Your business website is perhaps one of the most important components of your digital marketing structure. It represents your company’s brand identity online, and connects you to thousands of potential buyers in the digital space. It’s an online property where your business products, services and business persona are up on display 24/7.
Being a crucial part of your digital marketing plan, a business website needs to be up to date and up to the mark. If your website was built quite a while back, chances are, it’s outdated and unable to keep up with changing technology and customer navigation behaviour. In short, you are losing valuable customers every day.
A well designed and well maintained website incorporated with current website design and development technology, lets users know that your business is trustworthy. If you haven’t already, here are 5 reasons why you need to consider website re-design for your business.
A well designed and well maintained website incorporated with current website design and development technology, lets users know that your business is trustworthy. If you haven’t already, here are 5 reasons why you need to consider website re-design for your business.
Five Reasons to Consider Website Re-design:
1. Website Supports Outdated Look and Layout:
It’s impossible for a dull website with outdated layout to compete against interesting options that come with latest design trends. Design trends that are created to grab attention and engage with website visitors. With an excess of impeccably designed websites with attractive features like hand-made illustrations and responsive logos, visitors will click out of an aesthetically unexciting site, without the slightest consideration.
Users take about 50 milliseconds to form an opinion about your website and decide whether they’ll stay or leave (source: sweor.com). If your website is still stuck with a dated look, it’s time to give it a facelift.
2. Website Is Not User-Friendly:
Users reach your website looking for information. And, the design and navigation structure of your website must support this need. Anything that hinders this must be fixed on your website. There are many factors that affect user experience. Fast site load speed, easy access navigation bar, and breadcrumbs for a large site with multi-layered url structure, all these factors ultimately lead to an excellent user experience.
Simplicity is the key here. The easier it is for your visitors to find what they are looking for, the longer they will stay on your website.
3. Website Is Not Responsive:
There are many ways users can access your website. Internet connectivity is not restricted to desktops and laptops anymore. They have become portable with the advent of mobile devices like smartphones and tablets. Website design and structure needs to adapt to this, and adopt a responsive design and layout which supports all device types.
57% of internet users say they won’t recommend a business with a poorly designed website on mobile (source: sweor.com). A responsive website automatically modifies itself to fit perfectly with the device type its being called from. This ensures a clean and user-friendly website design, no matter what device is used to access it.
4. Website Does Not Reflect Brand Identity:
Take a good look at your website. Does it include all visible elements of your brand’s identity? Does it create a clear image of your brand in your customers’ minds? These visible elements like logo, design and colour scheme help create distinct brand persona and send out the right message to the right audience.
Brand identity is necessary for creating a positive and dependable image for your brand that can support consistent flow of sales and conversion.
5. Website Is Missing Digital Marketing Components:
A website is one of the most important integrant of your digital marketing strategy. But it can only participate in a digital marketing plan if it has all the necessary components in place. Starting from high quality content to social buttons, opt-in page and email subscription option, adding these tools to your business website is necessary for the success of a comprehensive digital marketing plan.
Website design trends will continue evolving as technology keeps pushing for better solutions and enhanced customer experience. Keep your business website fresh and take advantage of these new trends and technology for optimum user experience and successful digital marketing campaigns.
