24 Feb 2021

Top 4 reasons to choose social media for online advertising

Social media has become a digital marketing staple. Whether its organic or paid marketing promotions, digital marketers depend on various social media platforms to design and execute campaigns online.

Businesses that are getting started with paid digital marketing will have a lot of options to choose from. Increasing digitization and internet penetration has led to the rise of many types of online adverting platforms. Apart from familiar social media sites, other forms of paid online advertising include:

  • Google Ads
  • LinkedIn ads
  • YouTube ads
  • Content distribution networks
  • Dedicated email drops

Why choose social media for online advertising?

Social media has emerged as one of the most preferred online advertising options for businesses across multiple industries. It offers potential for unprecedented expansion and growth. It’s always a good idea to explore different online channels to generate business, however, social media serves as the perfect starting point due to its many clear advantages.

Social media has become the most preferred online advertising choice

If you are starting from scratch, here are four simple steps to begin Social Media for your Business.

Let’s find out what makes advertising on social media so attractive to marketers.

1. Low budget campaigns

Social media platforms allow businesses to launch campaigns even with a limited budget.  This reduces the risk businesses have to take when testing a campaign’s probability of success. Low budget ads allow businesses to freely conduct test campaigns and use data to identify the strategies that will become the backbone of future campaigns.

Additionally, low budget campaigns enable small and medium businesses to place their products and services in front of their online consumers and compete with larger organizations. Therefore, despite budget constraints businesses are able to strategically expand their marketing efforts and generate revenue via social media advertising.

2. Specificity in targeting

Perhaps one of the greatest advantages of advertising on social media platforms like Facebook is how specific and laser focused targeting can get. Digital marketers have a myriad of targeting options to work with. A combination of basic parameters like age and gender, geographic parameters like city, state and country, and highly specific parameters like interest, behaviour and education allow marketers to create a potent target set designed for high performance.

It is recommended to set up multiple low budget test campaigns to try out different targeting combinations and to add maximum specificity into your targeting. Such a practice helps create efficient campaigns by connecting a specific product/service with its best target match.

3. Metrics for performance & analysis

Performance and analysis metrics eliminate the need to guess whether an ad is performing. Performance data provides a clear indication of whether or not an ad campaign is worth investing in. Social media ad platforms like Facebook and Twitter come with extremely insightful analytics data, detailing the performance of every ad campaign.

Using social media ad performance data to improve future paid campaign results

By carefully studying the performance of each ad, a digital marketing strategist can make informed decisions on which campaigns need to stop and which ones can scale. An in-depth understanding of every campaign allows businesses to structure their online marketing efforts in a manner that results in minimal misapplication of available resources.

4. Goal oriented approach

When you are setting up a Facebook ad, the first thing you will be asked to do is to choose a ‘Campaign Objective’. Such a goal-oriented approach right from the get-go allows the campaign to stay focused on its main objective. A goal-focused approach guides an advertiser to correctly shape the tone and message in the ad creative and ad copy as well as the choice of ad format.

An objective can be anything from a website visit to a product purchase. In digital marketing, the event in which an ad meets its objective is termed as a ‘conversion’. A Goal oriented approach compels an advertiser to have a clear idea of what he/she wants to accomplish with a particular ad. Aligning the ad’s objective with all essential ad elements is crucial to achieve a high conversion rate. Paid marketing campaigns on social media allow you to achieve a wide range of objectives which overtime build a business’s overall online performance. These objectives can be:

  • Brand identity creation & awareness
  • Social media engagement
  • Increase website traffic
  • Increase video views
  • Promote products and services
  • Launch new products and services
  • Sell products on ecommerce store
  • Local business promotion
  • Collect high quality leads
  • Generate low-dollar purchases

Speak to the experts at WebFX, a digital marketing company in Trinidad to plan and manage your business’s social media marketing. The creative team of social media managers and digital content producers at WebFX have worked with many businesses in the Caribbean and are constantly advancing their skills to ensure maximum reach and engagement for their clients.

