16 Apr 2021

Digital marketing methods to build and nurture customer relationships

Digital marketing methodologies can provide high ROI for businesses of all sizes. One of the benefits of digital marketing is the extraordinary way in which businesses can now directly connect and communicate with their customers. This enables them to lay down a foundation for a strong customer relationship.

Paying close and careful attention to customer relationship management is necessary for a company’s customer retention plan. The process of building and nurturing a personalized relationship with customers will have many rewards; such as:

  • Boost in customer loyalty
  • Increased customer lifetime value
  • Increase in loyal brand advocates
  • Word-of-mouth marketing
  • Faster cross-selling and up-selling

Here are four methods supported via digital marketing that will help you build and foster high-value customer relationships for long-term profitability:

Personalized emails:

Emails are simple, direct, and efficient. When combined with digital marketing, emails become a potent tool for personalizing your brand’s relationship with your customers. Data about customers can be collected through various digital marketing mediums and tools. This data allows for precise segmentation of the customer base, enabling businesses to tailor-make emails for each customer.

Email marketing is a powerful tool for personalizing your brand's relationship with your customers

From a simple note wishing them on their birthday to a follow-up email with information on cross-selling products based on their recent purchases, a personalized email shows that a brand is invested in the customer’s specific needs and requirements. Personalizing your email communication is a cost-effective means of proactively keeping your brand on your customer’s radar.

Live chats and quick responses:

Incorporating live chat into a business’s website is an excellent way to increase first contact resolution rates. This means that customers’ problems are resolved during their first contact with your business. This makes a very positive contribution towards customer experience.

Live chats indicate that a business values its customers’ time and is dedicated to resolving their problems as quickly as possible. Use live chats to reduce response time and invest in training your support team to conduct positive interactions with each customer. Every interaction with a customer is an opportunity to build and strengthen your rapport with them and to create and grow a loyal customer base.

Social media listening and responding:

Social media platforms help with brand visibility and expanding business reach. They are also a powerful digital channel for consumers to talk about or talk to their favourite brands online. Whether it’s customer queries, concerns, or feedback regarding your products or services, social media channels connect your business to customers, giving your business an opportunity to convert a dissatisfied customer into a happy one.

Treat every comment, post, and feedback, both positive and negative, as an opening to initiate an interaction with your customers. Treat every interaction with care, attention, and empathy. By adding genuine care and value to every communication, your brand is not only strengthening the customer relationship but is also gaining a massive competitive edge over other businesses in your niche.

At WebFX, the social media listening and responding process utilizes agorapulse and other social media tools to listen to conversations around customers’ brands and organizations. Our dedicated team of customer service representatives respond to any relevant queries or concerns. Businesses can get in touch with the team at WebFX to learn more about social media and digital marketing solutions in the Caribbean.

Build and nurture your online community:

Investing time and resources in building and expanding an online community for your brand is a long-term strategy that leads to benefits like loyal followers, community-driven engagement, increased website traffic and conversions, and high customer retention.

Building and expanding an online community for your brand has long term benefits

An online community can be built on public domains such as Facebook groups, or on your website if you want to have a more selective group of people driving engagement for your brand. What domain you choose will depend upon the type of community your customer base would be interested in participating in.

The success of the community will also depend on the quality of your content as well as innovative ideas of engagement, that can convert simple visitors to active contributors. Interviews with influencers from your niche, request for product innovation ideas and feedback, Q&As, contests, and virtual meeting are good examples of engaging content. An active online community has the potential to become a potent marketing channel for your business.

Customer relationship boils down to 2 main activities; the first is providing an outstanding customer experience, and the second is proactively reminding your customers of your brand and business in a way that feels personalized and makes them feel special.

In the current digital era, consumers use online information like reviews, testimonials, and posts by existing customers to choose one brand over another. Therefore, investing resources to create a loyal customer base that supports your online reputation has become a critical aspect of marketing your brand. For more information on how your business can plan effective social media and digital marketing strategies that maximize ROMI, get in touch with the professionals at WebFX.

WebFX is a website services and digital marketing company located in Port of Spain, Trinidad with the experience of working with companies across multiple Caribbean and South American nations like Guyana, St. Lucia, Grenada, Barbados, Antigua and St. Vincent and the Grenadines.

