Brand Strategy Development

Exploring the nature of branding – From traditional to technology

Leave a Comment / Blog, Branding / Shweta Rai

Over the past two decades, brand strategy development has undergone a transformative journey. Shifting gears from the simplicity of traditional advertising to the complexity of digital landscapes, and now to the cutting-edge realm of artificial intelligence (AI) and big data. In this article we explore the evolution of branding to understand how strategies have adapted […]

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A guide to building lasting Brand Loyalty through strategic Brand Marketing

Leave a Comment / Blog, Brand Development / Shweta Rai

In the competitive landscape of business, brand loyalty is necessary for long-lasting success. It’s not just about having customers; it’s about having customers who keep coming back. But what exactly is brand loyalty, and why is it so crucial for businesses? Let’s delve into the world of brand marketing and learn more about brand loyalty

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