The increasing popularity of social media platforms in the digital marketing landscape has created exciting and new ways of promoting and marketing businesses online. The introduction of these new marketing channels not only increases the probability of a campaign’s success, but also provides marketers with data to refine and fine-tune marketing strategies with every

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12 Feb 2021

Five types of CTAs your business’s website must have for higher conversions

A CTA or ‘Call to Action’ is a website element that prompts visitors to take a certain action. The most common forms of CTAs are ‘Read More’, ‘Contact Us’ and ‘Buy Now’. Here are some more examples.

Popular CTAs on website

A CTA is an effective technique of ushering website visitors towards the next step you want them to take. Its literally ‘Calling’ website users to take an ‘Action’, that will bring them a step closer to becoming paying customers. An experienced website design company is skilled at strategically placing appropriate CTAs on a business’s website, in order to guide users toward a desired action necessary to meet a business’s online objectives. Let’s go through five CTA types a business website must include in its digital marketing plan.

5 business website CTAs for higher conversions

1. CTAs that encourage visitors to stay longer on the website:

The purpose of such a CTA is to effortlessly move visitors from one webpage of the website to another, so the average time spent by visitors is higher. Not only does this help reduce the website’s bounce rate, but it also indicates to search engines that users find it easy to access information on your website, and that your website is user-friendly.

Increasing the average time spent by users on your site helps them become more familiar with your brand and develop trust. This is necessary to support their buying decision. Such CTAs usually offer additional information related to their search queries and details they are likely to be interested in. Examples include ‘Read more’, ‘Learn more’, ‘Product details’ and ‘Related Blog Posts’.

2. CTAs for lead generation:

In online marketing, lead generation CTAs are a necessary part of a business’s sales funnel. They are designed to match the consumers’ buying journey and are strategically placed to positively impact their buying decision. Digital marketers heavily rely on CTAs to move a cold prospect into their sales funnel and slowly push them towards a profitable conversion. With the help of lead generation CTAs, a business can create many opportunities to continue communication with a prospect. This usually involves offering free consultations, webinars and eBooks. Some of the common CTAs for lead generation are ‘Schedule a call’, ‘Download eBook’, ‘Register for Webinar’ and ‘Book a free consultation’.

3. CTAs to encourage social sharing and engagement:

One of the simplest ways to improve social sharing, engagement and brand interaction is by introducing social sharing CTAs on your website. These can be added to the footer, and also with any piece of information which you think your target audience would be interested in. These CTAs generally encourage social sharing of blogposts, images, gifs, videos and infographics. Here is an example.

Website CTAs to encourage social sharing and engagement

4. CTAs that help build customer relationship:

This type of CTA is designed to prompt website visitors to interact with your business. It’s a technique used to initiate the process of building and nurturing customer relationships. This is done by asking website users to share their feedback and suggestions on how to improve the quality of services and products provided. The users are also encouraged to ask questions and submit their queries and concerns. A simple yet effective strategy, these CTAs create an opening for interaction, which businesses can take advantage of for effective customer relationship management. Website designers add CTAs such as ‘Share your feedback’ and ‘Submit your query’ at appropriate locations on the website to encourage customer interactions.

5. CTAs for low dollar purchase:

Conversions are easier to achieve if the risks are reduced for potential customers. The idea behind low-dollar purchase CTAs is to make website visitors feel comfortable making online transactions on your website by removing risks associated with them. For example, a potential customer will be way more comfortable buying a $5 product on your website rather than a product that costs $500. By reducing financial risks, you are encouraging website visitors to become paying customers.

Learn more about what other website design features help increase conversion rate

The objective here is to let them get used to making online purchases from your website by minimizing their initial hesitance and then building trust and credibility. These CTAs can come in the form of ‘Discount coupons’, ‘Special Offers’ and special discounts for 1st time buyers. A well-designed website that creates a sense of trust and follows strict safety protocols also plays a big part in the success of low-dollar purchase CTAs.

An experienced website design and development team along with a skilled digital marketing team will work together to identify the best CTA placements and types to generate optimum results for their clients.

