16 Apr 2021

Digital marketing methods to build and nurture customer relationships

Digital marketing methodologies can provide high ROI for businesses of all sizes. One of the benefits of digital marketing is the extraordinary way in which businesses can now directly connect and communicate with their customers. This enables them to lay down a foundation for a strong customer relationship.

Paying close and careful attention to customer relationship management is necessary for a company’s customer retention plan. The process of building and nurturing a personalized relationship with customers will have many rewards; such as:

  • Boost in customer loyalty
  • Increased customer lifetime value
  • Increase in loyal brand advocates
  • Word-of-mouth marketing
  • Faster cross-selling and up-selling

Here are four methods supported via digital marketing that will help you build and foster high-value customer relationships for long-term profitability:

Personalized emails:

Emails are simple, direct, and efficient. When combined with digital marketing, emails become a potent tool for personalizing your brand’s relationship with your customers. Data about customers can be collected through various digital marketing mediums and tools. This data allows for precise segmentation of the customer base, enabling businesses to tailor-make emails for each customer.

Email marketing is a powerful tool for personalizing your brand's relationship with your customers

From a simple note wishing them on their birthday to a follow-up email with information on cross-selling products based on their recent purchases, a personalized email shows that a brand is invested in the customer’s specific needs and requirements. Personalizing your email communication is a cost-effective means of proactively keeping your brand on your customer’s radar.

Live chats and quick responses:

Incorporating live chat into a business’s website is an excellent way to increase first contact resolution rates. This means that customers’ problems are resolved during their first contact with your business. This makes a very positive contribution towards customer experience.

Live chats indicate that a business values its customers’ time and is dedicated to resolving their problems as quickly as possible. Use live chats to reduce response time and invest in training your support team to conduct positive interactions with each customer. Every interaction with a customer is an opportunity to build and strengthen your rapport with them and to create and grow a loyal customer base.

Social media listening and responding:

Social media platforms help with brand visibility and expanding business reach. They are also a powerful digital channel for consumers to talk about or talk to their favourite brands online. Whether it’s customer queries, concerns, or feedback regarding your products or services, social media channels connect your business to customers, giving your business an opportunity to convert a dissatisfied customer into a happy one.

Treat every comment, post, and feedback, both positive and negative, as an opening to initiate an interaction with your customers. Treat every interaction with care, attention, and empathy. By adding genuine care and value to every communication, your brand is not only strengthening the customer relationship but is also gaining a massive competitive edge over other businesses in your niche.

At WebFX, the social media listening and responding process utilizes agorapulse and other social media tools to listen to conversations around customers’ brands and organizations. Our dedicated team of customer service representatives respond to any relevant queries or concerns. Businesses can get in touch with the team at WebFX to learn more about social media and digital marketing solutions in the Caribbean.

Build and nurture your online community:

Investing time and resources in building and expanding an online community for your brand is a long-term strategy that leads to benefits like loyal followers, community-driven engagement, increased website traffic and conversions, and high customer retention.

Building and expanding an online community for your brand has long term benefits

An online community can be built on public domains such as Facebook groups, or on your website if you want to have a more selective group of people driving engagement for your brand. What domain you choose will depend upon the type of community your customer base would be interested in participating in.

The success of the community will also depend on the quality of your content as well as innovative ideas of engagement, that can convert simple visitors to active contributors. Interviews with influencers from your niche, request for product innovation ideas and feedback, Q&As, contests, and virtual meeting are good examples of engaging content. An active online community has the potential to become a potent marketing channel for your business.

Customer relationship boils down to 2 main activities; the first is providing an outstanding customer experience, and the second is proactively reminding your customers of your brand and business in a way that feels personalized and makes them feel special.

In the current digital era, consumers use online information like reviews, testimonials, and posts by existing customers to choose one brand over another. Therefore, investing resources to create a loyal customer base that supports your online reputation has become a critical aspect of marketing your brand. For more information on how your business can plan effective social media and digital marketing strategies that maximize ROMI, get in touch with the professionals at WebFX.

WebFX is a website services and digital marketing company located in Port of Spain, Trinidad with the experience of working with companies across multiple Caribbean and South American nations like Guyana, St. Lucia, Grenada, Barbados, Antigua and St. Vincent and the Grenadines.

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02 Mar 2021

Four ways to boost your business branding with digital marketing

A strong brand gives a business an ethical and trustworthy reputation in its niche industry. A significant portion of digital marketing focuses on establishing trust with the target market. Strong branding cements a company’s reputation and encourages consumers to interact with the business. A strong brand presence has a crucial role to play in helping a business achieve its ultimate goal; to maximize profits.

