Google periodically launches updates to its search algorithms. Every update aims at improving the quality of search results so users can find the most relevant and useful information on Google’s search platform. What does their latest update mean for your business’s website? Any changes to the algorithm will affect how well your website will rank […]
Is your website ready for Google’s Page Experience update? Read More »
A mammoth leap in digital marketing adoption and changes in online user behaviour have led to a business’s website becoming more than just an elaborate business card; it’s an online property which represents your business in the digital landscape. Seeing that a website is a business’s first branding and marketing tool online, the role of
3 Crucial ways your website design company supports your business Read More »
Google is the world’s largest search engine with billions of search queries made every day around the globe. With such a massive pool of online users seeking information, entertainment, products and services daily, being on Google’s position 1 for a niche keyword holds huge perks for businesses in terms of website traffic, sales & conversions,
Copywriting tips for successful Google Ads Read More »
Google’s algorithm has gone through many stages of evolution in an attempt to upgrade user experience. One of these upgrades focused on being able to generate location specific results for users’ search queries. This turned out to be a game changer for businesses as well as consumers online. Location filter tremendously improved the quality of
Benefits of implementing Local SEO to leverage Digital Marketing Read More »
Facebook and Google dominate the online advertising landscape. They are the most popular forms of advertising preferred by businesses across all niches. Easy setup, measurable performance tracking and instant results add to their popularity, making them the most trusted paid marketing platforms by businesses as well as digital marketing professionals. However, for businesses interested in
Online Advertising platforms other than Facebook & Google Read More »
Social media marketing requires planned, well-thought-out series of actions that go hand in hand with both online and offline marketing efforts. The content created for social media marketing will decide its popularity as well as success. With the existence of multiple social media platforms each with their own set of features, and the increasing pressure
Four simple steps to begin Social Media for your Business Read More »
Successful marketing depends on high quality content. Digital marketing uses a wide array of digital content types to create and execute potent sales and marketing strategies across various platforms. With a variety of content options at our disposal, digital marketing experts can choose the most suitable one based on a business’s online personality, and the
Top content types for Digital Marketing Read More »
Website conversion rate indicates your website’s performance. Setting up a website that attracts targeted audience is the first step toward generating organic business leads through search engines like Google and Bing. The next crucial step is to ensure your website maintains a good conversion rate. A conversion takes place when a website visitor takes a
Five website design features to increase conversion rate Read More »
Facebook has emerged as one of the most lucrative paid ad platforms in the digital space. With 2.6 billion monthly active users belonging to an array of demographics, Facebook is sure to have an audience for any business niche. Facebook ad campaigns come with many benefits which include the following. Cost effective Laser-targeted campaigns Comprehensive
Paid Digital Marketing – simplifying Facebook Ads Read More »
New businesses have to be careful with their resources and must use them wisely. They need innovative sales and marketing methods that can work effectively under budget constraints. One such innovative route includes implementation of mobile application strategies. Mobile applications have many powerful benefits for businesses. Find out more about the advantages of using mobile
Mobile App Strategies to grow a new Business Read More »
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