If you are a business in the Caribbean in need of professional assistance to improve your website performance, contact the website design team at WebFX. With the experience of working with several clients in various Caribbean countries like Trinidad, Antigua, Barbados, St. Lucia and Grenada, WebFX website team is not only outstanding at what they do, but they also understand the specific needs of businesses in the Caribbean.

The best CTA strategy is to combine appropriate CTA placements with enticing offers which provide true value to your website visitors. It must meet its objective and aim at presenting a win-win situation for your business as well as the consumers.

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29 Jan 2021

How a ‘Google My Business’ listing equips your website for new search result trends?

Google’s search results have seen many changes and upgrades since its inception. Every update is focused on making it easier for users to find the most relevant information they are seeking as quickly as possible. This has led to new search result trends that local businesses can leverage through platforms like Google My Business listings.

Search result trends to take advantage of using Google My Business:

1. First-page clicks:

A good user experience on Google’s search engine means locating the right information on the first page without the need to browse through multiple pages of the search result. Google has undergone many algorithmic updates to ensure the most relevant results are shown on its first page. The goal is to encourage first-page click behaviour among its users.

Local businesses can rank faster on SERPs using Google my business listing

Some search queries are related to a specific location or they indicate that the user is looking for a business close to their current location. For example, queries like ‘restaurants near me’ or ‘book dentist appointment’ indicate that the user wants to find a service provider close by. Google has reserved a separate section to cater to such local searches. This section only includes local results and appears on the first page before both organic and paid lists, giving local search results a much higher visibility.

By creating a listing on Google My Business, your business can find a spot on this prime location on Google SERPs. A place in Google’s local result section assures:

  • Top spot on SERPs
  • Business info (such as contact details) displayed on SERPs
  • Physical location pinned on Google Maps

With the days of keyword stuffing to rank on the first page of SERPS long gone, and SEO techniques taking months of continuous effort before a website can claim top organic placements on Google’s first page, Google My Business listing acts as a potent digital marketing strategy to lock your spot on Google’s top results faster with better visibility and higher probability of relevant visits.

2. Visually distinct search results:

Have you noticed that Google’s search result page is no longer a simple list of 10 websites? To facilitate quick access to the right information, Google’s search results have gradually developed into a visually distinct display with local business maps, lists, videos, and answer box. Google My Business listing enables a local business to become a part of this visual display through Google Maps.

Additionally, the listing also allows local businesses to add business images, reviews and ratings, business hours and phone number. These trust elements aid local businesses prove their credibility to online users and help them with their decision to choose your business over your competition.

local search results in Google

Optimizing Google My Business Listing

An optimized business listing helps foster trust for an organization among users and can help the business get higher local rankings than its competitors. Optimizing your business listing on Google My Business will help you gain authority and stay ahead of the competition in your location.  Follow the checklist below to optimize your business profile on Google for best results-

  1. Claim your listing
  2. Complete you profile by adding all the requested details for all the sections
  3. Be very thorough when adding contact details
  4. Add business products and services
  5. Regularly add business images
  6. Collect business reviews and ratings from existing customers
  7. Respond to queries/feedback
  8. Add correct primary and secondary categories
  9. Add text messaging

A combination of Google My Business optimization and local SEO can help businesses achieve sustainable rankings for multiple keywords. Learn more about the Benefits of implementing Local SEO to leverage Digital Marketing

Local businesses in the Caribbean nations of Trinidad, Antigua, Barbados, St. Lucia, Grenada, and St. Vincent and the Grenadines can easily get assistance in implementing local business methodologies by contacting the experts at WebFX. With years of experience working with clients in the Caribbean and in-depth industry insights, WebFX is equipped with the right skillset to help Caribbean businesses successfully create local authority online.

Google’s ultimate goal is to enhance users’ experience by helping them find the best information from their search results that serves their needs and requirements. Through Google My Business, businesses find a means to provide trusted information and details that will ultimately connect them with thousands of consumers online who are actively searching for their products and services on Google’s search engine.

