Mobile app design matters. The user experience (UX) of a mobile application is just as important to its success as its functionality and content. Every $1 invested in UX leads to a return of $100, that’s an ROI of 9,900% [1]. In Trinidad and Tobago, 46% of web traffic in June 2021 came from mobile […]
3 Tools for mobile app UX design Read More »
In this post we are sharing the latest updates in digital marketing and online advertising so businesses in the Caribbean can plan and strategize their marketing activities to benefit from the changing trends. Find out what’s new in Digital Marketing with WebFX Digital Marketing News segment for August 2021. 1. Google explains its search results
Digital marketing news August 2021 Read More »
The global mobile app market size is projected to reach $407 billion by 2026 [1]. When creating a digital marketing strategy many businesses overlook the potential of mobile apps. An app can act as a platform for potential customers to interact with your business. If your clients have a dedicated application for your business installed
4 Examples to inspire your mobile app design Read More »
Studies have shown that users take as little as 50 milliseconds to form an opinion about a website [1]. Websites play a crucial role in the success of a business. If designed well a business website can build credibility, trust and acquire new leads. A poorly designed website can lead to a business losing potential
6 Golden rules for website layout and design Read More »
The number of Facebook users in Trinidad and Tobago was 981,000 as of May 2021[1]. Google and YouTube remain the most visited websites on the island [2]. 20% of Trinidad and Tobago’s population makes online purchases and/or pays bills online [3]. The statistics clearly indicate a rise in active internet users and the growing importance
Digital marketing news – What’s new in the digital marketing world Read More »
Facebook was the most visited social media website in Trinidad and Tobago for the year 2020, accounting for over 50% market share. In second place was Pinterest (27%), followed by Facebook-owned Instagram (9%) [1]. Social media and digital marketing are powerful channels for businesses to generate sales, increase online visibility, and find new audiences. However,
Best Practices for Social Media Marketing in 2021 Read More »
The launch of a website comes after months of hard work which includes meticulous planning, creative designing, and efficient development. This can be exciting but can also cause some anxiety. Before a website is launched, it should go through multiple testing phases and prechecks to ensure there are no technical snags and compatibility errors that
21 points to check before launching your business website Read More »
When hiring a website design and development company, many businesses do not know how to assess their options. Hiring a team that does not have the right skill set and experience can be devastating for your business website and digital marketing efforts. Businesses may find the hiring process challenging due to a lack of technical
Checklist for hiring a website design and development company if you are not tech-savvy Read More »
Google loves fresh content. The best way to keep your website’s content fresh is by adding a blog. You can regularly share quality posts and articles for your target audience that are informative and attractive. This also indicates to Google that your business website aims to deliver quality material for your visitors and offers true
Top 5 reasons to include a blog on your business website Read More »
Digital marketing methodologies can provide high ROI for businesses of all sizes. One of the benefits of digital marketing is the extraordinary way in which businesses can now directly connect and communicate with their customers. This enables them to lay down a foundation for a strong customer relationship. Paying close and careful attention to customer
Digital marketing methods to build and nurture customer relationships Read More »
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