01 Sep 2020

Top content types for Digital Marketing

Successful marketing depends on high quality content. Digital marketing uses a wide array of digital content types to create and execute potent sales and marketing strategies across various platforms. With a variety of content options at our disposal, digital marketing experts can choose the most suitable one based on a business’s online personality, and the structure of a marketing campaign.

Let’s take a look at top digital content types for high performance digital marketing solutions.

1. Blogs – Blogging has many benefits. Its flexibility allows digital marketers to use it in various marketing campaign categories, making blogs one of the most popular digital content type.

Blogging is implemented in online marketing strategies to:

  • Improve SEO rankings
  • Establish a brand as an industry expert
  • Generate organic traffic to business website
  • Increase newsletter signups for email marketing campaigns
  • Social media post content
  • Enhance internal linking

2. Checklists – A Checklist is an easy-to-consume digital content organized as a list. The list created aims at providing high value to the users and are usually in the form of step-by-step actions that help achieve a desired outcome. Another popular use of a checklist is providing cheat sheets to users so they can find shortcuts to achieving more with less effort. Checklists are user-friendly, engaging, and offer real value to users. They can be shared as social media posts, opt-in offers, and as blog post content.

checklist digital content for digital marketing

3. Memes & Gifs – Memes and Gifs are best suited for digital marketing campaigns that intend to keep the campaign message light and fun. They can also be placed within a blog post or email marketing message to break the monotony, and keep the content engaging and attractive. They are the most shared content types on the internet.

Memes and gifs can help businesses:

  • Bring user’s attention to a topic
  • Show the fun side of the brand
  • Increase user activity on social media

You can either create your own memes and gifs or pick an existing popular piece that best fits your objective, campaign message, and topic of focus.

4. Infographics – An Infographic (or information graphic) is a visual content type that offers valuable information using attractive graphics. It is used to provide data using images, charts and minimal text. This type of digital content is an effective and creative way of educating your target audience. Infographics can convert any complex information into their simpler, bite size visual representations, that are easy-to-consume and memorize.

The goal of infographics is to quickly and easily communicate information and data to the target audience using visually distinct and attractive images. Therefore, your infographics must:

  1. Be visually striking and creative so it immediately gets attention
  2. Give information in a way which is easy-to-understand and remember

5. Videos – Videos have become the staple of digital marketing campaigns across all industry types. From ‘How To’ videos to interviews and product reviews, video content can cover a wide range of topics, and stages of user buying cycle. Videos are also one of the best digital content forms for personal branding. Read more about it here – Why Videos Are The Best Digital Content For Personal Branding

Using video digital content for personal branding

Just like blogs, video content too can help establish your brand as a credible source of information and data around your niche industry, thereby setting your brand up as a trusted authority. This strategy is a powerful way of enhancing brand trust and awareness.

Even if marketing mediums change, marketers will always require compelling content to reach and engage with target audience. Knowing and understanding the different types of digital content available will help you decide which ones are most beneficial and profitable for your business.

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24 Jun 2020

A Guide To Publishing Great Blog Posts

Blogging is an essential part of digital marketing. Not only is blogging great for boosting rankings on search engines, it also helps business websites build a lasting online presence. Blogging has some powerful benefits that a business simply cannot afford to ignore.

Amazing benefits of good blogging:

  1. Helps website keep its content fresh
  2. Boosts search engine rankings
  3. Establishes business as an expert in its niche
  4. Adds real value to customer experience
  5. Creates internal linking opportunities
  6. Attracts customers who are in the research stage of the buying cycle

Effective blogging is fundamental to the success of your online marketing efforts. Here are 8 points to help you create compelling blog posts that support and strengthen digital marketing solutions.

Blogging is necessary for  successful online marketing

Guide to publishing great Blog Posts

1. Create a headline that commands the reader’s attention – An effective headline stands out to grab reader’s attention. Do not create misleading headlines to increase click through rate. If the content does not deliver what’s promised to the readers in the headline, they will leave your blog post dissatisfied. Create a headline that promises value in the form of information or entertainment.

2. The first paragraph – The purpose of the first paragraph of a blog post is to convince readers to continue investing their time in the rest of the piece. The first paragraph must be engaging, while staying consistent with the title.

3. The main article – In the main article body, we must deliver what was promised to the readers in the article’s title. Keep your content flow natural and do not be too concerned about keyword density. Think about how your article is going to help your readers and why should they invest their time in it.

4. A concluding sentence to encourage reader participation – It can be a simple question or a statement that stimulates a healthy discussion. It can even be something as simple as “Did you find this post helpful?“. The objective of a concluding sentence is to encourage readers to participate through comments and shares.

5. Related media to boost engagement – Media in the form of images, videos and gifs are necessary to break the monotony of a plain text blog post. Find and include media related to your content to create interesting and informative reads for your viewers.

6. User friendly format – No matter how well your article is written, bad formatting can still cost you many valuable readers. Keep the blog post format clean so it’s easy for the readers to consume information. Use small neat paragraphs accompanied with sub-headings. Add bullet points in the post wherever you get an opportunity to.

tips for writing an effective blog post

7. Don’t forget to add a ‘Call To Action’ – A CTA or Call To Action guides readers to the next step after reading the post.  It can be subscribing to website’s newsletter or simply booking a free consultation on the website. The job of CTA is to prompt readers to ‘Take Action’ on your website.

8. Optimize for Search Engines – Once your blog post to ready to go live, it’s time to optimize it for search engines. Adding on-page elements like Title Tags and Meta Descriptions helps search engines like Google and Bing understand what your blog post talks about. This is a crucial step to get higher rankings and greater visibility online.

Blogging supports many different facets of online marketing. From lead generation to growing organic traffic and followers online, blogging is an irreplaceable component of digital marketing solutions. Use these 8 basic yet powerful points to navigate through your blogging journey so you can build a content powerhouse for your business.

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