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24 Dec 2020

5 key components your business needs to set up a digital marketing campaign

Digital marketing is an umbrella term that encompasses multiple digital activities and channels that are used to generate leads for a business. The most popular of these channels are social media, email marketing, and search engines. Many different components of a digital marketing campaign must work together to utilize these lucrative digital mediums and generate positive ROI.

Below we have listed five key components without which digital marketing campaigns would not be able to perform to their highest potential. These are the 5 basic prerequisites of a successful digital marketing campaign:

1. A business website – As the primary online location of a business, a website is required for almost all aspects of digital marketing activities and goals. From brand awareness and online reputation management to organic traffic through search engines. The role of a business website in sales and marketing through digital mediums is integral to success.

In digital marketing, a business website is necessary for both organic and paid traffic. Although the consumer mindset has learned to trust the digital space, it is still crucial for businesses to establish trust and credibility in this space. A business website is a valuable resource to achieve online credibility. It can convert incoming traffic into leads, and leads into sales.

Business website is an important resource in digital marketing

Businesses in the Caribbean can benefit from the expertise of the highly skilled website design team at Webfx to create a professional website. Learn more about what features your website will need to increase conversion rate – Five website design features to increase conversion rate

2. Active social media accounts – Social media marketing is essential for digital marketing. It’s fast, active and entertaining nature allows businesses to create a more relaxed and enjoyable personality for their business persona, making them more affable to online audiences. Step one is to decide your online persona – how do you want your target audience across various social media platforms to perceive you. Step two is to create and maintain social media profiles based on this persona. This is a place to create:

  • Customer relationships
  • Customer loyalty
  • Brand awareness
  • A better brand reputation
  • New product awareness
  • Awareness about promotional deals

Additionally, social media advertising has become a cost-effective and rewarding paid marketing strategy with Facebook and Instagram being the top paid marketing platforms.

3. A landing page – In digital marketing, a landing page is created to capture leads, either by offering a free digital product (example: an e-book), or a low-dollar purchase. The objective is to move the leads further down the sales funnel, while at the same time, build an email list that can be used for content and email marketing. The second valuable contribution of a landing page is insights and data, both necessary to refine future campaigns for better results.

Speak to the digital marketing experts at Webfx and learn about how you can use these strategies to increase online marketing benefits from your existing and upcoming campaigns.

Getting guidance from digital marketing experts to increase digital campaign efficiency

4. Digital content – Social media, blog posts, video marketing, and even paid marketing require digital content. Marketing cannot exist without content. The medium may have changed from traditional to digital, but content is still one of the deciding factors for a campaign’s success. Digital content generation is an on-going effort. Content creators need to adapt to changing trends so every piece of content created is compelling and offers true value to the target audience in the form of information or entertainment. Choose a digital marketing team which is skilled at creating content that is engaging, offers value, and represents your business as an industry authority. The main forms of digital content are:

  • Videos
  • Articles
  • Images
  • Infographics
  • E-books
  • Case Studies
  • Gifs and Memes
  • Podcasts

5. Well defined sets of target audiences – A thorough research of your target market will allow your business to understand and categorize target audiences into distinguishable sets. This is necessary for setting up micro-campaigns, each targeting a different set. Such a refined digital campaign structure is essential for reducing resource wastage and generating better results. Start with a broad segregation based on age, gender, and location, and further refine it using parameters such as education, profession and likes/dislikes.

Before starting a digital marketing campaign, have these key components in place. Every form of digital marketing supports the other, hence a holistic approach is needed in the online marketing space. Contact our expert digital marketing team to help you realize the growth potential of your business and strategize and execute a marketing plan of action that best suits your business requirements.

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08 Dec 2020

Is your website ready for Google’s Page Experience update?

Google periodically launches updates to its search algorithms. Every update aims at improving the quality of search results so users can find the most relevant and useful information on Google’s search platform. What does their latest update mean for your business’s website? Any changes to the algorithm will affect how well your website will rank on Google’s search results as compared to the thousands of other competing websites.

