimization steps such as browser caching and CSS and JavaScript minification to improve website performance.

8. Mobile device check

Run your website on multiple mobile devices and screen sizes to make sure it is 100% responsive. A responsive mobile-friendly website will auto-adjust to seamlessly fit all screen resolutions and deliver a quality user experience irrespective of the device.

9. Security

SSL certificates are a must for all websites. Even if your website does not conduct any monetary transactions, you should get a certificate so that you have an HTTPS site URL. Additionally, make sure to take all security measures to protect your website from hackers and virus attacks. Install and frequently run anti-virus software and make sure the computer used to access the website files is free of malware. Always use a strong password to protect your data and files.

10. Content

Proofread the website content multiple times to check for grammatical errors, typos, and discrepancies in font size and type.

11. Remove Test content

Carefully go through the website to make sure there is no test content and test pages that may go live with the launch.

12. Social media icons

Make sure all social media icons are correctly linked to your business’s social media profiles.

13. Favicon

Favicon helps website visitors locate your website when they have multiple tabs open. It also serves as a branding element for your business. If you forgot to add one before, make sure to add it during the pre-launch check process.

14. Sitemap

A sitemap is the map of the website that helps search engine spiders navigate through it. It outlines the website’s structure displaying various sections of the website and how they are interlinked. A well-structured sitemap allows better indexing and supports search engine optimization.

15. Robots.txt

Don’t forget to add a robots.txt file to your website’s root directory. A robots.txt file tells search engine crawlers which sections of the website they can and cannot request, and is required to avoid page request overload.

16. Google Analytics

Creating a Google Analytics account and setting up the tracking code before launching your website will allow you to track your website’s traffic from the start without losing any valuable data.

17. Google Search console

Create a Google Search Console account for your website and submit your sitemap to ensure website indexing. Google Search Console will also point out any technical errors you may have overlooked.

18. Title and Meta tags

Work with your SEO team to have your website optimized for higher search engine rankings by adding keyword-focused Title and Meta tags in an SEO-friendly format.

19. Schema Markup

Schema markup is a microdata language that makes your website’s search result listing more attractive by pulling out and displaying relevant data from your website. Additional information such as related images, reviews, ratings, event time, etc can be communicated to search engines via the schema markup. This allows them to show this information to visitors through their search results. Here is an example:

schema markup search result example

20. Website code and CSS validation

Run the website code and CSS validation tests to make sure your website’s coding is clean and error-free. Using tools such as W3C Markup Validator is a good way to spot and fix errors and clean up your code.

21. Backup

Always keep your website’s latest backup for emergency scenarios to avoid losing your website data.

Oftentimes, the excitement of the launch and the stress of meeting deadlines take our attention away from small but important details that could, later on, turn into bigger problems. Website testing and prelaunch checks are critical to a successful website launch and must be included in your prelaunch schedule to avoid last-minute chaos and stress.

For professional website design and development services in the Caribbean region, contact the expert team of designers, developers, and content creators at WebFX. Headquartered in Port of Spain, Trinidad, WebFX provides website and digital media solutions across the Caribbean and South American Countries, with clients in Antigua and St. Vincent and the Grenadines, Barbados, St. Lucia, Grenada, Trinidad, and Guyana. Learn more about WebFX website development and digital marketing services.

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06 May 2021

Checklist for hiring a website design and development company if you are not tech-savvy

When hiring a website design and development company, many businesses do not know how to assess their options. Hiring a team that does not have the right skill set and experience can be devastating for your business website and digital marketing efforts. Businesses may find the hiring process challenging due to a lack of technical knowledge in website design and development. Even if you are not tech-savvy, with the help of some fundamental hiring questions you can properly assess website design companies and make an informed choice.

We have put together 9 questions you should ask potential website design and development teams for assessment during the hiring process:

1. Years of experience?

Ask the team about their years of experience in their field of expertise. Companies that have a greater number of years of experience with design and development websites typically have more knowledge and development skillsets. This does not mean that a company with less experience will not be able to do a good job. However, more experience is usually a reliable indicator of a team’s capability. Look for work experience spread across multiple niches when assessing teams.

2. Work portfolio?

By going through a company’s past work, one can discern whether or not the prospective website design and development company is skilled at creating professional websites. The websites should be able to support and enhance a business’s online marketing and sales structure. Ask the potential design partner for proof of work and the types of websites they have designed and developed to appraise their expertise and range. Keep in mind you need to look at the functionalities of the websites created and not necessarily the business itself. For instance, if you are looking to create a website that allows your clients to book appointments online, check to see if the team has created this type of functionality for a website. The website need not be in the same niche as you. As long as the function you want it to perform is the same.

