website services Trinidad

3 Types of Website Designs that you should know

3 Types of Website Designs that you should know

There are over 1.18 billion websites online around the world1. It’s safe to say that there is a lot of content and information available for visitors to browse. Depending on what they are looking for, users have their preferred online destination. Despite 1.18 billion options, most people visit YouTube to consume video content. The fact …

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Understanding the importance of design for web landing pages

Understanding the importance of design for web landing pages

According to a report by Hubspot based on information from 7000 businesses, increasing the number of landing pages on a website from 10 to 15 can lead to a 55% increase in conversions [1]. When it comes to landing pages, the general consensus seems to be the more the better. But the true test of …

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21 points to check before launching your business website

21 points to check before launching your business website

The launch of a website comes after months of hard work which includes meticulous planning, creative designing, and efficient development. This can be exciting but can also cause some anxiety. Before a website is launched, it should go through multiple testing phases and prechecks to ensure there are no technical snags and compatibility errors that …

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Checklist for hiring a website development company if you are not tech-savvy

Checklist for hiring a website design and development company if you are not tech-savvy

When hiring a website design and development company, many businesses do not know how to assess their options. Hiring a team that does not have the right skill set and experience can be devastating for your business website and digital marketing efforts. Businesses may find the hiring process challenging due to a lack of technical …

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Top 5 reasons to include a blog on your business website

Top 5 reasons to include a blog on your business website

Google loves fresh content. The best way to keep your website’s content fresh is by adding a blog. You can regularly share quality posts and articles for your target audience that are informative and attractive. This also indicates to Google that your business website aims to deliver quality material for your visitors and offers true …

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Five types of CTAs your business’s website must have for higher conversions

Five types of CTAs your business’s website must have for higher conversions

A CTA or ‘Call to Action’ is a website element that prompts visitors to take a certain action. The most common forms of CTAs are ‘Read More’, ‘Contact Us’ and ‘Buy Now’. Here are some more examples. A CTA is an effective technique of ushering website visitors towards the next step you want them to …

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Benefits of implementing Local SEO in Digital Marketing strategies

Benefits of implementing Local SEO to leverage Digital Marketing

Google’s algorithm has gone through many stages of evolution in an attempt to upgrade user experience. One of these upgrades focused on being able to generate location specific results for users’ search queries. This turned out to be a game changer for businesses as well as consumers online. Location filter tremendously improved the quality of …

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Online Advertising platforms

Online Advertising platforms other than Facebook & Google

Facebook and Google dominate the online advertising landscape. They are the most popular forms of advertising preferred by businesses across all niches. Easy setup, measurable performance tracking and instant results add to their popularity, making them the most trusted paid marketing platforms by businesses as well as digital marketing professionals. However, for businesses interested in …

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simple steps to begin Social Media for your Business

Four simple steps to begin Social Media for your Business

Social media marketing requires planned, well-thought-out series of actions that go hand in hand with both online and offline marketing efforts. The content created for social media marketing will decide its popularity as well as success. With the existence of multiple social media platforms each with their own set of features, and the increasing pressure …

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