Mobile app design matters. The user experience (UX) of a mobile application is just as important to its success as its functionality and content. Every $1 invested in UX leads to a return of $100, that’s an ROI of 9,900% [1]. In Trinidad and Tobago, 46% of web traffic in June 2021 came from mobile […]
Metrics. Love them or hate them, they are intrinsic to digital advertising. Choosing the right one however could mean the difference between an inflated flop or genuine growth for your brand. Proving the success of your latest campaign or activation is a big part of any marketers job. Brand affinity and top of mind awareness […]
Digital marketing has become ubiquitous in our everyday lives. It’s a key tool in the arsenal of any savvy marketer, allowing them to develop timely and relevant content for their target market. The ability to track performance in real time and switch gears to optimise performance are invaluable, but don’t be fooled. All digital strategies […]
In this post we are sharing the latest updates in digital marketing and online advertising so businesses in the Caribbean can plan and strategize their marketing activities to benefit from the changing trends. Find out what’s new in Digital Marketing with WebFX Digital Marketing News segment for August 2021. 1. Google explains its search results […]