Go through work portfolio of potential website design and development companies to assess your options

3. Client testimonials and reviews?

Another strong indicator of a website development company’s competence is what their previous and existing clients have to say about their work. Client testimonials are a sneak peek into what you can expect. Go through as many client testimonials and reviews as possible. You can take it a step further by contacting those clients to verify the reviews and testimonials and get more information on the website agency’s capabilities, culture, and work ethics.

4. Where are they located?

Although this has nothing to do with a website agency’s technical prowess, choosing a design partner located in the same region as you can help with faster communication, especially during the initial stages of the design and development process. A big difference in the time zones between your locations can cause a delay in communication and inconvenience. Sometimes, cultural factors and language can cause hindrance in smooth communication and execution of the design and development process.

If you are a business in the Caribbean, you can contact WebFX. We are a Caribbean website design and development company located in Port of Spain, Trinidad, with almost 10 years of experience in web development. Working with clients across the Caribbean and South American countries, we have a clear understanding of the culture and the people in our region.

5. What is the process for ongoing maintenance and updates?

Your website will be your business’s online representation. As your business evolves and expands, your website will need to reflect these changes. Websites also require regular updates to comply with the latest technology and search engine requirements. Businesses should have a technology partner that they can engage to incorporate such changes, and for quick resolution of technical emergencies. Ensure the website development team you choose to work with has a clear and transparent process in place for ongoing maintenance tasks as well as website updates.

6. Basic training?

You or someone you trust on your team should have a basic understanding of how to use the website. This will allow you to make minor updates such as adding blog posts, changing contact details, and event images on your own. Ask your potential website development company if they will give you basic training on the website’s backend functionalities and usage.

Make sure your website design and development company will give you basic training of how to use your website

7. How will the website hosting work?

A website is a collection of files such as codes and images that are hosted on a server. Website hosting refers to allocating space on a webserver to store your website files. Internet users access your website stored in such webservers using the world wide web. Ask your website development company where will your website be hosted. If they are going to host your website, then what would be the procedure to move hosting in case you choose to work with a different company in the future. This point is slightly technical but very important.

8. Will the website be built using a content management system?

A content management system (CMS) is a platform that makes editing websites quick and simple even for non-technical persons. A website built using a good CMS will not require you to know HTML or CSS coding to be able to make changes.

Currently, WordPress is the most popular CMS for website development. The website design and development team at WebFX is well-trained and skilled in using WordPress with a focus on creating clean, responsive, and professional websites.

9. Do they follow SEO best practices?

SEO or search engine optimization is essential for your website to rank high on search engines like Google and Bing. Higher rankings bring increased visibility and organic traffic to the websites. Ask your potential website design partner if they have experience in creating SEO-friendly websites? Will they include on-page SEO elements on your websites such as Meta tags, sitemaps, and robots.txt files?

A website is an important part of your business’s digital marketing and online promotion. Therefore, finding the right web partner is an important task. Read more on 3 Crucial ways your website design company supports your business.

Partnering with a website team that understands the importance of your business’s online goals, is necessary to create a website that works in harmony with your digital marketing plans. Take your time to evaluate your options. Use the points mentioned here and research well before you finalize a team. Good luck!

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28 Apr 2021

Top 5 reasons to include a blog on your business website

Google loves fresh content. The best way to keep your website’s content fresh is by adding a blog. You can regularly share quality posts and articles for your target audience that are informative and attractive. This also indicates to Google that your business website aims to deliver quality material for your visitors and offers true value.

Blogging started as a personal diary that people used to share their opinions online but has turned into a powerful digital marketing tool for businesses seeking online success. Here we have listed 5 ways blogs help businesses achieve their online marketing goals.

Five reasons to include a blog on your business website

1. Establish your business website as an authority in your niche industry:

Sharing helpful and value-adding information on topics related to your niche industry allows website visitors, as well as search engines like Google, know that your website is a trusted and credible source in your business’s niche.

Sharing value adding content with your audience will make them perceive you as an expert in your field and allow you to showcase your knowledge. You can set your business brand up as an industry leader. Building an online reputation as an industry authority and creating a trusted reputation are key objectives of digital marketing solutions. If done successfully this can significantly boost a website’s conversion rates.

2. Improve the website’s search engine rankings:

A search engine connects your website to audiences that are actively looking for your products and services online. Securing high search engine rankings for keywords that increase your visibility to a targeted online audience is necessary to generate a consistent flow of relevant organic traffic.

Regular blog post submissions help improve website search engine rankings

Fresh and relevant content is the easiest way of helping search engines understand what industry your website belongs to and which search queries it should rank high for on SERPs (Search Engine Ranking Pages). By consistently adding new content, your website provides search engines with fresh and niche-related information to crawl and index. This makes blog posts an impactful tool to help your business establish a connection between your website and its niche industry. The more relevance you can generate the higher your rankings will be for targeted keywords.

