Digital marketing

Email Marketing metrics you should track for higher ROI

5 Email Marketing metrics you should track for higher ROI

According to research by HubSpot, Email marketing generates $42 for every $1 that is spent. This is a significant return on investment of 4200%1. In 2020, around 306 billion emails were sent and received each day worldwide. This number is expected to increase to 376 billion by 20252. It is clear that even in 2021, […]

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Everything you need to know about Google’s new MUM update

MUM Knows Best – Everything you need to know about Google’s new update

Google Search has evolved considerably over the years. Today it is a powerful tool that has become so ubiquitous in our day to day lives that the company name has become a verb, ‘Google it’. Digital marketing strategists in Trinidad need to have a clear understanding of how Google search and its algorithms work. Understanding

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Understanding the importance of design for web landing pages

Understanding the importance of design for web landing pages

According to a report by Hubspot based on information from 7000 businesses, increasing the number of landing pages on a website from 10 to 15 can lead to a 55% increase in conversions [1]. When it comes to landing pages, the general consensus seems to be the more the better. But the true test of

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Examples to inspire your mobile app design

4 Examples to inspire your mobile app design

The global mobile app market size is projected to reach $407 billion by 2026 [1]. When creating a digital marketing strategy many businesses overlook the potential of mobile apps. An app can act as a platform for potential customers to interact with your business. If your clients have a dedicated application for your business installed

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Digital marketing news What’s new in the digital marketing world

Digital marketing news – What’s new in the digital marketing world

The number of Facebook users in Trinidad and Tobago was 981,000 as of May 2021[1]. Google and YouTube remain the most visited websites on the island [2]. 20% of Trinidad and Tobago’s population makes online purchases and/or pays bills online [3]. The statistics clearly indicate a rise in active internet users and the growing importance

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Best Practices for Social Media Marketing in 2021

Best Practices for Social Media Marketing in 2021

Facebook was the most visited social media website in Trinidad and Tobago for the year 2020, accounting for over 50% market share. In second place was Pinterest (27%), followed by Facebook-owned Instagram (9%) [1].  Social media and digital marketing are powerful channels for businesses to generate sales, increase online visibility, and find new audiences. However,

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Top 5 reasons to include a blog on your business website

Top 5 reasons to include a blog on your business website

Google loves fresh content. The best way to keep your website’s content fresh is by adding a blog. You can regularly share quality posts and articles for your target audience that are informative and attractive. This also indicates to Google that your business website aims to deliver quality material for your visitors and offers true

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