24 Dec 2020

5 key components your business needs to set up a digital marketing campaign

Digital marketing is an umbrella term that encompasses multiple digital activities and channels that are used to generate leads for a business. The most popular of these channels are social media, email marketing, and search engines. Many different components of a digital marketing campaign must work together to utilize these lucrative digital mediums and generate positive ROI.

Below we have listed five key components without which digital marketing campaigns would not be able to perform to their highest potential. These are the 5 basic prerequisites of a successful digital marketing campaign:

1. A business website – As the primary online location of a business, a website is required for almost all aspects of digital marketing activities and goals. From brand awareness and online reputation management to organic traffic through search engines. The role of a business website in sales and marketing through digital mediums is integral to success.

In digital marketing, a business website is necessary for both organic and paid traffic. Although the consumer mindset has learned to trust the digital space, it is still crucial for businesses to establish trust and credibility in this space. A business website is a valuable resource to achieve online credibility. It can convert incoming traffic into leads, and leads into sales.

Business website is an important resource in digital marketing

Businesses in the Caribbean can benefit from the expertise of the highly skilled website design team at Webfx to create a professional website. Learn more about what features your website will need to increase conversion rate – Five website design features to increase conversion rate

2. Active social media accounts – Social media marketing is essential for digital marketing. It’s fast, active and entertaining nature allows businesses to create a more relaxed and enjoyable personality for their business persona, making them more affable to online audiences. Step one is to decide your online persona – how do you want your target audience across various social media platforms to perceive you. Step two is to create and maintain social media profiles based on this persona. This is a place to create:

  • Customer relationships
  • Customer loyalty
  • Brand awareness
  • A better brand reputation
  • New product awareness
  • Awareness about promotional deals

Additionally, social media advertising has become a cost-effective and rewarding paid marketing strategy with Facebook and Instagram being the top paid marketing platforms.

3. A landing page – In digital marketing, a landing page is created to capture leads, either by offering a free digital product (example: an e-book), or a low-dollar purchase. The objective is to move the leads further down the sales funnel, while at the same time, build an email list that can be used for content and email marketing. The second valuable contribution of a landing page is insights and data, both necessary to refine future campaigns for better results.

Speak to the digital marketing experts at Webfx and learn about how you can use these strategies to increase online marketing benefits from your existing and upcoming campaigns.

Getting guidance from digital marketing experts to increase digital campaign efficiency

4. Digital content – Social media, blog posts, video marketing, and even paid marketing require digital content. Marketing cannot exist without content. The medium may have changed from traditional to digital, but content is still one of the deciding factors for a campaign’s success. Digital content generation is an on-going effort. Content creators need to adapt to changing trends so every piece of content created is compelling and offers true value to the target audience in the form of information or entertainment. Choose a digital marketing team which is skilled at creating content that is engaging, offers value, and represents your business as an industry authority. The main forms of digital content are:

  • Videos
  • Articles
  • Images
  • Infographics
  • E-books
  • Case Studies
  • Gifs and Memes
  • Podcasts

5. Well defined sets of target audiences – A thorough research of your target market will allow your business to understand and categorize target audiences into distinguishable sets. This is necessary for setting up micro-campaigns, each targeting a different set. Such a refined digital campaign structure is essential for reducing resource wastage and generating better results. Start with a broad segregation based on age, gender, and location, and further refine it using parameters such as education, profession and likes/dislikes.

Before starting a digital marketing campaign, have these key components in place. Every form of digital marketing supports the other, hence a holistic approach is needed in the online marketing space. Contact our expert digital marketing team to help you realize the growth potential of your business and strategize and execute a marketing plan of action that best suits your business requirements.

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19 Nov 2020

Copywriting tips for successful Google Ads

Google is the world’s largest search engine with billions of search queries made every day around the globe. With such a massive pool of online users seeking information, entertainment, products and services daily, being on Google’s position 1 for a niche keyword holds huge perks for businesses in terms of website traffic, sales & conversions, and overall online exposure.

Google Ads paid marketing is a faster way for businesses to grab the number one position on Google for their niche keywords. While on-going search engine optimization (SEO) is the key to long term ranking benefits, Google Ads allows quick paid visibility. Although Google Ads promises visibility, the click through rates for the ads will depend largely on how well the ad copy is written.

Let’s go through five Google Ads copywriting tips that can significantly improve your CTR:

1. Get to the point right away – Unlike Facebook and Twitter, Google users are already aware of their pain points and are actively searching for a solution online. Therefore, there is no need to waste Google’s limited ad space convincing them of their pain points. Instead, get right to the solution your business product or service will provide to help resolve their problems.

