Digital marketing

Video Digital Content creation for Personal Branding

Why Videos Are The Best Digital Content For Personal Branding

Personal branding is a valuable aspect of marketing. With every post we put up on social media, and every blog article we publish, we inevitably create personal branding. Content is used to communicate with our target audience and personal branding is the process of using content to establish our core personality, values and beliefs, with …

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Caribbean Businesses Need Digital Marketing Professionals

Why Businesses Need Digital Marketing Professionals

In the recent years, the marketing paradigm has witnessed a massive shift. Our lifestyles have received an upgrade with advancing technology. Almost all aspects of our lives have gone digital. This shift has exponentially increased the potential for business growth using digital marketing methods. There are many factors responsible for pulling businesses out of the …

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Key Tasks Under Social Media Management

Five Key Tasks Under Social Media Management

Social media marketing is now an integral part of every company’s marketing strategy. The reason for this is simple. Many potential customers hang out on social media platforms. This has created a massive opportunity for businesses to find the right audience and connect with them without being intrusive. At its core, social media is about …

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scope of work webfx

Creating an effective Scope of Work for a Mobile Application or Website

Getting an idea from concept to solution can be a long journey; it requires a lot of patience to get right. It’s tempting to just call up an agency bursting at the seams with ideas and plans in hope that they can piece together your shards of genius Frankenstein-style. Even if they do, your creation …

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Importance Of Right Keywords For Business website

Importance Of Choosing Right Keywords For your Business

Keywords form the foundation of digital marketing campaigns. Whether its organic marketing or paid marketing, focusing on incorrect keywords will prove disastrous for your campaign’s success. In other words, going after wrong keywords equals wasted time, effort and resources. What Are Keywords In Digital Marketing? Keywords are words or phrases used by your potential clients, …

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