Whether your website rankings will climb or crash will depend on how well its design and content align with Google’s new updates and search result goals.

What is Google’s Page Experience Update?

Google has announced that starting May 2021, it will include page experience signals when generating search results. In other words, if your website pages do not meet the expected user experience standards, your rankings could suffer major damage.

Signals that will indicate a site’s user experience will include some of the parameters that are already in use as search ranking factors; such as:

  • Website page load speed
  • Website’s responsiveness to mobile devices
  • Website security protocols like HTTPS/SSL
  • Safe browsing factors
  • Intrusive interstitial factors

As per the update, these performance metrics will be further fine-tuned with focus on speed, usefulness, and operability, and will fall under what Google is referring to as Core Web Vitals.

Preparing your website for Google's Page Experience Update

How can your business website prepare for the update?

Step 1 – Evaluation

When preparing your website for Google’s Page Experience update, the first order of business is to evaluate its current state. Google recently added the ‘Core Web Vitals report’ feature in Google Search Console for this purpose.

While there are many elements that will decide the state of your website’s Core Web Vitals, the new Search Console feature will evaluate website’s health under the following main UX categories:

1. Loading speed – How quickly a website loads the entire requested page including its largest image and text? Core Web Vitals report will grade website speed health using the ‘Largest Contentful Paint’ metric.

2. Interactivity – How quickly a website responds to user interactions like page clicks and scrolls? This is measured using the ‘First Input Delay’ metric.

3. Visual stability – Does the web page display content jumps and layout shifts? The ‘Cumulative Layout Shift’ metric will quantify this data.

Step 2 – Analysis & Updates

The Core Web Vitals report will grade your website under each vital section as ‘Good’, ‘Needs Improvement’ or ‘Fail’, indicating areas of website design and development that need technical assistance to match Google’s page experience standards.

Google's Core Web Vitals report will grade your website as Good, Needs Improvement or Fail

To be completely ready for the upcoming updates, and to safeguard your existing rankings and possibly improve them, your business’s website will need the skill set and technical knowledge of a website design and development company. The website design team will analyse the evaluation report and create a list of technical changes that must be incorporated to improve your website’s Core Web Vital score.

For example – Making necessary changes on the website to protect it from intrusive interstitials penalty. This means changing anything on the website that is not allowing for easy access of the website content; such as a pop-up on a landing page that conceals the main content.

Even if your business website was recently developed, with the forthcoming updates it is quite likely that your website may still need improvements so it can not only avoid Google penalties, but also benefit from these updates.

Contact WebFX website design and development company in the Caribbean for professional assistance and technical web expertise, to help your business website get ready for the upcoming changes.

WebFX offers website solutions to businesses in various Caribbean countries including Trinidad and Tobago, Antigua, Barbados, St. Lucia, Grenada, and St. Vincent and the Grenadines.

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26 Nov 2020

3 Crucial ways your website design company supports your business

A mammoth leap in digital marketing adoption and changes in online user behaviour have led to a business’s website becoming more than just an elaborate business card; it’s an online property which represents your business in the digital landscape. Seeing that a website is a business’s first branding and marketing tool online, the role of a website design and development company becomes crucial, particularly when it comes to development and support. In this article, we provide more information on exactly what this role entails and why it matters for your business.

The primary responsibility of a website design company is to create a professional website for your business which is not only aesthetically pleasing, but also has features to improve its effectiveness, giving your business a competitive advantage. Learn more about the five characteristics of an effective website design.

The secondary responsibility of a website design company is to provide your business with ongoing support. As experts in the field, website design and development companies are familiar with current trends and technological updates in web development. Knowledge of fresh development techniques allows to recommend technical changes that can boost your site’s online performance, while keeping it functionally robust.

website design company provides businesses with ongoing support

By suggesting and implementing the latest updates, a website design company:

– Enhances website performance

– Gives your business’s website a competitive advantage

– Creates opportunities for implementing new digital marketing strategies

The three main aspects of a business’s website where it requires continuous support from its web development team include:

1. User experience – UX design or User Experience design delves deep into understanding human behaviour when interacting with a website. Keeping the focus human-centric, a website design company makes periodic improvements that amplify user experience. User experience design involves making changes to the website that are based on an understanding of user motivations, emotions, and habits, allowing the website to effectively communicate with its visitors.

