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Shweta Rai

Four ways to boost your business branding with digital marketing

Four ways to boost your business branding with digital marketing

Leave a Comment / Blog, Business branding online, Content marketing, Digital marketing, Influencer marketing, Social media for business branding /

A strong brand gives a business an ethical and trustworthy reputation in its niche industry. A significant portion of digital marketing focuses on establishing trust with the target market. Strong branding cements a company’s reputation and encourages consumers to interact with the business. A strong brand presence has a crucial role to play in helping […]

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Why to choose social media for online advertising

Top 4 reasons to choose social media for online advertising

Leave a Comment / Blog, Digital marketing, Paid Digital Advertising, Social media for online advertising /

Social media has become a digital marketing staple. Whether its organic or paid marketing promotions, digital marketers depend on various social media platforms to design and execute campaigns online. Businesses that are getting started with paid digital marketing will have a lot of options to choose from. Increasing digitization and internet penetration has led to

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Five types of CTAs your business’s website must have for higher conversions

Five types of CTAs your business’s website must have for higher conversions

Leave a Comment / Blog, CTAs for business website, Digital marketing, digital marketing Professional, Website design development /

A CTA or ‘Call to Action’ is a website element that prompts visitors to take a certain action. The most common forms of CTAs are ‘Read More’, ‘Contact Us’ and ‘Buy Now’. Here are some more examples. A CTA is an effective technique of ushering website visitors towards the next step you want them to

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How Google My Business listing prepares your website for new search result trends

How a ‘Google My Business’ listing equips your website for new search result trends?

Leave a Comment / Blog, Digital marketing, Google my business benefits, Local SEO /

Google’s search results have seen many changes and upgrades since its inception. Every update is focused on making it easier for users to find the most relevant information they are seeking as quickly as possible. This has led to new search result trends that local businesses can leverage through platforms like Google My Business listings.

How a ‘Google My Business’ listing equips your website for new search result trends? Read More »

key components required to set up a digital marketing campaign

5 key components your business needs to set up a digital marketing campaign

Leave a Comment / Blog, Digital marketing /

Digital marketing is an umbrella term that encompasses multiple digital activities and channels that are used to generate leads for a business. The most popular of these channels are social media, email marketing, and search engines. Many different components of a digital marketing campaign must work together to utilize these lucrative digital mediums and generate

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Is your website ready for Google's Page Experience update

Is your website ready for Google’s Page Experience update?

Leave a Comment / Blog, Google's Page Experience update, Website design development /

Google periodically launches updates to its search algorithms. Every update aims at improving the quality of search results so users can find the most relevant and useful information on Google’s search platform. What does their latest update mean for your business’s website? Any changes to the algorithm will affect how well your website will rank

Is your website ready for Google’s Page Experience update? Read More »

3 Crucial ways your website design company supports your business

3 Crucial ways your website design company supports your business

Leave a Comment / Blog, Role of website design company, Website design company /

A mammoth leap in digital marketing adoption and changes in online user behaviour have led to a business’s website becoming more than just an elaborate business card; it’s an online property which represents your business in the digital landscape. Seeing that a website is a business’s first branding and marketing tool online, the role of

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Copywriting For Google Ads and Digital Advertising Solutions

Copywriting tips for successful Google Ads

Leave a Comment / Blog, Digital marketing, Google Adwords, Paid Digital Advertising /

Google is the world’s largest search engine with billions of search queries made every day around the globe. With such a massive pool of online users seeking information, entertainment, products and services daily, being on Google’s position 1 for a niche keyword holds huge perks for businesses in terms of website traffic, sales & conversions,

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Benefits of implementing Local SEO in Digital Marketing strategies

Benefits of implementing Local SEO to leverage Digital Marketing

Leave a Comment / Blog, Digital marketing, Local SEO /

Google’s algorithm has gone through many stages of evolution in an attempt to upgrade user experience. One of these upgrades focused on being able to generate location specific results for users’ search queries. This turned out to be a game changer for businesses as well as consumers online. Location filter tremendously improved the quality of

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Online Advertising platforms

Online Advertising platforms other than Facebook & Google

Leave a Comment / Blog, Digital marketing /

Facebook and Google dominate the online advertising landscape. They are the most popular forms of advertising preferred by businesses across all niches. Easy setup, measurable performance tracking and instant results add to their popularity, making them the most trusted paid marketing platforms by businesses as well as digital marketing professionals. However, for businesses interested in

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