Google ads paid digital marketing solutions in the Caribbean
paid advertising solutions on Google

2. Include your keywords – When you include your keyword in your ad copy, and if your ad shows up on Google through that keyword, it is highlighted in bold. This is an easy way to make your ad stand out in a long list of search results for better CTR. It will also increase your ad relevancy which can lead to lower CPC.

3. Add a call to action – A ‘call to action’ or CTA motivates the audience to take action. By including simple CTAs like “Call Now” and “Order Today” your ad is telling them exactly what action you want them to take. It’s an effective technique to push your potential customers toward the next step in your sales funnel without using an aggressive sales pitch.

4. Add numbers & dates – Adding numbers to your ads is another simple method to help them stand out while at the same time provide users with important information such as cost or an event date. Use numbers in the form of % discount, price, and dates to break up phrases in the ad copy so it appears visually distinct and attracts more traffic to your website.

5. Keep the focus on benefits – The focus of the ad copy should be on the benefits your products or services offer. Let the users know how your product/service solves the problem that brought them online to look for a solution. Focus on the emotional outcome of your products and services. How can they ultimately make the users’ lives better?

improve paid digital marketing CTR

All digital marketing solutions need the right targeting and messaging to reach marketing goals. The efficacy of Google Ads campaigns also depends on thorough research of the target audience and niche keywords; combined with a well-crafted message that will connect with the target audience. Therefore, developing the craft of copywriting is crucial to the success of all digital marketing campaigns including Google Ads. If you are a business in the Caribbean interested in running digital advertising campaigns, get in touch with the experts at WebFX for digital marketing and advertising solutions.

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13 Oct 2020

Benefits of implementing Local SEO to leverage Digital Marketing

Google’s algorithm has gone through many stages of evolution in an attempt to upgrade user experience. One of these upgrades focused on being able to generate location specific results for users’ search queries. This turned out to be a game changer for businesses as well as consumers online. Location filter tremendously improved the quality of search results, while at the same time provided businesses with local SEO methodologies to implement location specific targeting.

Local SEO is required to increase search engine rankings in the geographic region you want to target. If your business is selling smartphones in Trinidad, your digital marketing goal would be to reach potential customers looking for smartphones in the region ‘Trinidad’. Your website will not benefit by reaching consumers looking for smartphones in Bahamas. Focusing your marketing efforts around your location not only improves search rankings, but also boosts sales by bringing in relevant traffic to the business website.

Let’s look at some of the benefits of adding local SEO to digital marketing strategies.

using Local SEO to increase search engine rankings in the targeted location

1. Narrowed geographic competition – When marketing focus narrows down geographic reach from global to local, it also pulls the business out of a highly competitive global scale to a smaller local scale. So, instead of competing with thousands of businesses across the globe online, your marketing resources will shift the focus on getting ahead of fewer local companies in your niche. This is a relatively easier task to accomplish by applying local SEO strategies like local listings, local keyword targeting, and creating and optimizing Google My Business account.

2. Increased visibility to geo-targeted audience – Google shows different results to viewers from different locations. By narrowing geographic competition, businesses can achieve better placements in Search Engine Result Page (SERP) for its targeted region. As the SERP rankings improve, more and more people in your region are able to find your business online through search engines. This increase in visibility to geo-targeted audience connects your business website to relevant traffic which ultimately increases online sales and conversions.

3. Leverage physical address and contact info to gain trust – Google performs searches through multiple local listing sites to cross-reference a business’s NAP details. NAP stands for Name, Address, and Phone number. Having your NAP details consistent across all local listing platforms lets Google know that your business is legit and hence can be trusted. Additionally, consumers in your region of focus will find it easier to trust your business if they can access details of your physical address with working phone number.

Using local SEO to gain online authority

4. Target buyer intention keywords – All search queries fall under a particular stage in the consumer buying cycle. While some keywords are searched for research purpose, others are searched with a buying intention. Local SEO helps business websites rank for buyer intent keywords that generate sales. For instance, someone searching for ‘Prescription Contact Lenses in Trinidad’ has a much higher buying intent as compared to someone looking for ‘Prescription Contact lenses’. Learn more about targeting the right keywords for your business.

5. Increase click through rate – Combining all the points above shows the potential local SEO has to put a business website in front of the right people. This together with geo-specific meta description and title tags will significantly increase website click through rate and bring in filtered and relevant traffic to the business website.

If you business in the Caribbean needs professional assistance with local SEO and digital marketing solutions, contact our experts at WebFX.

Local SEO when implemented effectively can create a profitable source of local and organic business through search engines. It is an excellent technique to set up and strengthen a legit business profile online that is trusted by both search engines and target audience.

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