Shweta Rai, Author at Webfx

Interesting content creation ideas for Social Media Marketing

Leave a Comment / Blog, Digital marketing, Social Media for Businesses / Shweta Rai

Digital content creation is the process of developing and sharing valuable and engaging material across various digital platforms such as social media, to attract and connect with the target audience. In the realm of social media marketing, content creation plays a vital role in building brand awareness, engaging users and driving business growth. The number […]

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How to create engaging Social Media posts

Leave a Comment / Blog, Social Media for Businesses / Shweta Rai

In today’s digital age, social media has become an integral part of our lives, shaping the way we connect, communicate, and consume information. It has transformed into a dynamic platform where businesses, influencers, and individuals strive to captivate audiences, cultivate communities, and drive meaningful interactions. In Trinidad and Tobago, Facebook is the most popular social

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Unlocking online success: Key Principles for Business Website Design in Trinidad

What is Social Media Commerce & why you should care?

Leave a Comment / Blog, Social Media for Businesses / Shweta Rai

Instagram is a popular platform for B2C social commerce while Facebook is a popular choice for small B2B sales. If you have a business and want to ensure that you are leveraging all available online channels to generate revenue, then you should look more closely at social media commerce. Globally, social media commerce generated around

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What is Emotional Branding and how your business can benefit from it

Leave a Comment / Blog, Brand Development / Shweta Rai

According to a study by the Harvard Business Review, emotionally engaged customers are at least three times more likely to recommend a product or service and to repurchase it themselves1. According to Forrester’s brand energy framework that was introduced in 2017, about 50% of a brand’s ‘energy’ comes from ‘emotions’2. We have always known that

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3 Reasons Mobile App Development is more relevant than ever

Leave a Comment / Blog, mobile app / Shweta Rai

With one of the highest per capita incomes in the Caribbean and Latin American countries1, the twin states of Trinidad and Tobago are well placed with a secure democratic political environment and competitive business and trade solutions. It’s a budding haven for new businesses and fintech services. However, if you’re a company or business trying

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Website Design Trends for 2023 in Trinidad & Tobago

Leave a Comment / Blog, website design Trinidad / Shweta Rai

The state of internet usage in Trinidad & Tobago Data collected by the world bank shows that 70% of Trinidad and Tobago’s population uses the internet1. That’s over a million internet users in Trinidad and Tobago. Social media platforms are the most popular websites, with Facebook being the most visited website in the country.

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3 tools for creating better social media content

Leave a Comment / Blog, Digital Content, Digital marketing / Shweta Rai

SEMRush conducted a survey with 1500 businesses about their content marketing strategy in 20211, the survey revealed some interesting insights: 46% of businesses that had a successful content strategy had increased their budget for paid content promotion 42% of businesses mentioned that they are taking their first steps in content marketing We can infer two

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The evolution of video content & marketing in 2022

Leave a Comment / Blog, Digital marketing, Video Marketing / Shweta Rai

Video marketing has evolved. The availability of robust and affordable video editing tools, significant improvement in smartphone camera technology and the explosive popularity of new platforms like TikTok and Instagram reels has changed the way people consume video content. At the same time, the popularity and demand for long form content i.e longer than 20

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3 Types of Brand Strategies you should know

Leave a Comment / Blog, Brand Development / Shweta Rai

Trinidad and Tobago has a GDP per capita income of approximately $15,0001. There is a lot of opportunity on the island nation for businesses to grow. Consumers in Trinidad and Tobago, like anywhere else in the world, are more likely to buy from brands they trust and find interesting. This is why a good branding

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Shweta Rai