2. Digital marketing compatibility – Digital marketing uses different strategies to find and attract potential customers and add them to a sales funnel. In order to use and benefit from these strategies, a business’s website must have the correct components required for their implementation.

Example 1 – A business cannot design an email marketing campaign without an email opt-in pop up on the website.

Example 2 – A business won’t be able to include tripwire technique in its marketing strategy without a landing page dedicated to tripwire marketing implementation.

A website design company supports digital marketing campaigns for businesses by adding components needed for digital marketing compatibility.

Website design company supports Digital marketing compatibility

3. Website maintenance – The goal of every business is to evolve, scale, and expand. Whether it’s introducing new products or services, launching new operation sites, sharing company events and updates, or enhancing brand message and identity.  As a business grows, these changes must reflect on its website. A website design company takes care of any periodic changes and content updates a business website needs to align itself with business expansion.

A website design company’s contribution to a business’s online performance is significant. It does not end with website creation but is a continuous partnership that consists of a series of thoughtful changes and enhancements aimed for achieving better results.

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19 Nov 2020

Copywriting tips for successful Google Ads

Google is the world’s largest search engine with billions of search queries made every day around the globe. With such a massive pool of online users seeking information, entertainment, products and services daily, being on Google’s position 1 for a niche keyword holds huge perks for businesses in terms of website traffic, sales & conversions, and overall online exposure.

Google Ads paid marketing is a faster way for businesses to grab the number one position on Google for their niche keywords. While on-going search engine optimization (SEO) is the key to long term ranking benefits, Google Ads allows quick paid visibility. Although Google Ads promises visibility, the click through rates for the ads will depend largely on how well the ad copy is written.

Let’s go through five Google Ads copywriting tips that can significantly improve your CTR:

1. Get to the point right away – Unlike Facebook and Twitter, Google users are already aware of their pain points and are actively searching for a solution online. Therefore, there is no need to waste Google’s limited ad space convincing them of their pain points. Instead, get right to the solution your business product or service will provide to help resolve their problems.

Google ads paid digital marketing solutions in the Caribbean
paid advertising solutions on Google

2. Include your keywords – When you include your keyword in your ad copy, and if your ad shows up on Google through that keyword, it is highlighted in bold. This is an easy way to make your ad stand out in a long list of search results for better CTR. It will also increase your ad relevancy which can lead to lower CPC.

3. Add a call to action – A ‘call to action’ or CTA motivates the audience to take action. By including simple CTAs like “Call Now” and “Order Today” your ad is telling them exactly what action you want them to take. It’s an effective technique to push your potential customers toward the next step in your sales funnel without using an aggressive sales pitch.

4. Add numbers & dates – Adding numbers to your ads is another simple method to help them stand out while at the same time provide users with important information such as cost or an event date. Use numbers in the form of % discount, price, and dates to break up phrases in the ad copy so it appears visually distinct and attracts more traffic to your website.

5. Keep the focus on benefits – The focus of the ad copy should be on the benefits your products or services offer. Let the users know how your product/service solves the problem that brought them online to look for a solution. Focus on the emotional outcome of your products and services. How can they ultimately make the users’ lives better?

improve paid digital marketing CTR

All digital marketing solutions need the right targeting and messaging to reach marketing goals. The efficacy of Google Ads campaigns also depends on thorough research of the target audience and niche keywords; combined with a well-crafted message that will connect with the target audience. Therefore, developing the craft of copywriting is crucial to the success of all digital marketing campaigns including Google Ads. If you are a business in the Caribbean interested in running digital advertising campaigns, get in touch with the experts at WebFX for digital marketing and advertising solutions.

