Local SEO

How Google My Business listing prepares your website for new search result trends

How a ‘Google My Business’ listing equips your website for new search result trends?

Google’s search results have seen many changes and upgrades since its inception. Every update is focused on making it easier for users to find the most relevant information they are seeking as quickly as possible. This has led to new search result trends that local businesses can leverage through platforms like Google My Business listings. […]

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Benefits of implementing Local SEO in Digital Marketing strategies

Benefits of implementing Local SEO to leverage Digital Marketing

Google’s algorithm has gone through many stages of evolution in an attempt to upgrade user experience. One of these upgrades focused on being able to generate location specific results for users’ search queries. This turned out to be a game changer for businesses as well as consumers online. Location filter tremendously improved the quality of

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