360 Degree Marketing
Webfx uses a combination of the traditional marketing mix and online tools to create a comprehensive view of your customer’s journey. This ensures the brand doesn’t miss out on any consumer segment. Webfx understands that different consumer segments have different preferences, lifestyles and access to different communication mediums. While it is assumed that just about everyone these days owns a mobile phone, certain consumers may have a low-cost device or limited mobile data. The chances of them seeing advertisements on their mobile phones are low. Webfx ensures those consumers are targeted differently, utilising the mediums of radio and television, for example, to target these consumers.
Be it social media, television advertising, radio, newspapers and magazines, marketers are using every medium to get out there and communicate with consumers.