3. Increase your followers and become an influencer:

A blog has the potential to turn your business website into an information hub that offers expert advice, counsel, facts, and details on various subjects in and around your business’s niche. Becoming a continuous source of reliable and helpful information can bring benefits to your business and brand in the form of loyal followers, turning your business website into a trusted industry influencer. Fostering a strong influence over the target market will offer your business many advantages such as:

  • Reach new customers
  • Connect with existing customers
  • Better quality leads
  • Higher conversion rates
  • Strengthen and scale brand awareness

Get in touch with WebFX, a website design and development company in Trinidad, and find out how you can incorporate a blog section into your business website.

4. Attract buyers in the research phase of the buying process:

A blog is a very effective medium for attracting potential customers who are still in the ‘information research’ and ‘evaluation’ stages of the buying process. These are the stages where the customers will research information and evaluate their options to help them find the best possible solution. Businesses can invite online consumers to their websites via blog posts that offer information that supports their research. For example, a business that sells sports shoes can provide information on which shoe type is best for running and why.

Choose blog post topics that attract buyers in the research phase of the buying process

By sharing such information, not only is a business helping buyers make the right decision, but they are also creating trust and authority by offering genuine value. The authority and influence created by a well-maintained blog can significantly impact how potential customers feel about your products and services. Brainstorm to come up with post ideas that will provide the information and data your potential customers seek.

5. Generate social media engagement:

Regular blog post submissions keep your website content fresh and your business’s social media accounts active. Each blog post published on your website can also be shared on various social media channels. Work with your social media management team and sync the website’s blog content strategy with social media content strategy. When planned well, both blog and social media can support each other to maximize engagement and impact.

If your business website does not have a blog, contact the website development professionals at WebFX. WebFX is a website design, development, and digital marketing company that works with clients across multiple Caribbean and South American nations like Guyana, Trinidad, Antigua, Grenada, St. Vincent, and the Grenadines, Barbados, and St. Lucia.

Due to its straightforward and easy-to-implement structure, blogging can be integrated into any form of digital marketing solution be it organic or paid. It is a cost-effective and versatile marketing strategy that has many benefits including overall development of business reputation and brand credibility online.

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12 Feb 2021

Five types of CTAs your business’s website must have for higher conversions

A CTA or ‘Call to Action’ is a website element that prompts visitors to take a certain action. The most common forms of CTAs are ‘Read More’, ‘Contact Us’ and ‘Buy Now’. Here are some more examples.

Popular CTAs on website

A CTA is an effective technique of ushering website visitors towards the next step you want them to take. Its literally ‘Calling’ website users to take an ‘Action’, that will bring them a step closer to becoming paying customers. An experienced website design company is skilled at strategically placing appropriate CTAs on a business’s website, in order to guide users toward a desired action necessary to meet a business’s online objectives. Let’s go through five CTA types a business website must include in its digital marketing plan.

5 business website CTAs for higher conversions

1. CTAs that encourage visitors to stay longer on the website:

The purpose of such a CTA is to effortlessly move visitors from one webpage of the website to another, so the average time spent by visitors is higher. Not only does this help reduce the website’s bounce rate, but it also indicates to search engines that users find it easy to access information on your website, and that your website is user-friendly.

Increasing the average time spent by users on your site helps them become more familiar with your brand and develop trust. This is necessary to support their buying decision. Such CTAs usually offer additional information related to their search queries and details they are likely to be interested in. Examples include ‘Read more’, ‘Learn more’, ‘Product details’ and ‘Related Blog Posts’.

2. CTAs for lead generation:

In online marketing, lead generation CTAs are a necessary part of a business’s sales funnel. They are designed to match the consumers’ buying journey and are strategically placed to positively impact their buying decision. Digital marketers heavily rely on CTAs to move a cold prospect into their sales funnel and slowly push them towards a profitable conversion. With the help of lead generation CTAs, a business can create many opportunities to continue communication with a prospect. This usually involves offering free consultations, webinars and eBooks. Some of the common CTAs for lead generation are ‘Schedule a call’, ‘Download eBook’, ‘Register for Webinar’ and ‘Book a free consultation’.

3. CTAs to encourage social sharing and engagement:

One of the simplest ways to improve social sharing, engagement and brand interaction is by introducing social sharing CTAs on your website. These can be added to the footer, and also with any piece of information which you think your target audience would be interested in. These CTAs generally encourage social sharing of blogposts, images, gifs, videos and infographics. Here is an example.

Website CTAs to encourage social sharing and engagement

4. CTAs that help build customer relationship:

This type of CTA is designed to prompt website visitors to interact with your business. It’s a technique used to initiate the process of building and nurturing customer relationships. This is done by asking website users to share their feedback and suggestions on how to improve the quality of services and products provided. The users are also encouraged to ask questions and submit their queries and concerns. A simple yet effective strategy, these CTAs create an opening for interaction, which businesses can take advantage of for effective customer relationship management. Website designers add CTAs such as ‘Share your feedback’ and ‘Submit your query’ at appropriate locations on the website to encourage customer interactions.

