Digital Marketing Caribbean Archives

Google’s new plan to replace Cookies and how it affects Digital Marketing

Leave a Comment / Blog, Digital Advertising, Digital marketing / Shweta Rai

Google and other big-tech companies have been under intense scrutiny over the collection of customer data and privacy. France’s CNIL data protection authority had imposed a fine of 100 million euros on Google for breaches of their cookie policy. Google appealed the decision but the fine was upheld by the country’s supreme administrative court, the […]

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Why to choose social media for online advertising

Top 4 reasons to choose social media for online advertising

Leave a Comment / Blog, Digital marketing, Paid Digital Advertising, Social media for online advertising / Shweta Rai

Social media has become a digital marketing staple. Whether its organic or paid marketing promotions, digital marketers depend on various social media platforms to design and execute campaigns online. Businesses that are getting started with paid digital marketing will have a lot of options to choose from. Increasing digitization and internet penetration has led to

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How Google My Business listing prepares your website for new search result trends

How a ‘Google My Business’ listing equips your website for new search result trends?

Leave a Comment / Blog, Digital marketing, Google my business benefits, Local SEO / Shweta Rai

Google’s search results have seen many changes and upgrades since its inception. Every update is focused on making it easier for users to find the most relevant information they are seeking as quickly as possible. This has led to new search result trends that local businesses can leverage through platforms like Google My Business listings.

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Benefits of implementing Local SEO in Digital Marketing strategies

Benefits of implementing Local SEO to leverage Digital Marketing

Leave a Comment / Blog, Digital marketing, Local SEO / Shweta Rai

Google’s algorithm has gone through many stages of evolution in an attempt to upgrade user experience. One of these upgrades focused on being able to generate location specific results for users’ search queries. This turned out to be a game changer for businesses as well as consumers online. Location filter tremendously improved the quality of

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Online Advertising platforms other than Facebook & Google

Leave a Comment / Blog, Digital marketing / Shweta Rai

Facebook and Google dominate the online advertising landscape. They are the most popular forms of advertising preferred by businesses across all niches. Easy setup, measurable performance tracking and instant results add to their popularity, making them the most trusted paid marketing platforms by businesses as well as digital marketing professionals. However, for businesses interested in

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Four simple steps to begin Social Media for your Business

Leave a Comment / Blog, Social Media Management / Shweta Rai

Social media marketing requires planned, well-thought-out series of actions that go hand in hand with both online and offline marketing efforts. The content created for social media marketing will decide its popularity as well as success. With the existence of multiple social media platforms each with their own set of features, and the increasing pressure

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Five website design features to increase conversion rate

Leave a Comment / Digital marketing, website design Trinidad, website development / Shweta Rai

Website conversion rate indicates your website’s performance. Setting up a website that attracts targeted audience is the first step toward generating organic business leads through search engines like Google and Bing. The next crucial step is to ensure your website maintains a good conversion rate. A conversion takes place when a website visitor takes a

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Mobile App Strategies to grow a new Business

Leave a Comment / Business mobile appications, Digital marketing, Mobile App Strategies, mobile applications / Shweta Rai

New businesses have to be careful with their resources and must use them wisely. They need innovative sales and marketing methods that can work effectively under budget constraints. One such innovative route includes implementation of mobile application strategies. Mobile applications have many powerful benefits for businesses. Find out more about the advantages of using mobile

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A Guide To Publishing Great Blog Posts

Leave a Comment / Blog, Blog Post Guide, Digital marketing / Shweta Rai

Blogging is an essential part of digital marketing. Not only is blogging great for boosting rankings on search engines, it also helps business websites build a lasting online presence. Blogging has some powerful benefits that a business simply cannot afford to ignore. Amazing benefits of good blogging: Helps website keep its content fresh Boosts search

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Video Digital Content creation for Personal Branding

Why Videos Are The Best Digital Content For Personal Branding

Leave a Comment / Digital marketing, Personal Branding, Video digital Content / Shweta Rai

Personal branding is a valuable aspect of marketing. With every post we put up on social media, and every blog article we publish, we inevitably create personal branding. Content is used to communicate with our target audience and personal branding is the process of using content to establish our core personality, values and beliefs, with

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