Shweta Rai

5 Best Practices for Mobile Application Design in 2022

5 Best Practices for Mobile Application Design in 2022

According to similar web, the top free apps being used in Trinidad and Tobago include HA Tunnel Plus, TikTok, EF Tunnel, WhatsApp and The Baby in Yellow1. This list contains 2 VPN applications, a messenger, a social media application and a popular game. A good indication of the wide appetite for mobile applications in the …

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4 Social Media Marketing Tools You Should Use in 2022

4 Social Media Marketing Tools You Should Use in 2022

As of March 2022, Facebook is still the largest social network in Trinidad and Tobago with 75% market share, followed by Instagram at 7.5% and Pinterest at 7.1%1. According to NapoleonCat that tracks this information, Facebook had 1 155 500 users in Trinidad and Tobago as of March 20222. Social media marketing continues to have …

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3 Types of Website Designs that you should know

3 Types of Website Designs that you should know

There are over 1.18 billion websites online around the world1. It’s safe to say that there is a lot of content and information available for visitors to browse. Depending on what they are looking for, users have their preferred online destination. Despite 1.18 billion options, most people visit YouTube to consume video content. The fact …

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Digital Marketing and Search updates you should know in 2022

Digital Marketing and Search updates you should know in 2022

Digital marketing continues to be an important channel for businesses to market their products and services as the world moves into a post pandemic era. In order for digital marketing companies in Trinidad to deliver the best results, they need to stay up to date with the latest developments in digital marketing and particularly with …

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Google’s new plan to replace Cookies and how it affects Digital Marketing

Google’s new plan to replace Cookies and how it affects Digital Marketing

Google and other big-tech companies have been under intense scrutiny over the collection of customer data and privacy. France’s CNIL data protection authority had imposed a fine of 100 million euros on Google for breaches of their cookie policy. Google appealed the decision but the fine was upheld by the country’s supreme administrative court, the …

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Understanding CX customer experience and its relationship with website design

Understanding CX (customer experience) and its relationship with website design

The term UX (user experience) has become quite ubiquitous but those paying attention to design philosophy will have come across a new term CX (customer experience) that has become crucial to the design process for all types of products, services, marketing messages and even website development and design. Changes in consumer’s buying behavior due to …

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Digital Marketing Trends you need to know for 2022

Digital Marketing Trends you need to know for 2022

Digital marketing is a dynamic field that is constantly changing. There are three key areas of digital marketing: Search Engine Optimization (SEO), Social Media Marketing and Paid Ads. For SEO, most marketers will focus on ranking well on Google which is the dominant search engine around the world with notable exceptions like in China. In …

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