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13 Oct 2020

Benefits of implementing Local SEO to leverage Digital Marketing

Google’s algorithm has gone through many stages of evolution in an attempt to upgrade user experience. One of these upgrades focused on being able to generate location specific results for users’ search queries. This turned out to be a game changer for businesses as well as consumers online. Location filter tremendously improved the quality of search results, while at the same time provided businesses with local SEO methodologies to implement location specific targeting.

Local SEO is required to increase search engine rankings in the geographic region you want to target. If your business is selling smartphones in Trinidad, your digital marketing goal would be to reach potential customers looking for smartphones in the region ‘Trinidad’. Your website will not benefit by reaching consumers looking for smartphones in Bahamas. Focusing your marketing efforts around your location not only improves search rankings, but also boosts sales by bringing in relevant traffic to the business website.

Let’s look at some of the benefits of adding local SEO to digital marketing strategies.

using Local SEO to increase search engine rankings in the targeted location

1. Narrowed geographic competition – When marketing focus narrows down geographic reach from global to local, it also pulls the business out of a highly competitive global scale to a smaller local scale. So, instead of competing with thousands of businesses across the globe online, your marketing resources will shift the focus on getting ahead of fewer local companies in your niche. This is a relatively easier task to accomplish by applying local SEO strategies like local listings, local keyword targeting, and creating and optimizing Google My Business account.

2. Increased visibility to geo-targeted audience – Google shows different results to viewers from different locations. By narrowing geographic competition, businesses can achieve better placements in Search Engine Result Page (SERP) for its targeted region. As the SERP rankings improve, more and more people in your region are able to find your business online through search engines. This increase in visibility to geo-targeted audience connects your business website to relevant traffic which ultimately increases online sales and conversions.

3. Leverage physical address and contact info to gain trust – Google performs searches through multiple local listing sites to cross-reference a business’s NAP details. NAP stands for Name, Address, and Phone number. Having your NAP details consistent across all local listing platforms lets Google know that your business is legit and hence can be trusted. Additionally, consumers in your region of focus will find it easier to trust your business if they can access details of your physical address with working phone number.

Using local SEO to gain online authority

4. Target buyer intention keywords – All search queries fall under a particular stage in the consumer buying cycle. While some keywords are searched for research purpose, others are searched with a buying intention. Local SEO helps business websites rank for buyer intent keywords that generate sales. For instance, someone searching for ‘Prescription Contact Lenses in Trinidad’ has a much higher buying intent as compared to someone looking for ‘Prescription Contact lenses’. Learn more about targeting the right keywords for your business.

5. Increase click through rate – Combining all the points above shows the potential local SEO has to put a business website in front of the right people. This together with geo-specific meta description and title tags will significantly increase website click through rate and bring in filtered and relevant traffic to the business website.

If you business in the Caribbean needs professional assistance with local SEO and digital marketing solutions, contact our experts at WebFX.

Local SEO when implemented effectively can create a profitable source of local and organic business through search engines. It is an excellent technique to set up and strengthen a legit business profile online that is trusted by both search engines and target audience.

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06 Oct 2020

Online Advertising platforms other than Facebook & Google

Facebook and Google dominate the online advertising landscape. They are the most popular forms of advertising preferred by businesses across all niches. Easy setup, measurable performance tracking and instant results add to their popularity, making them the most trusted paid marketing platforms by businesses as well as digital marketing professionals.

However, for businesses interested in exploring paid marketing options beyond Facebook and Google Ads, here are three more advertising platforms you can consider.

