Digital marketing continues to be an important channel for businesses to market their products and services as the world moves into a post pandemic era. In order for digital marketing companies in Trinidad to deliver the best results, they need to stay up to date with the latest developments in digital marketing and particularly with […]
Digital Marketing and Search updates you should know in 2022 Read More »
What makes a good website? There are a lot of different factors that contribute to how effective a website is and the type of user experience it delivers. Some important factors are the website’s content, design elements, functionality, and the website layout to name a few. In this article we will look more closely at
How to create an effective layout for your website? Read More »
Mobile apps are expected to generate revenue over $935 billion by the year 2023. On average, smartphone users utilize 30 apps in a month1. Smartphone penetration globally increased from 49% in 2016 to over 78% in 20202. The future is mobile. If you have a business in Trinidad and are looking for a way to
4 Mobile App Design Best Practices for 2022 Read More »
Google and other big-tech companies have been under intense scrutiny over the collection of customer data and privacy. France’s CNIL data protection authority had imposed a fine of 100 million euros on Google for breaches of their cookie policy. Google appealed the decision but the fine was upheld by the country’s supreme administrative court, the
Google’s new plan to replace Cookies and how it affects Digital Marketing Read More »
The term UX (user experience) has become quite ubiquitous but those paying attention to design philosophy will have come across a new term CX (customer experience) that has become crucial to the design process for all types of products, services, marketing messages and even website development and design. Changes in consumer’s buying behavior due to
Understanding CX (customer experience) and its relationship with website design Read More »
Digital marketing is a dynamic field that is constantly changing. There are three key areas of digital marketing: Search Engine Optimization (SEO), Social Media Marketing and Paid Ads. For SEO, most marketers will focus on ranking well on Google which is the dominant search engine around the world with notable exceptions like in China. In
Digital Marketing Trends you need to know for 2022 Read More »
The technologies used for website design and development have changed significantly over the past ten years. This goes hand in hand with the fact that the way people view websites has also changed. 10 years ago, the default approach to website design was desktop first. Today, mobile-first has become the industry standard. In June of
How to approach designing a website? Read More »
Gartner estimates that by 2024, low-code/no-code application development will be responsible for more than 65% of application development activity1. As technologies improve, the need for mobile app development agencies in Trinidad to have wide expertise in various languages and technologies has reduced. Today, low-code or no-code tools have made application development more accessible, reliable and
Everything you need to know about no-code mobile app development Read More »
According to research by HubSpot, Email marketing generates $42 for every $1 that is spent. This is a significant return on investment of 4200%1. In 2020, around 306 billion emails were sent and received each day worldwide. This number is expected to increase to 376 billion by 20252. It is clear that even in 2021,
5 Email Marketing metrics you should track for higher ROI Read More »
Google Search has evolved considerably over the years. Today it is a powerful tool that has become so ubiquitous in our day to day lives that the company name has become a verb, ‘Google it’. Digital marketing strategists in Trinidad need to have a clear understanding of how Google search and its algorithms work. Understanding
MUM Knows Best – Everything you need to know about Google’s new update Read More »
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