According to a report by Hubspot based on information from 7000 businesses, increasing the number of landing pages on a website from 10 to 15 can lead to a 55% increase in conversions [1]. When it comes to landing pages, the general consensus seems to be the more the better. But the true test of […]
Understanding the importance of design for web landing pages Read More »
Mobile app design matters. The user experience (UX) of a mobile application is just as important to its success as its functionality and content. Every $1 invested in UX leads to a return of $100, that’s an ROI of 9,900% [1]. In Trinidad and Tobago, 46% of web traffic in June 2021 came from mobile
3 Tools for mobile app UX design Read More »
The global mobile app market size is projected to reach $407 billion by 2026 [1]. When creating a digital marketing strategy many businesses overlook the potential of mobile apps. An app can act as a platform for potential customers to interact with your business. If your clients have a dedicated application for your business installed
4 Examples to inspire your mobile app design Read More »
Studies have shown that users take as little as 50 milliseconds to form an opinion about a website [1]. Websites play a crucial role in the success of a business. If designed well a business website can build credibility, trust and acquire new leads. A poorly designed website can lead to a business losing potential
6 Golden rules for website layout and design Read More »
Facebook was the most visited social media website in Trinidad and Tobago for the year 2020, accounting for over 50% market share. In second place was Pinterest (27%), followed by Facebook-owned Instagram (9%) [1]. Social media and digital marketing are powerful channels for businesses to generate sales, increase online visibility, and find new audiences. However,
Best Practices for Social Media Marketing in 2021 Read More »
The launch of a website comes after months of hard work which includes meticulous planning, creative designing, and efficient development. This can be exciting but can also cause some anxiety. Before a website is launched, it should go through multiple testing phases and prechecks to ensure there are no technical snags and compatibility errors that
21 points to check before launching your business website Read More »
When hiring a website design and development company, many businesses do not know how to assess their options. Hiring a team that does not have the right skill set and experience can be devastating for your business website and digital marketing efforts. Businesses may find the hiring process challenging due to a lack of technical
Checklist for hiring a website design and development company if you are not tech-savvy Read More »
A CTA or ‘Call to Action’ is a website element that prompts visitors to take a certain action. The most common forms of CTAs are ‘Read More’, ‘Contact Us’ and ‘Buy Now’. Here are some more examples. A CTA is an effective technique of ushering website visitors towards the next step you want them to
Five types of CTAs your business’s website must have for higher conversions Read More »
Google’s search results have seen many changes and upgrades since its inception. Every update is focused on making it easier for users to find the most relevant information they are seeking as quickly as possible. This has led to new search result trends that local businesses can leverage through platforms like Google My Business listings.
How a ‘Google My Business’ listing equips your website for new search result trends? Read More »
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