28 Jul 2020

Five website design features to increase conversion rate

Website conversion rate indicates your website’s performance. Setting up a website that attracts targeted audience is the first step toward generating organic business leads through search engines like Google and Bing. The next crucial step is to ensure your website maintains a good conversion rate.

A conversion takes place when a website visitor takes a desired action after landing on your website. This action can be filling up an opt-in form, submitting a call back request, purchasing a product on the website, and so on. The average website conversion rate is about 2%. However, many well strategized websites enjoy a conversion rate of 5% and higher.

Improving website conversion rate involves seeing your website the way your visitors do, and making changes that will lead them toward taking a desired action on the website. You can start by removing any unnecessary distractions from the website that makes navigation tedious. User-friendly look, layout, and navigation are the key when performing any website design and development tasks.

 website design and development for high performance

Apart from creating a clean website, here are five website features that support better conversion rate:

1. A strong CTA (call to action) – A ‘call to action’ or a CTA is a phrase placed on the website which tells visitors exactly what action they need to take. A CTA can be as simple as ‘Sign Up’ or ‘Book Now‘. However, designing a better converting website requires stronger CTAs that can convince website visitors to act. A clear and accurate description of the action the visitor is required to take has a much higher click through rate as compared to a vague and generic one.

Example of a strong CTA – ‘Yes, I want to schedule a call’

2. Live Chat – Adding a Live Chat software to your website enables website visitors to quickly have their queries addressed. This excellent website feature speeds up the process of moving a potential client forward in their buying cycle. If a company is unable to have a dedicated customer support team to answer to live chat queries, then the next best option is automated chat software. This option allows automating answers to frequently asked questions.

If a visitor query falls outside of the pre-saved Q&As, they are given an alternative to leave their email ids along with their queries so someone from the support team can get in touch with them. Not only does this bring in good quality leads but it also helps expand a business’s Q&A database.

3. Reviews & Testimonials – Positive testimonials and reviews makes a business website more trustworthy. Hearing about good experiences from other customers positively impacts a potential client’s decision-making process. Website visitors heavily depend on reviews and testimonials to decide whether they can trust a new product or service. Adding plenty of good testimonials and reviews on your website will put the website visitor’s mind at ease. Reviews and testimonials are powerful tools that have the potential to convert leads into buying customers.

add Reviews and testimonials on the website for better conversion

4. Simplify Contact/Query form – Having fewer fields in contact or query forms improves the chances of website visitors filling and submitting them. It’s best to include no more than 3-4 fields. What fields need to be mandatory will depend on the purpose of the form. If a form is created to address customer queries, an email as a mandatory field should suffice. However, if a contact form submission requires your customer support team to call back the person who submits the form, phone number needs to be the mandatory field.

5. Exit popup – An exit popup appears when a website visitor is about to leave a website without taking any action. An exit popup is triggered when the website visitor moves his or her mouse curser toward the ‘x’ button to bounce out of the website. The content of the exit popup is constructed to avoid losing any valuable leads from the website.

Example 1 – If a website sells products online, its exit popup can ask visitors to submit their email id and receive 25% discount on their next purchase.

Example 2 – If a website offers financial consultation, its exit popup can ask visitors to share their email id or phone number to book a 30 minutes free consultation.

Exit popups can save businesses from losing good quality leads as well as reduce bounce rate.

When high quality website visitors land on a website that has CRO features strategically placed, the website conversion rate can see tremendous upgrade. How you decide to place these features in the sales and marketing funnel of your digital marketing strategy development will depend on what products and services you offer. Implementing these simple yet effective website design and development tools can greatly improve a website’s conversion rate.

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15 May 2020

Five Characteristics Of An Effective Website

With the advent and advancement of internet technology, we have come to expect all kinds of information to be present online. Smartphones have taken information accessibility to the next level by bringing the entire data of the world-wide web in the palm of our hand. Searching the internet for information has become second nature to us. Thousands of users around the globe are actively searching for products and services online. Businesses of all types are creating websites ready to allow these visitors into their online business portal.

A website visitor spends time on a website gathering information. The information they seek can be generic or specific to the businesses’ products and services. The visitors are generally looking for information that fall under the following category:

1. Phone Number

2. About and FAQ Section

3. Product Details

4. Service Details

5. Blog Content

6. Complete Physical Address

7. Email ID

8. Social Media Buttons

9. Work Portfolio

10. Contact Form

 planning business website content

Consider the points mentioned above when planning business website content. This will ensure all the necessary information a potential customer is searching for, is included in the business website. The effectiveness of a website will depend on how easily this data can be found on the website, and how long the visitors are going to stay on the website. The following points will guide you to build a business website which successfully meets this objective.

Top Five Characteristics Of An Effective Website

1. Secure – Security is a big concern for everyone both online and offline. Since online transactions and data sharing is a relatively new concept in the business world, a secure website has to be in the top of the list. A business website must follow all safety measures to protect the integrity and confidentiality of the information being shared between the user’s device and the business website. Https and secure payment gateways are some of the measure taken to assure website security.

2. High Speed – Website load speed must not exceed 5 seconds. A slow website kills conversion because users online have hundreds of options to choose from. If a website does not load quickly, they will move on to the next one. A slow website also reflects poorly on business’s credibility, harming its reputation online. Speed optimization techniques such as CSS and Javascript minification, browser caching, and reducing server response time are some of the techniques used by website development teams to achieve a high speed high performance website.

3. Easy Navigation – Keeping website navigation simple and smooth adds to the convenience of the visitors. Easy navigation equals to easy accessibility to desired information. This will allow website visitors to quickly find what they are looking for, and will also encourage them to spend more time on the website discovering new pages.

keep website navigation simple

4. Clean Look & Feel – Website design and development technology has come a long way. It has given rise to a plethora of website features and trends. With a myriad of exciting options available, websites can end up incorporating more than what is needed. Avoid cluttering the website by always keeping your business website objective in sight. Do not confuse your visitors with too many flashy features. Keep the website look clean and fresh.

5. Meta Tags – Title tag and meta description are two of the most important On-page SEO factors. When a business website appears on a search result, users get to read the content inserted in your Title tag and meta Description. Hence, these will also serve as your first marketing message for your potential customers. Based on the content of these meta tags, users will decide whether they want to visit your website, or not. The meta tags of a page must be consistent with the content of that page. If the visitors do not find what was promised in the Title and Description, they will quickly leave your website, increasing website bounce rate.

Is your business website successfully attracting and engaging online visitors? Use the points above to find out how effective is a business website’s design and development. Once this is accomplished, your website will be able to enjoy a perpetual supply of organic visitors looking for value and information your business can provide.

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