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02 Mar 2021

Four ways to boost your business branding with digital marketing

A strong brand gives a business an ethical and trustworthy reputation in its niche industry. A significant portion of digital marketing focuses on establishing trust with the target market. Strong branding cements a company’s reputation and encourages consumers to interact with the business. A strong brand presence has a crucial role to play in helping a business achieve its ultimate goal; to maximize profits.

In this post, we will go through four digital marketing techniques to boost your brand development and create a strong brand presence online.

Content Marketing

Content is integral to marketing, be it digital or traditional. When it comes to branding, content supports many different aspects of brand creation, awareness and perception. Below are certain things to consider when creating branded content:

  • Your content should tell your customers who you are, what are you offering, and what sets your company apart from your competitors.
  • Content is not just text. It’s also created in the form of media such as images, videos, infographics and gifs. Through the appropriate choice of content type and tone, businesses get to clearly display their brand’s personality.
  • One of the biggest tasks of content marketing is to set up a brand’s reputation as an industry authority. When a brand is perceived as an authority in its niche, it is able to generate business and sustain even in a highly competitive environment
  • Content should offer information, solutions, or entertainment related to your business’s niche. It should benefit the target audience. This will help a business to gain online authority and trust.

Implementing content marketing to build brand image

As one of the most versatile forms of digital marketing, content marketing not only helps create a strong brand presence, but also supports other forms of brand building strategies mentioned below.

Social Media Marketing

The impact of the social media revolution is visible in the way consumers communicate with brands online. Social media sites like Facebook and Twitter have become the go-to platforms for users to share and connect with their favourite brands in the online space. Good or bad, consumers experience with your business will find their way on to social media websites, and impact your brand’s reputation.

Learning how to use this massive social media influence to your advantage can bring your business tremendous branding opportunities.

Below are 5 simple social media strategies any business can implement right away.

1. Visuals – Use the right visuals and colour palette that best match your brand persona.

2. Hashtags – Use correct hashtags for each post to increase engagement and brand visibility.

3. Communication – Use social media tools to get notified on any conversation taking place around your brand. Use the platforms to:

  • Interact with existing and potential customers
  • Promptly respond to negative comments
  • Address customer complaints and queries
  • Understand how the online community perceives your brand

4. Competitors – Research your competitor’s social media activities to come up with new ideas for your own branding strategies.

5. Results – Go through your social media activities and measure your results using statistics like reach and engagement. Tweak your strategies to aim for higher engagement.

Through social media posts and social media advertisements, businesses get the opportunity to strengthen their bond with their customers as well as their target market. Read more on top 4 reasons to choose social media for online advertising.

Social media is one of the most effective ways for businesses to introduce their brand to the online community and build an impressive online reputation.

Influencer Marketing

Influencer marketing involves partnering with well-established bloggers and social media users. This form of digital marketing strategy allows businesses to benefit from an influencer’s established social and online authority. By identifying and collaborating with the right influencers in your niche market, you can quickly expand your reach and gain new audiences.

To maximize the results of this borrowed authority, it is important to choose an influencer whose content is in alignment with your brand’s message and personality. When picking an influencer for your brand go through the following key points to find the right match.

  • The influencer’s audience type must fall under your target market
  • The influencer must be active and dedicated to his/her online property
  • The influencer must be able to generate high engagement rate in terms of likes, shares and comments
  • The influencer’s work ethics must align with yours for a smooth collaboration

Using influencer marketing to expand business reach and gain new audiences

Head to Google and search for top influencers in your niche. Once you have found the right match for your business brand, start by setting up a low-budget test campaign. When trying out a new marketing channel, the testing phase is crucial in ironing out any kinks that may occur.

Video Marketing

Video marketing is no longer limited to just YouTube. With the arrival of Instagram stories, IGTV and Tik-Tok, businesses now have many different options to choose from. These platforms have different audience types and businesses can choose the one that best matches their brand persona and message.

Videos are an excellent digital content choice to tell your brand story in a way that is relatable to your target audience. Rather than creating a sales pitch, successful video marketing strategies focus on storytelling and building a connection with the viewers.

Video marketing is also a very effective tool when it comes to building a personal brand. Read more on why videos are the best digital content for personal branding.

Here are 4 video content ideas for your business that are simple to execute:

  • A product demonstration
  • A useful tip in ‘How To’ format
  • An interview your audience will enjoy
  • A ‘Thank you’ video after a sign up or purchase

If your business in the Caribbean needs professional assistance building and managing its brand image, get in touch with the experts at WebFX, one of the top digital marketing companies in the Caribbean. The marketing team at WebFX understands how important it is for a business to create a unique identity for its brand through online activities that does not compromise its core message and values.