5. CTAs for low dollar purchase:

Conversions are easier to achieve if the risks are reduced for potential customers. The idea behind low-dollar purchase CTAs is to make website visitors feel comfortable making online transactions on your website by removing risks associated with them. For example, a potential customer will be way more comfortable buying a $5 product on your website rather than a product that costs $500. By reducing financial risks, you are encouraging website visitors to become paying customers.

Learn more about what other website design features help increase conversion rate

The objective here is to let them get used to making online purchases from your website by minimizing their initial hesitance and then building trust and credibility. These CTAs can come in the form of ‘Discount coupons’, ‘Special Offers’ and special discounts for 1st time buyers. A well-designed website that creates a sense of trust and follows strict safety protocols also plays a big part in the success of low-dollar purchase CTAs.

An experienced website design and development team along with a skilled digital marketing team will work together to identify the best CTA placements and types to generate optimum results for their clients.

If you are a business in the Caribbean in need of professional assistance to improve your website performance, contact the website design team at WebFX. With the experience of working with several clients in various Caribbean countries like Trinidad, Antigua, Barbados, St. Lucia and Grenada, WebFX website team is not only outstanding at what they do, but they also understand the specific needs of businesses in the Caribbean.

The best CTA strategy is to combine appropriate CTA placements with enticing offers which provide true value to your website visitors. It must meet its objective and aim at presenting a win-win situation for your business as well as the consumers.

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08 Dec 2020

Is your website ready for Google’s Page Experience update?

Google periodically launches updates to its search algorithms. Every update aims at improving the quality of search results so users can find the most relevant and useful information on Google’s search platform. What does their latest update mean for your business’s website? Any changes to the algorithm will affect how well your website will rank on Google’s search results as compared to the thousands of other competing websites.

Whether your website rankings will climb or crash will depend on how well its design and content align with Google’s new updates and search result goals.

What is Google’s Page Experience Update?

Google has announced that starting May 2021, it will include page experience signals when generating search results. In other words, if your website pages do not meet the expected user experience standards, your rankings could suffer major damage.

Signals that will indicate a site’s user experience will include some of the parameters that are already in use as search ranking factors; such as:

  • Website page load speed
  • Website’s responsiveness to mobile devices
  • Website security protocols like HTTPS/SSL
  • Safe browsing factors
  • Intrusive interstitial factors

As per the update, these performance metrics will be further fine-tuned with focus on speed, usefulness, and operability, and will fall under what Google is referring to as Core Web Vitals.

Preparing your website for Google's Page Experience Update

How can your business website prepare for the update?

Step 1 – Evaluation

When preparing your website for Google’s Page Experience update, the first order of business is to evaluate its current state. Google recently added the ‘Core Web Vitals report’ feature in Google Search Console for this purpose.

While there are many elements that will decide the state of your website’s Core Web Vitals, the new Search Console feature will evaluate website’s health under the following main UX categories:

1. Loading speed – How quickly a website loads the entire requested page including its largest image and text? Core Web Vitals report will grade website speed health using the ‘Largest Contentful Paint’ metric.

2. Interactivity – How quickly a website responds to user interactions like page clicks and scrolls? This is measured using the ‘First Input Delay’ metric.

3. Visual stability – Does the web page display content jumps and layout shifts? The ‘Cumulative Layout Shift’ metric will quantify this data.

Step 2 – Analysis & Updates

The Core Web Vitals report will grade your website under each vital section as ‘Good’, ‘Needs Improvement’ or ‘Fail’, indicating areas of website design and development that need technical assistance to match Google’s page experience standards.

Google's Core Web Vitals report will grade your website as Good, Needs Improvement or Fail

To be completely ready for the upcoming updates, and to safeguard your existing rankings and possibly improve them, your business’s website will need the skill set and technical knowledge of a website design and development company. The website design team will analyse the evaluation report and create a list of technical changes that must be incorporated to improve your website’s Core Web Vital score.

For example – Making necessary changes on the website to protect it from intrusive interstitials penalty. This means changing anything on the website that is not allowing for easy access of the website content; such as a pop-up on a landing page that conceals the main content.

Even if your business website was recently developed, with the forthcoming updates it is quite likely that your website may still need improvements so it can not only avoid Google penalties, but also benefit from these updates.

Contact WebFX website design and development company in the Caribbean for professional assistance and technical web expertise, to help your business website get ready for the upcoming changes.

WebFX offers website solutions to businesses in various Caribbean countries including Trinidad and Tobago, Antigua, Barbados, St. Lucia, Grenada, and St. Vincent and the Grenadines.

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