Digital marketing

Why businesses must focus on Brand Strategy Development

Why businesses must focus on Brand Strategy Development?

Brand strategy development is a crucial aspect for businesses seeking long-term success and sustained growth. A well-defined and skilfully executed brand strategy can set a company apart from its competitors, create a loyal customer base, and drive business performance. Therefore, establishing a strong brand presence, especially in competitive niches is essential for success. It is […]

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What is Social Media Commerce & why you should care

What is Social Media Commerce & why you should care?

Instagram is a popular platform for B2C social commerce while Facebook is a popular choice for small B2B sales. If you have a business and want to ensure that you are leveraging all available online channels to generate revenue, then you should look more closely at social media commerce. Globally, social media commerce generated around

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Things To Keep In Mind When Developing A Business Mobile App

3 Things To Keep In Mind When Developing A Business Mobile App

Mobile apps have become an excellent way of reaching new customers and expanding a business’s presence. They fit in seamlessly with existing digital media and marketing strategies, and have the potential to support growth hack techniques for massive outreach. Businesses have already noticed this potential and have started implementing digital activities that involve the use

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Importance Of Right Keywords For Business website

Importance Of Choosing Right Keywords For your Business

Keywords form the foundation of digital marketing campaigns. Whether its organic marketing or paid marketing, focusing on incorrect keywords will prove disastrous for your campaign’s success. In other words, going after wrong keywords equals wasted time, effort and resources. What Are Keywords In Digital Marketing? Keywords are words or phrases used by your potential clients,

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