Three online advertising options other than Facebook & Google Ads

1. LinkedIn – Although LinkedIn does not have a massive audience pool when compared with Facebook and Google, it’s a lucrative place to generate high quality B2B leads. LinkedIn is a space where professionals hangout. Therefore, your Ads on LinkedIn are more likely get the right set of professional audience and prospects with the right professional mindset. Being a business specific platform, LinkedIn Ads do not run the risk of appearing intrusive with the target audience, as is sometimes the case with Facebook Ads. LinkedIn Ads are a powerful marketing tool for B2B companies, B2C companies, universities, and even non-profits.

choosing LinkedIn Ads for digital marketing

2. Twitter Ads – When it comes to targeting options, Twitter is quite similar to Facebook. However, it does have some additional features which digital marketers find hard to ignore. One of the biggest benefits of running a Twitter ad is the ‘Pay Per Performance’ feature. This means, you will have to pay only when your ad’s objective is met. For example, if your ad objective is website visit, you will pay only when a website visit takes place through the ad. Twitter will not bill you for impressions or any other form of user engagement. The nature of content posted on Twitter makes it an excellent place to run ads to cold audience.

3. Dedicated Email Drops – This form of digital advertising involves partnering with a publisher who has a huge loyal following of email subscribers in your industry niche. The publisher will then email-blast ads on your behalf. This is a quick way of reaching a large set of audience using your publishing partner’s borrowed authority. Dedicated email drops, also known as dedicated e-blast make for a great adverting option for niches that are not allowed to publish ads on Facebook and Google. For example, surveillance equipment cannot be promoted on Facebook’s advertising platform. In such scenario, alternative advertising methods like dedicated email drops provide advertisers a way to reach digital audience.

choosing Dedicated Email Drops for digital advertising

Exploring new marketing channels and avenues that have the potential to expand business reach and boost sales must be an on-going aspect of digital marketing strategies. Such a practice will allow businesses to search, discover, and master new opportunities across multiple digital platforms.

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23 Sep 2020

Four simple steps to begin Social Media for your Business

Social media marketing requires planned, well-thought-out series of actions that go hand in hand with both online and offline marketing efforts. The content created for social media marketing will decide its popularity as well as success. With the existence of multiple social media platforms each with their own set of features, and the increasing pressure to outperform your competitors, businesses often feel overwhelmed and are unsure of where to get started.

If you are new to social media marketing, or if your social media efforts are scattered and lack focus, use the following steps to gain insight into what you need to do and how you can structure a productive social media plan moving forward.

1. Define your goals:

The primary focus of social media will be on building an online presence for your business. Social media uses posts to interact with target audience. For every post plan, you need to first define your goal. Is it to increase likes & shares? Is it to increase website traffic? Do you want audience participation? Defining your goal will help you define your post’s framework.

For example, if you are interested in audience participation through social media, your post will take the shape of an online poll or contest.

defining business's Social media goals

Social media management will also include social media listening, and responding to audience feedback, queries and comments, with the intention of strengthening your online reputation as well as customer relationship.

2. Define your target audience:

The content for your social media posts is designed to attract and engage your target audience. This will be impossible to do if you do not know your target audience. Some businesses have multiple sets of target audience for multiple product types. Knowing who these people are is crucial to the success of your social media activities.

What age group(s) do they fall under, what are theirs interests, theirs likes & dislikes, the problems they come across, and the things they relate to. Research and find answers to these and similar questions about your target market. Researching your target audience and efficiently categorizing them will help you create content which is specifically designed to get their attention.

3. Choose the right social media platforms:

It’s not necessary to be on all social media platforms. At least not when you are just getting started. Once you have successfully completed step 2 above and have a clear understanding of your target audience, find out where they hang out. Choose 2 or 3 platforms and just focus on them.

4. Test, track, and test again. Don’t give up!

Don’t expect 100s of likes and shares from day one. Just like any other form of marketing, social media too requires continuous effort. Create a weekly/monthly content calendar to plan your posts in advance. Closely track and analyse results so you can re-structure your strategies to keep getting better along the way.

Social media for creating brand identity and business reputation

Social media is a valuable tool when it comes to creating a brand identity and reputation for your business online. Remember to stay consistent with your posts. Identify which posts create maximum engagement and see if you can create similar content to increase engagement. Discard or tweak the ones that are not performing. Boost posts which are performing well to expand reach and increase followers. Continue testing what works and what needs to change.

If you are a business struggling with social media marketing, or require professional assistance with advanced social media strategies, contact the experts at WebFX digital solutions company.

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