Brand building takes place through a series of mindfully performed marketing actions over a period of time and spread on a wide range of digital platforms. It’s an ongoing process that requires consistency and creative ideas to fuel branding strategies. Overtime these efforts will bring valuable results.

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24 Feb 2021

Top 4 reasons to choose social media for online advertising

Social media has become a digital marketing staple. Whether its organic or paid marketing promotions, digital marketers depend on various social media platforms to design and execute campaigns online.

Businesses that are getting started with paid digital marketing will have a lot of options to choose from. Increasing digitization and internet penetration has led to the rise of many types of online adverting platforms. Apart from familiar social media sites, other forms of paid online advertising include:

  • Google Ads
  • LinkedIn ads
  • YouTube ads
  • Content distribution networks
  • Dedicated email drops

Why choose social media for online advertising?

Social media has emerged as one of the most preferred online advertising options for businesses across multiple industries. It offers potential for unprecedented expansion and growth. It’s always a good idea to explore different online channels to generate business, however, social media serves as the perfect starting point due to its many clear advantages.

Social media has become the most preferred online advertising choice

If you are starting from scratch, here are four simple steps to begin Social Media for your Business.

Let’s find out what makes advertising on social media so attractive to marketers.

1. Low budget campaigns

Social media platforms allow businesses to launch campaigns even with a limited budget.  This reduces the risk businesses have to take when testing a campaign’s probability of success. Low budget ads allow businesses to freely conduct test campaigns and use data to identify the strategies that will become the backbone of future campaigns.

Additionally, low budget campaigns enable small and medium businesses to place their products and services in front of their online consumers and compete with larger organizations. Therefore, despite budget constraints businesses are able to strategically expand their marketing efforts and generate revenue via social media advertising.

2. Specificity in targeting

Perhaps one of the greatest advantages of advertising on social media platforms like Facebook is how specific and laser focused targeting can get. Digital marketers have a myriad of targeting options to work with. A combination of basic parameters like age and gender, geographic parameters like city, state and country, and highly specific parameters like interest, behaviour and education allow marketers to create a potent target set designed for high performance.

It is recommended to set up multiple low budget test campaigns to try out different targeting combinations and to add maximum specificity into your targeting. Such a practice helps create efficient campaigns by connecting a specific product/service with its best target match.

3. Metrics for performance & analysis

Performance and analysis metrics eliminate the need to guess whether an ad is performing. Performance data provides a clear indication of whether or not an ad campaign is worth investing in. Social media ad platforms like Facebook and Twitter come with extremely insightful analytics data, detailing the performance of every ad campaign.

Using social media ad performance data to improve future paid campaign results

By carefully studying the performance of each ad, a digital marketing strategist can make informed decisions on which campaigns need to stop and which ones can scale. An in-depth understanding of every campaign allows businesses to structure their online marketing efforts in a manner that results in minimal misapplication of available resources.

4. Goal oriented approach

When you are setting up a Facebook ad, the first thing you will be asked to do is to choose a ‘Campaign Objective’. Such a goal-oriented approach right from the get-go allows the campaign to stay focused on its main objective. A goal-focused approach guides an advertiser to correctly shape the tone and message in the ad creative and ad copy as well as the choice of ad format.

An objective can be anything from a website visit to a product purchase. In digital marketing, the event in which an ad meets its objective is termed as a ‘conversion’. A Goal oriented approach compels an advertiser to have a clear idea of what he/she wants to accomplish with a particular ad. Aligning the ad’s objective with all essential ad elements is crucial to achieve a high conversion rate. Paid marketing campaigns on social media allow you to achieve a wide range of objectives which overtime build a business’s overall online performance. These objectives can be:

  • Brand identity creation & awareness
  • Social media engagement
  • Increase website traffic
  • Increase video views
  • Promote products and services
  • Launch new products and services
  • Sell products on ecommerce store
  • Local business promotion
  • Collect high quality leads
  • Generate low-dollar purchases

Speak to the experts at WebFX, a digital marketing company in Trinidad to plan and manage your business’s social media marketing. The creative team of social media managers and digital content producers at WebFX have worked with many businesses in the Caribbean and are constantly advancing their skills to ensure maximum reach and engagement for their clients.

