Shweta Rai, Author at Webfx

Online Advertising platforms other than Facebook & Google

Leave a Comment / Blog, Digital marketing / Shweta Rai

Facebook and Google dominate the online advertising landscape. They are the most popular forms of advertising preferred by businesses across all niches. Easy setup, measurable performance tracking and instant results add to their popularity, making them the most trusted paid marketing platforms by businesses as well as digital marketing professionals. However, for businesses interested in […]

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Four simple steps to begin Social Media for your Business

Leave a Comment / Blog, Social Media Management / Shweta Rai

Social media marketing requires planned, well-thought-out series of actions that go hand in hand with both online and offline marketing efforts. The content created for social media marketing will decide its popularity as well as success. With the existence of multiple social media platforms each with their own set of features, and the increasing pressure

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Five website design features to increase conversion rate

Leave a Comment / Digital marketing, website design Trinidad, website development / Shweta Rai

Website conversion rate indicates your website’s performance. Setting up a website that attracts targeted audience is the first step toward generating organic business leads through search engines like Google and Bing. The next crucial step is to ensure your website maintains a good conversion rate. A conversion takes place when a website visitor takes a

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simplifying Facebook Ads in paid digital marketing

Paid Digital Marketing – simplifying Facebook Ads

Leave a Comment / Digital marketing, digital marketing Professional, Facebook advertising, Paid Digital Marketing / Shweta Rai

Facebook has emerged as one of the most lucrative paid ad platforms in the digital space. With 2.6 billion monthly active users belonging to an array of demographics, Facebook is sure to have an audience for any business niche. Facebook ad campaigns come with many benefits which include the following. Cost effective Laser-targeted campaigns Comprehensive

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Mobile App Strategies to grow a new Business

Leave a Comment / Business mobile appications, Digital marketing, Mobile App Strategies, mobile applications / Shweta Rai

New businesses have to be careful with their resources and must use them wisely. They need innovative sales and marketing methods that can work effectively under budget constraints. One such innovative route includes implementation of mobile application strategies. Mobile applications have many powerful benefits for businesses. Find out more about the advantages of using mobile

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A Guide To Publishing Great Blog Posts

Leave a Comment / Blog, Blog Post Guide, Digital marketing / Shweta Rai

Blogging is an essential part of digital marketing. Not only is blogging great for boosting rankings on search engines, it also helps business websites build a lasting online presence. Blogging has some powerful benefits that a business simply cannot afford to ignore. Amazing benefits of good blogging: Helps website keep its content fresh Boosts search

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Video Digital Content creation for Personal Branding

Why Videos Are The Best Digital Content For Personal Branding

Leave a Comment / Digital marketing, Personal Branding, Video digital Content / Shweta Rai

Personal branding is a valuable aspect of marketing. With every post we put up on social media, and every blog article we publish, we inevitably create personal branding. Content is used to communicate with our target audience and personal branding is the process of using content to establish our core personality, values and beliefs, with

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Caribbean Businesses Need Digital Marketing Professionals

Why Businesses Need Digital Marketing Professionals

Leave a Comment / Digital marketing, digital marketing Professional / Shweta Rai

In the recent years, the marketing paradigm has witnessed a massive shift. Our lifestyles have received an upgrade with advancing technology. Almost all aspects of our lives have gone digital. This shift has exponentially increased the potential for business growth using digital marketing methods. There are many factors responsible for pulling businesses out of the

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Five Characteristics Of An Effective Website

Leave a Comment / Blog, website design Trinidad, website development / Shweta Rai

With the advent and advancement of internet technology, we have come to expect all kinds of information to be present online. Smartphones have taken information accessibility to the next level by bringing the entire data of the world-wide web in the palm of our hand. Searching the internet for information has become second nature to

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Shweta Rai

Online Advertising platforms other than Facebook & Google

Top content types for Digital Marketing