Digital marketing

Examples to inspire your mobile app design

4 Examples to inspire your mobile app design

The global mobile app market size is projected to reach $407 billion by 2026 [1]. When creating a digital marketing strategy many businesses overlook the potential of mobile apps. An app can act as a platform for potential customers to interact with your business. If your clients have a dedicated application for your business installed …

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Digital marketing news What’s new in the digital marketing world

Digital marketing news – What’s new in the digital marketing world

The number of Facebook users in Trinidad and Tobago was 981,000 as of May 2021[1]. Google and YouTube remain the most visited websites on the island [2]. 20% of Trinidad and Tobago’s population makes online purchases and/or pays bills online [3]. The statistics clearly indicate a rise in active internet users and the growing importance …

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Best Practices for Social Media Marketing in 2021

Best Practices for Social Media Marketing in 2021

Facebook was the most visited social media website in Trinidad and Tobago for the year 2020, accounting for over 50% market share. In second place was Pinterest (27%), followed by Facebook-owned Instagram (9%) [1].  Social media and digital marketing are powerful channels for businesses to generate sales, increase online visibility, and find new audiences. However, …

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Top 5 reasons to include a blog on your business website

Top 5 reasons to include a blog on your business website

Google loves fresh content. The best way to keep your website’s content fresh is by adding a blog. You can regularly share quality posts and articles for your target audience that are informative and attractive. This also indicates to Google that your business website aims to deliver quality material for your visitors and offers true …

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Digital marketing methods to build and nurture customer relationships

Digital marketing methods to build and nurture customer relationships

Digital marketing methodologies can provide high ROI for businesses of all sizes. One of the benefits of digital marketing is the extraordinary way in which businesses can now directly connect and communicate with their customers. This enables them to lay down a foundation for a strong customer relationship. Paying close and careful attention to customer …

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Four ways to boost your business branding with digital marketing

Four ways to boost your business branding with digital marketing

A strong brand gives a business an ethical and trustworthy reputation in its niche industry. A significant portion of digital marketing focuses on establishing trust with the target market. Strong branding cements a company’s reputation and encourages consumers to interact with the business. A strong brand presence has a crucial role to play in helping …

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Why to choose social media for online advertising

Top 4 reasons to choose social media for online advertising

Social media has become a digital marketing staple. Whether its organic or paid marketing promotions, digital marketers depend on various social media platforms to design and execute campaigns online. Businesses that are getting started with paid digital marketing will have a lot of options to choose from. Increasing digitization and internet penetration has led to …

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Five types of CTAs your business’s website must have for higher conversions

Five types of CTAs your business’s website must have for higher conversions

A CTA or ‘Call to Action’ is a website element that prompts visitors to take a certain action. The most common forms of CTAs are ‘Read More’, ‘Contact Us’ and ‘Buy Now’. Here are some more examples. A CTA is an effective technique of ushering website visitors towards the next step you want them to …

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