The increasing popularity of social media platforms in the digital marketing landscape has created exciting and new ways of promoting and marketing businesses online. The introduction of these new marketing channels not only increases the probability of a campaign’s success, but also provides marketers with data to refine and fine-tune marketing strategies with every

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29 Jan 2021

How a ‘Google My Business’ listing equips your website for new search result trends?

Google’s search results have seen many changes and upgrades since its inception. Every update is focused on making it easier for users to find the most relevant information they are seeking as quickly as possible. This has led to new search result trends that local businesses can leverage through platforms like Google My Business listings.

Search result trends to take advantage of using Google My Business:

1. First-page clicks:

A good user experience on Google’s search engine means locating the right information on the first page without the need to browse through multiple pages of the search result. Google has undergone many algorithmic updates to ensure the most relevant results are shown on its first page. The goal is to encourage first-page click behaviour among its users.

Local businesses can rank faster on SERPs using Google my business listing

Some search queries are related to a specific location or they indicate that the user is looking for a business close to their current location. For example, queries like ‘restaurants near me’ or ‘book dentist appointment’ indicate that the user wants to find a service provider close by. Google has reserved a separate section to cater to such local searches. This section only includes local results and appears on the first page before both organic and paid lists, giving local search results a much higher visibility.

By creating a listing on Google My Business, your business can find a spot on this prime location on Google SERPs. A place in Google’s local result section assures:

  • Top spot on SERPs
  • Business info (such as contact details) displayed on SERPs
  • Physical location pinned on Google Maps

With the days of keyword stuffing to rank on the first page of SERPS long gone, and SEO techniques taking months of continuous effort before a website can claim top organic placements on Google’s first page, Google My Business listing acts as a potent digital marketing strategy to lock your spot on Google’s top results faster with better visibility and higher probability of relevant visits.

2. Visually distinct search results:

Have you noticed that Google’s search result page is no longer a simple list of 10 websites? To facilitate quick access to the right information, Google’s search results have gradually developed into a visually distinct display with local business maps, lists, videos, and answer box. Google My Business listing enables a local business to become a part of this visual display through Google Maps.

Additionally, the listing also allows local businesses to add business images, reviews and ratings, business hours and phone number. These trust elements aid local businesses prove their credibility to online users and help them with their decision to choose your business over your competition.

local search results in Google

Optimizing Google My Business Listing

An optimized business listing helps foster trust for an organization among users and can help the business get higher local rankings than its competitors. Optimizing your business listing on Google My Business will help you gain authority and stay ahead of the competition in your location.  Follow the checklist below to optimize your business profile on Google for best results-

  1. Claim your listing
  2. Complete you profile by adding all the requested details for all the sections
  3. Be very thorough when adding contact details
  4. Add business products and services
  5. Regularly add business images
  6. Collect business reviews and ratings from existing customers
  7. Respond to queries/feedback
  8. Add correct primary and secondary categories
  9. Add text messaging

A combination of Google My Business optimization and local SEO can help businesses achieve sustainable rankings for multiple keywords. Learn more about the Benefits of implementing Local SEO to leverage Digital Marketing

Local businesses in the Caribbean nations of Trinidad, Antigua, Barbados, St. Lucia, Grenada, and St. Vincent and the Grenadines can easily get assistance in implementing local business methodologies by contacting the experts at WebFX. With years of experience working with clients in the Caribbean and in-depth industry insights, WebFX is equipped with the right skillset to help Caribbean businesses successfully create local authority online.

Google’s ultimate goal is to enhance users’ experience by helping them find the best information from their search results that serves their needs and requirements. Through Google My Business, businesses find a means to provide trusted information and details that will ultimately connect them with thousands of consumers online who are actively searching for their products and services on Google’s search engine.

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24 Dec 2020

5 key components your business needs to set up a digital marketing campaign

Digital marketing is an umbrella term that encompasses multiple digital activities and channels that are used to generate leads for a business. The most popular of these channels are social media, email marketing, and search engines. Many different components of a digital marketing campaign must work together to utilize these lucrative digital mediums and generate positive ROI.

Below we have listed five key components without which digital marketing campaigns would not be able to perform to their highest potential. These are the 5 basic prerequisites of a successful digital marketing campaign:

1. A business website – As the primary online location of a business, a website is required for almost all aspects of digital marketing activities and goals. From brand awareness and online reputation management to organic traffic through search engines. The role of a business website in sales and marketing through digital mediums is integral to success.

