Digital marketing strategy

Digital Marketing and Search updates you should know in 2022

Digital Marketing and Search updates you should know in 2022

Digital marketing continues to be an important channel for businesses to market their products and services as the world moves into a post pandemic era. In order for digital marketing companies in Trinidad to deliver the best results, they need to stay up to date with the latest developments in digital marketing and particularly with […]

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Digital Marketing Trends you need to know for 2022

Digital Marketing Trends you need to know for 2022

Digital marketing is a dynamic field that is constantly changing. There are three key areas of digital marketing: Search Engine Optimization (SEO), Social Media Marketing and Paid Ads. For SEO, most marketers will focus on ranking well on Google which is the dominant search engine around the world with notable exceptions like in China. In

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Email Marketing metrics you should track for higher ROI

5 Email Marketing metrics you should track for higher ROI

According to research by HubSpot, Email marketing generates $42 for every $1 that is spent. This is a significant return on investment of 4200%1. In 2020, around 306 billion emails were sent and received each day worldwide. This number is expected to increase to 376 billion by 20252. It is clear that even in 2021,

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