Brand Development

Brand Loyalty through strategic Brand Marketing

A guide to building lasting Brand Loyalty through strategic Brand Marketing

In the competitive landscape of business, brand loyalty is necessary for long-lasting success. It’s not just about having customers; it’s about having customers who keep coming back. But what exactly is brand loyalty, and why is it so crucial for businesses? Let’s delve into the world of brand marketing and learn more about brand loyalty […]

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Why businesses must focus on Brand Strategy Development

Why businesses must focus on Brand Strategy Development?

Brand strategy development is a crucial aspect for businesses seeking long-term success and sustained growth. A well-defined and skilfully executed brand strategy can set a company apart from its competitors, create a loyal customer base, and drive business performance. Therefore, establishing a strong brand presence, especially in competitive niches is essential for success. It is

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What is Emotional Branding and how your business can benefit from it

According to a study by the Harvard Business Review, emotionally engaged customers are at least three times more likely to recommend a product or service and to repurchase it themselves1. According to Forrester’s brand energy framework that was introduced in 2017, about 50% of a brand’s ‘energy’ comes from ‘emotions’2. We have always known that

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