Google Search has evolved considerably over the years. Today it is a powerful tool that has become so ubiquitous in our day to day lives that the company name has become a verb, ‘Google it’. Digital marketing strategists in Trinidad need to have a clear understanding of how Google search and its algorithms work. Understanding […]

According to a report by Hubspot based on information from 7000 businesses, increasing the number of landing pages on a website from 10 to 15 can lead to a 55% increase in conversions [1]. When it comes to landing pages, the general consensus seems to be the more the better. But the true test of […]