23 Sep 2020

Four simple steps to begin Social Media for your Business

Social media marketing requires planned, well-thought-out series of actions that go hand in hand with both online and offline marketing efforts. The content created for social media marketing will decide its popularity as well as success. With the existence of multiple social media platforms each with their own set of features, and the increasing pressure to outperform your competitors, businesses often feel overwhelmed and are unsure of where to get started.

If you are new to social media marketing, or if your social media efforts are scattered and lack focus, use the following steps to gain insight into what you need to do and how you can structure a productive social media plan moving forward.

1. Define your goals:

The primary focus of social media will be on building an online presence for your business. Social media uses posts to interact with target audience. For every post plan, you need to first define your goal. Is it to increase likes & shares? Is it to increase website traffic? Do you want audience participation? Defining your goal will help you define your post’s framework.

For example, if you are interested in audience participation through social media, your post will take the shape of an online poll or contest.

defining business's Social media goals

Social media management will also include social media listening, and responding to audience feedback, queries and comments, with the intention of strengthening your online reputation as well as customer relationship.

2. Define your target audience:

The content for your social media posts is designed to attract and engage your target audience. This will be impossible to do if you do not know your target audience. Some businesses have multiple sets of target audience for multiple product types. Knowing who these people are is crucial to the success of your social media activities.

What age group(s) do they fall under, what are theirs interests, theirs likes & dislikes, the problems they come across, and the things they relate to. Research and find answers to these and similar questions about your target market. Researching your target audience and efficiently categorizing them will help you create content which is specifically designed to get their attention.

3. Choose the right social media platforms:

It’s not necessary to be on all social media platforms. At least not when you are just getting started. Once you have successfully completed step 2 above and have a clear understanding of your target audience, find out where they hang out. Choose 2 or 3 platforms and just focus on them.

4. Test, track, and test again. Don’t give up!

Don’t expect 100s of likes and shares from day one. Just like any other form of marketing, social media too requires continuous effort. Create a weekly/monthly content calendar to plan your posts in advance. Closely track and analyse results so you can re-structure your strategies to keep getting better along the way.

Social media for creating brand identity and business reputation

Social media is a valuable tool when it comes to creating a brand identity and reputation for your business online. Remember to stay consistent with your posts. Identify which posts create maximum engagement and see if you can create similar content to increase engagement. Discard or tweak the ones that are not performing. Boost posts which are performing well to expand reach and increase followers. Continue testing what works and what needs to change.

If you are a business struggling with social media marketing, or require professional assistance with advanced social media strategies, contact the experts at WebFX digital solutions company.

Share this
01 Sep 2020

Top content types for Digital Marketing

Successful marketing depends on high quality content. Digital marketing uses a wide array of digital content types to create and execute potent sales and marketing strategies across various platforms. With a variety of content options at our disposal, digital marketing experts can choose the most suitable one based on a business’s online personality, and the structure of a marketing campaign.

Let’s take a look at top digital content types for high performance digital marketing solutions.

1. Blogs – Blogging has many benefits. Its flexibility allows digital marketers to use it in various marketing campaign categories, making blogs one of the most popular digital content type.

Blogging is implemented in online marketing strategies to:

  • Improve SEO rankings
  • Establish a brand as an industry expert
  • Generate organic traffic to business website
  • Increase newsletter signups for email marketing campaigns
  • Social media post content
  • Enhance internal linking

2. Checklists – A Checklist is an easy-to-consume digital content organized as a list. The list created aims at providing high value to the users and are usually in the form of step-by-step actions that help achieve a desired outcome. Another popular use of a checklist is providing cheat sheets to users so they can find shortcuts to achieving more with less effort. Checklists are user-friendly, engaging, and offer real value to users. They can be shared as social media posts, opt-in offers, and as blog post content.

checklist digital content for digital marketing

3. Memes & Gifs – Memes and Gifs are best suited for digital marketing campaigns that intend to keep the campaign message light and fun. They can also be placed within a blog post or email marketing message to break the monotony, and keep the content engaging and attractive. They are the most shared content types on the internet.

Memes and gifs can help businesses:

  • Bring user’s attention to a topic
  • Show the fun side of the brand
  • Increase user activity on social media

You can either create your own memes and gifs or pick an existing popular piece that best fits your objective, campaign message, and topic of focus.

4. Infographics – An Infographic (or information graphic) is a visual content type that offers valuable information using attractive graphics. It is used to provide data using images, charts and minimal text. This type of digital content is an effective and creative way of educating your target audience. Infographics can convert any complex information into their simpler, bite size visual representations, that are easy-to-consume and memorize.

The goal of infographics is to quickly and easily communicate information and data to the target audience using visually distinct and attractive images. Therefore, your infographics must:

  1. Be visually striking and creative so it immediately gets attention
  2. Give information in a way which is easy-to-understand and remember

5. Videos – Videos have become the staple of digital marketing campaigns across all industry types. From ‘How To’ videos to interviews and product reviews, video content can cover a wide range of topics, and stages of user buying cycle. Videos are also one of the best digital content forms for personal branding. Read more about it here – Why Videos Are The Best Digital Content For Personal Branding

Using video digital content for personal branding

Just like blogs, video content too can help establish your brand as a credible source of information and data around your niche industry, thereby setting your brand up as a trusted authority. This strategy is a powerful way of enhancing brand trust and awareness.

Even if marketing mediums change, marketers will always require compelling content to reach and engage with target audience. Knowing and understanding the different types of digital content available will help you decide which ones are most beneficial and profitable for your business.

Share this

© 2021 www.webfx.co.tt  All Rights Reserved.

Click Me