In digital marketing, a business website is necessary for both organic and paid traffic. Although the consumer mindset has learned to trust the digital space, it is still crucial for businesses to establish trust and credibility in this space. A business website is a valuable resource to achieve online credibility. It can convert incoming traffic into leads, and leads into sales.

Business website is an important resource in digital marketing

Businesses in the Caribbean can benefit from the expertise of the highly skilled website design team at Webfx to create a professional website. Learn more about what features your website will need to increase conversion rate – Five website design features to increase conversion rate

2. Active social media accounts – Social media marketing is essential for digital marketing. It’s fast, active and entertaining nature allows businesses to create a more relaxed and enjoyable personality for their business persona, making them more affable to online audiences. Step one is to decide your online persona – how do you want your target audience across various social media platforms to perceive you. Step two is to create and maintain social media profiles based on this persona. This is a place to create:

  • Customer relationships
  • Customer loyalty
  • Brand awareness
  • A better brand reputation
  • New product awareness
  • Awareness about promotional deals

Additionally, social media advertising has become a cost-effective and rewarding paid marketing strategy with Facebook and Instagram being the top paid marketing platforms.

3. A landing page – In digital marketing, a landing page is created to capture leads, either by offering a free digital product (example: an e-book), or a low-dollar purchase. The objective is to move the leads further down the sales funnel, while at the same time, build an email list that can be used for content and email marketing. The second valuable contribution of a landing page is insights and data, both necessary to refine future campaigns for better results.

Speak to the digital marketing experts at Webfx and learn about how you can use these strategies to increase online marketing benefits from your existing and upcoming campaigns.

Getting guidance from digital marketing experts to increase digital campaign efficiency

4. Digital content – Social media, blog posts, video marketing, and even paid marketing require digital content. Marketing cannot exist without content. The medium may have changed from traditional to digital, but content is still one of the deciding factors for a campaign’s success. Digital content generation is an on-going effort. Content creators need to adapt to changing trends so every piece of content created is compelling and offers true value to the target audience in the form of information or entertainment. Choose a digital marketing team which is skilled at creating content that is engaging, offers value, and represents your business as an industry authority. The main forms of digital content are:

  • Videos
  • Articles
  • Images
  • Infographics
  • E-books
  • Case Studies
  • Gifs and Memes
  • Podcasts

5. Well defined sets of target audiences – A thorough research of your target market will allow your business to understand and categorize target audiences into distinguishable sets. This is necessary for setting up micro-campaigns, each targeting a different set. Such a refined digital campaign structure is essential for reducing resource wastage and generating better results. Start with a broad segregation based on age, gender, and location, and further refine it using parameters such as education, profession and likes/dislikes.

Before starting a digital marketing campaign, have these key components in place. Every form of digital marketing supports the other, hence a holistic approach is needed in the online marketing space. Contact our expert digital marketing team to help you realize the growth potential of your business and strategize and execute a marketing plan of action that best suits your business requirements.

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19 Nov 2020

Copywriting tips for successful Google Ads

Google is the world’s largest search engine with billions of search queries made every day around the globe. With such a massive pool of online users seeking information, entertainment, products and services daily, being on Google’s position 1 for a niche keyword holds huge perks for businesses in terms of website traffic, sales & conversions, and overall online exposure.

Google Ads paid marketing is a faster way for businesses to grab the number one position on Google for their niche keywords. While on-going search engine optimization (SEO) is the key to long term ranking benefits, Google Ads allows quick paid visibility. Although Google Ads promises visibility, the click through rates for the ads will depend largely on how well the ad copy is written.

Let’s go through five Google Ads copywriting tips that can significantly improve your CTR:

1. Get to the point right away – Unlike Facebook and Twitter, Google users are already aware of their pain points and are actively searching for a solution online. Therefore, there is no need to waste Google’s limited ad space convincing them of their pain points. Instead, get right to the solution your business product or service will provide to help resolve their problems.

Google ads paid digital marketing solutions in the Caribbean
paid advertising solutions on Google

2. Include your keywords – When you include your keyword in your ad copy, and if your ad shows up on Google through that keyword, it is highlighted in bold. This is an easy way to make your ad stand out in a long list of search results for better CTR. It will also increase your ad relevancy which can lead to lower CPC.

