05 May 2020

3 Things To Keep In Mind When Developing A Business Mobile App

Mobile apps have become an excellent way of reaching new customers and expanding a business’s presence. They fit in seamlessly with existing digital media and marketing strategies, and have the potential to support growth hack techniques for massive outreach. Businesses have already noticed this potential and have started implementing digital activities that involve the use of a business mobile application.

An effective mobile app that serves your business goals while also being user friendly and engaging, will not get made by magic. It requires meticulous planning and clear insights into customer needs and behaviour.

While there are many factors to consider, such as budget, platform and competition, the following key points will help structure your initial planning.

3 Things to Consider When Planning A Mobile App for your Business

1. Business Branding

A mobile application is an extension of your business on app stores and customer mobile devices. One of its responsibilities is to amplify your brand presence and represent your business through mobile devices. Therefore, mobile application design and development needs to be done keeping your business’s branding in mind. The easiest way to do this is to make sure your mobile application contains all basic brand identity elements. This includes:

  • Logo
  • Colour Scheme
  • Brand Message
  • Images
  • Typography
  • Brand Personality
mobile app development for business

Does your mobile app tick all the boxes listed above? Help your mobile app development team clearly understand brand identity elements specific to your business. Doing so will allow them to create a mobile application that correctly presents your brand and business to existing customers as well as new visitors.

2. Business Website

The business mobile application needs to be consistent with the business’s website in every respect. Your website plays a key role in creating an identity for your business online. Discrepancies in business message and brand personality can confuse your customers and dilute your brand presence.

To avoid this, all content created for your mobile application must never fall out of your business’s content theme and brand message. Any content created must align with the existing brand identity, add to the business’s presence and maintain content consistency.

3. Objective

What role will the mobile application play in your digital marketing structure? A mobile app should be created to focus on a specific task which will offer genuine value to the app users.  The cost, time and technology for the development will heavily depend on what task/s the app needs to perform. This will be the hook that pulls in app users and will also be a crucial deciding factor of your app’s popularity. For example, an educational institution can create a mobile app which streams topic-wise educational videos.

The objectives of a mobile application have to be in sync with that of your digital marketing structure, and overall business goals. The features and functionality of a mobile app can be finalized based on these requirements. The mobile app development should ensure that the features and functionalities that are required to help the businesses grow through mobile app marketing techniques are available. Learn more about these techniques, Five Ways Mobile Applications Can Help Your Business Grow.

Thanks to improvements in app technology and devices, developing a business mobile app is not difficult. However, developing one that draws in the targeted audience, keeps them engaged, while also meeting your business goals, is not an easy feat. Start your planning with the above points in mind and you will be well on your way to accomplishing this feat. If you get your mobile app development right, the returns are more than worth the effort.

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27 Feb 2020

Does Your Business Website Need A Re-Design?

Your business website is perhaps one of the most important components of your digital marketing structure. It represents your company’s brand identity online, and connects you to thousands of potential buyers in the digital space. It’s an online property where your business products, services and business persona are up on display 24/7.

Being a crucial part of your digital marketing plan, a business website needs to be up to date and up to the mark. If your website was built quite a while back, chances are, it’s outdated and unable to keep up with changing technology and customer navigation behaviour. In short, you are losing valuable customers every day.

A well designed and well maintained website incorporated with current website design and development technology, lets users know that your business is trustworthy. If you haven’t already, here are 5 reasons why you need to consider website re-design for your business.

A well designed and well maintained website incorporated with current website design and development technology, lets users know that your business is trustworthy. If you haven’t already, here are 5 reasons why you need to consider website re-design for your business.

Five Reasons to Consider Website Re-design:

1. Website Supports Outdated Look and Layout:

It’s impossible for a dull website with outdated layout to compete against interesting options that come with latest design trends. Design trends that are created to grab attention and engage with website visitors. With an excess of impeccably designed websites with attractive features like hand-made illustrations and responsive logos, visitors will click out of an aesthetically unexciting site, without the slightest consideration.

Users take about 50 milliseconds to form an opinion about your website and decide whether they’ll stay or leave (source: sweor.com). If your website is still stuck with a dated look, it’s time to give it a facelift.

update your website regularly

2. Website Is Not User-Friendly:

Users reach your website looking for information. And, the design and navigation structure of your website must support this need. Anything that hinders this must be fixed on your website. There are many factors that affect user experience. Fast site load speed, easy access navigation bar, and breadcrumbs for a large site with multi-layered url structure, all these factors ultimately lead to an excellent user experience.

Simplicity is the key here. The easier it is for your visitors to find what they are looking for, the longer they will stay on your website.

3. Website Is Not Responsive:

There are many ways users can access your website. Internet connectivity is not restricted to desktops and laptops anymore. They have become portable with the advent of mobile devices like smartphones and tablets. Website design and structure needs to adapt to this, and adopt a responsive design and layout which supports all device types.

Get mobile friendly website for your business

57% of internet users say they won’t recommend a business with a poorly designed website on mobile (source: sweor.com). A responsive website automatically modifies itself to fit perfectly with the device type its being called from. This ensures a clean and user-friendly website design, no matter what device is used to access it.

4. Website Does Not Reflect Brand Identity:

Take a good look at your website. Does it include all visible elements of your brand’s identity? Does it create a clear image of your brand in your customers’ minds? These visible elements like logo, design and colour scheme help create distinct brand persona and send out the right message to the right audience.

Brand identity is necessary for creating a positive and dependable image for your brand that can support consistent flow of sales and conversion.

5. Website Is Missing Digital Marketing Components:

A website is one of the most important integrant of your digital marketing strategy. But it can only participate in a digital marketing plan if it has all the necessary components in place. Starting from high quality content to social buttons, opt-in page and email subscription option, adding these tools to your business website is necessary for the success of a comprehensive digital marketing plan.

Website design trends will continue evolving as technology keeps pushing for better solutions and enhanced customer experience. Keep your business website fresh and take advantage of these new trends and technology for optimum user experience and successful digital marketing campaigns.

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