29 Jan 2021

How a ‘Google My Business’ listing equips your website for new search result trends?

Google’s search results have seen many changes and upgrades since its inception. Every update is focused on making it easier for users to find the most relevant information they are seeking as quickly as possible. This has led to new search result trends that local businesses can leverage through platforms like Google My Business listings.

Search result trends to take advantage of using Google My Business:

1. First-page clicks:

A good user experience on Google’s search engine means locating the right information on the first page without the need to browse through multiple pages of the search result. Google has undergone many algorithmic updates to ensure the most relevant results are shown on its first page. The goal is to encourage first-page click behaviour among its users.

Local businesses can rank faster on SERPs using Google my business listing

Some search queries are related to a specific location or they indicate that the user is looking for a business close to their current location. For example, queries like ‘restaurants near me’ or ‘book dentist appointment’ indicate that the user wants to find a service provider close by. Google has reserved a separate section to cater to such local searches. This section only includes local results and appears on the first page before both organic and paid lists, giving local search results a much higher visibility.

By creating a listing on Google My Business, your business can find a spot on this prime location on Google SERPs. A place in Google’s local result section assures:

  • Top spot on SERPs
  • Business info (such as contact details) displayed on SERPs
  • Physical location pinned on Google Maps

With the days of keyword stuffing to rank on the first page of SERPS long gone, and SEO techniques taking months of continuous effort before a website can claim top organic placements on Google’s first page, Google My Business listing acts as a potent digital marketing strategy to lock your spot on Google’s top results faster with better visibility and higher probability of relevant visits.

2. Visually distinct search results:

Have you noticed that Google’s search result page is no longer a simple list of 10 websites? To facilitate quick access to the right information, Google’s search results have gradually developed into a visually distinct display with local business maps, lists, videos, and answer box. Google My Business listing enables a local business to become a part of this visual display through Google Maps.

Additionally, the listing also allows local businesses to add business images, reviews and ratings, business hours and phone number. These trust elements aid local businesses prove their credibility to online users and help them with their decision to choose your business over your competition.

local search results in Google

Optimizing Google My Business Listing

An optimized business listing helps foster trust for an organization among users and can help the business get higher local rankings than its competitors. Optimizing your business listing on Google My Business will help you gain authority and stay ahead of the competition in your location.  Follow the checklist below to optimize your business profile on Google for best results-

  1. Claim your listing
  2. Complete you profile by adding all the requested details for all the sections
  3. Be very thorough when adding contact details
  4. Add business products and services
  5. Regularly add business images
  6. Collect business reviews and ratings from existing customers
  7. Respond to queries/feedback
  8. Add correct primary and secondary categories
  9. Add text messaging

A combination of Google My Business optimization and local SEO can help businesses achieve sustainable rankings for multiple keywords. Learn more about the Benefits of implementing Local SEO to leverage Digital Marketing

Local businesses in the Caribbean nations of Trinidad, Antigua, Barbados, St. Lucia, Grenada, and St. Vincent and the Grenadines can easily get assistance in implementing local business methodologies by contacting the experts at WebFX. With years of experience working with clients in the Caribbean and in-depth industry insights, WebFX is equipped with the right skillset to help Caribbean businesses successfully create local authority online.

Google’s ultimate goal is to enhance users’ experience by helping them find the best information from their search results that serves their needs and requirements. Through Google My Business, businesses find a means to provide trusted information and details that will ultimately connect them with thousands of consumers online who are actively searching for their products and services on Google’s search engine.

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13 Oct 2020

Benefits of implementing Local SEO to leverage Digital Marketing

Google’s algorithm has gone through many stages of evolution in an attempt to upgrade user experience. One of these upgrades focused on being able to generate location specific results for users’ search queries. This turned out to be a game changer for businesses as well as consumers online. Location filter tremendously improved the quality of search results, while at the same time provided businesses with local SEO methodologies to implement location specific targeting.

Local SEO is required to increase search engine rankings in the geographic region you want to target. If your business is selling smartphones in Trinidad, your digital marketing goal would be to reach potential customers looking for smartphones in the region ‘Trinidad’. Your website will not benefit by reaching consumers looking for smartphones in Bahamas. Focusing your marketing efforts around your location not only improves search rankings, but also boosts sales by bringing in relevant traffic to the business website.

Let’s look at some of the benefits of adding local SEO to digital marketing strategies.

using Local SEO to increase search engine rankings in the targeted location

1. Narrowed geographic competition – When marketing focus narrows down geographic reach from global to local, it also pulls the business out of a highly competitive global scale to a smaller local scale. So, instead of competing with thousands of businesses across the globe online, your marketing resources will shift the focus on getting ahead of fewer local companies in your niche. This is a relatively easier task to accomplish by applying local SEO strategies like local listings, local keyword targeting, and creating and optimizing Google My Business account.

2. Increased visibility to geo-targeted audience – Google shows different results to viewers from different locations. By narrowing geographic competition, businesses can achieve better placements in Search Engine Result Page (SERP) for its targeted region. As the SERP rankings improve, more and more people in your region are able to find your business online through search engines. This increase in visibility to geo-targeted audience connects your business website to relevant traffic which ultimately increases online sales and conversions.

3. Leverage physical address and contact info to gain trust – Google performs searches through multiple local listing sites to cross-reference a business’s NAP details. NAP stands for Name, Address, and Phone number. Having your NAP details consistent across all local listing platforms lets Google know that your business is legit and hence can be trusted. Additionally, consumers in your region of focus will find it easier to trust your business if they can access details of your physical address with working phone number.

Using local SEO to gain online authority

4. Target buyer intention keywords – All search queries fall under a particular stage in the consumer buying cycle. While some keywords are searched for research purpose, others are searched with a buying intention. Local SEO helps business websites rank for buyer intent keywords that generate sales. For instance, someone searching for ‘Prescription Contact Lenses in Trinidad’ has a much higher buying intent as compared to someone looking for ‘Prescription Contact lenses’. Learn more about targeting the right keywords for your business.

5. Increase click through rate – Combining all the points above shows the potential local SEO has to put a business website in front of the right people. This together with geo-specific meta description and title tags will significantly increase website click through rate and bring in filtered and relevant traffic to the business website.

If you business in the Caribbean needs professional assistance with local SEO and digital marketing solutions, contact our experts at WebFX.

Local SEO when implemented effectively can create a profitable source of local and organic business through search engines. It is an excellent technique to set up and strengthen a legit business profile online that is trusted by both search engines and target audience.

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