In this post, we will go through four digital marketing techniques to boost your brand development and create a strong brand presence online.

Content Marketing

Content is integral to marketing, be it digital or traditional. When it comes to branding, content supports many different aspects of brand creation, awareness and perception. Below are certain things to consider when creating branded content:

  • Your content should tell your customers who you are, what are you offering, and what sets your company apart from your competitors.
  • Content is not just text. It’s also created in the form of media such as images, videos, infographics and gifs. Through the appropriate choice of content type and tone, businesses get to clearly display their brand’s personality.
  • One of the biggest tasks of content marketing is to set up a brand’s reputation as an industry authority. When a brand is perceived as an authority in its niche, it is able to generate business and sustain even in a highly competitive environment
  • Content should offer information, solutions, or entertainment related to your business’s niche. It should benefit the target audience. This will help a business to gain online authority and trust.

Implementing content marketing to build brand image

As one of the most versatile forms of digital marketing, content marketing not only helps create a strong brand presence, but also supports other forms of brand building strategies mentioned below.

Social Media Marketing

The impact of the social media revolution is visible in the way consumers communicate with brands online. Social media sites like Facebook and Twitter have become the go-to platforms for users to share and connect with their favourite brands in the online space. Good or bad, consumers experience with your business will find their way on to social media websites, and impact your brand’s reputation.

Learning how to use this massive social media influence to your advantage can bring your business tremendous branding opportunities.

Below are 5 simple social media strategies any business can implement right away.

1. Visuals – Use the right visuals and colour palette that best match your brand persona.

2. Hashtags – Use correct hashtags for each post to increase engagement and brand visibility.

3. Communication – Use social media tools to get notified on any conversation taking place around your brand. Use the platforms to:

  • Interact with existing and potential customers
  • Promptly respond to negative comments
  • Address customer complaints and queries
  • Understand how the online community perceives your brand

4. Competitors – Research your competitor’s social media activities to come up with new ideas for your own branding strategies.

5. Results – Go through your social media activities and measure your results using statistics like reach and engagement. Tweak your strategies to aim for higher engagement.

Through social media posts and social media advertisements, businesses get the opportunity to strengthen their bond with their customers as well as their target market. Read more on top 4 reasons to choose social media for online advertising.

Social media is one of the most effective ways for businesses to introduce their brand to the online community and build an impressive online reputation.

Influencer Marketing

Influencer marketing involves partnering with well-established bloggers and social media users. This form of digital marketing strategy allows businesses to benefit from an influencer’s established social and online authority. By identifying and collaborating with the right influencers in your niche market, you can quickly expand your reach and gain new audiences.

To maximize the results of this borrowed authority, it is important to choose an influencer whose content is in alignment with your brand’s message and personality. When picking an influencer for your brand go through the following key points to find the right match.

  • The influencer’s audience type must fall under your target market
  • The influencer must be active and dedicated to his/her online property
  • The influencer must be able to generate high engagement rate in terms of likes, shares and comments
  • The influencer’s work ethics must align with yours for a smooth collaboration

Using influencer marketing to expand business reach and gain new audiences

Head to Google and search for top influencers in your niche. Once you have found the right match for your business brand, start by setting up a low-budget test campaign. When trying out a new marketing channel, the testing phase is crucial in ironing out any kinks that may occur.

Video Marketing

Video marketing is no longer limited to just YouTube. With the arrival of Instagram stories, IGTV and Tik-Tok, businesses now have many different options to choose from. These platforms have different audience types and businesses can choose the one that best matches their brand persona and message.

Videos are an excellent digital content choice to tell your brand story in a way that is relatable to your target audience. Rather than creating a sales pitch, successful video marketing strategies focus on storytelling and building a connection with the viewers.

Video marketing is also a very effective tool when it comes to building a personal brand. Read more on why videos are the best digital content for personal branding.

Here are 4 video content ideas for your business that are simple to execute:

  • A product demonstration
  • A useful tip in ‘How To’ format
  • An interview your audience will enjoy
  • A ‘Thank you’ video after a sign up or purchase

If your business in the Caribbean needs professional assistance building and managing its brand image, get in touch with the experts at WebFX, one of the top digital marketing companies in the Caribbean. The marketing team at WebFX understands how important it is for a business to create a unique identity for its brand through online activities that does not compromise its core message and values.

Brand building takes place through a series of mindfully performed marketing actions over a period of time and spread on a wide range of digital platforms. It’s an ongoing process that requires consistency and creative ideas to fuel branding strategies. Overtime these efforts will bring valuable results.

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