3. Add a call to action – A ‘call to action’ or CTA motivates the audience to take action. By including simple CTAs like “Call Now” and “Order Today” your ad is telling them exactly what action you want them to take. It’s an effective technique to push your potential customers toward the next step in your sales funnel without using an aggressive sales pitch.

4. Add numbers & dates – Adding numbers to your ads is another simple method to help them stand out while at the same time provide users with important information such as cost or an event date. Use numbers in the form of % discount, price, and dates to break up phrases in the ad copy so it appears visually distinct and attracts more traffic to your website.

5. Keep the focus on benefits – The focus of the ad copy should be on the benefits your products or services offer. Let the users know how your product/service solves the problem that brought them online to look for a solution. Focus on the emotional outcome of your products and services. How can they ultimately make the users’ lives better?

improve paid digital marketing CTR

All digital marketing solutions need the right targeting and messaging to reach marketing goals. The efficacy of Google Ads campaigns also depends on thorough research of the target audience and niche keywords; combined with a well-crafted message that will connect with the target audience. Therefore, developing the craft of copywriting is crucial to the success of all digital marketing campaigns including Google Ads. If you are a business in the Caribbean interested in running digital advertising campaigns, get in touch with the experts at WebFX for digital marketing and advertising solutions.

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13 Oct 2020

Benefits of implementing Local SEO to leverage Digital Marketing

Google’s algorithm has gone through many stages of evolution in an attempt to upgrade user experience. One of these upgrades focused on being able to generate location specific results for users’ search queries. This turned out to be a game changer for businesses as well as consumers online. Location filter tremendously improved the quality of search results, while at the same time provided businesses with local SEO methodologies to implement location specific targeting.

Local SEO is required to increase search engine rankings in the geographic region you want to target. If your business is selling smartphones in Trinidad, your digital marketing goal would be to reach potential customers looking for smartphones in the region ‘Trinidad’. Your website will not benefit by reaching consumers looking for smartphones in Bahamas. Focusing your marketing efforts around your location not only improves search rankings, but also boosts sales by bringing in relevant traffic to the business website.

Let’s look at some of the benefits of adding local SEO to digital marketing strategies.

using Local SEO to increase search engine rankings in the targeted location

1. Narrowed geographic competition – When marketing focus narrows down geographic reach from global to local, it also pulls the business out of a highly competitive global scale to a smaller local scale. So, instead of competing with thousands of businesses across the globe online, your marketing resources will shift the focus on getting ahead of fewer local companies in your niche. This is a relatively easier task to accomplish by applying local SEO strategies like local listings, local keyword targeting, and creating and optimizing Google My Business account.

2. Increased visibility to geo-targeted audience – Google shows different results to viewers from different locations. By narrowing geographic competition, businesses can achieve better placements in Search Engine Result Page (SERP) for its targeted region. As the SERP rankings improve, more and more people in your region are able to find your business online through search engines. This increase in visibility to geo-targeted audience connects your business website to relevant traffic which ultimately increases online sales and conversions.

3. Leverage physical address and contact info to gain trust – Google performs searches through multiple local listing sites to cross-reference a business’s NAP details. NAP stands for Name, Address, and Phone number. Having your NAP details consistent across all local listing platforms lets Google know that your business is legit and hence can be trusted. Additionally, consumers in your region of focus will find it easier to trust your business if they can access details of your physical address with working phone number.

Using local SEO to gain online authority

4. Target buyer intention keywords – All search queries fall under a particular stage in the consumer buying cycle. While some keywords are searched for research purpose, others are searched with a buying intention. Local SEO helps business websites rank for buyer intent keywords that generate sales. For instance, someone searching for ‘Prescription Contact Lenses in Trinidad’ has a much higher buying intent as compared to someone looking for ‘Prescription Contact lenses’. Learn more about targeting the right keywords for your business.

5. Increase click through rate – Combining all the points above shows the potential local SEO has to put a business website in front of the right people. This together with geo-specific meta description and title tags will significantly increase website click through rate and bring in filtered and relevant traffic to the business website.

If you business in the Caribbean needs professional assistance with local SEO and digital marketing solutions, contact our experts at WebFX.

Local SEO when implemented effectively can create a profitable source of local and organic business through search engines. It is an excellent technique to set up and strengthen a legit business profile online that is trusted by both search engines and target audience.

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