According to a report by Hubspot based on information from 7000 businesses, increasing the number of landing pages on a website from 10 to 15 can lead to a 55% increase in conversions [1]. When it comes to landing pages, the general consensus seems to be the more the better. But the true test of […]
Mobile app design matters. The user experience (UX) of a mobile application is just as important to its success as its functionality and content. Every $1 invested in UX leads to a return of $100, that’s an ROI of 9,900% [1]. In Trinidad and Tobago, 46% of web traffic in June 2021 came from mobile […]
The global mobile app market size is projected to reach $407 billion by 2026 [1]. When creating a digital marketing strategy many businesses overlook the potential of mobile apps. An app can act as a platform for potential customers to interact with your business. If your clients have a dedicated application for your business installed […]
Studies have shown that users take as little as 50 milliseconds to form an opinion about a website [1]. Websites play a crucial role in the success of a business. If designed well a business website can build credibility, trust and acquire new leads. A poorly designed website can lead to a business losing potential […]
Facebook was the most visited social media website in Trinidad and Tobago for the year 2020, accounting for over 50% market share. In second place was Pinterest (27%), followed by Facebook-owned Instagram (9%) [1]. Social media and digital marketing are powerful channels for businesses to generate sales, increase online visibility, and find new audiences. However, […]
The launch of a website comes after months of hard work which includes meticulous planning, creative designing, and efficient development. This can be exciting but can also cause some anxiety. Before a website is launched, it should go through multiple testing phases and prechecks to ensure there are no technical snags and compatibility errors that […]
When hiring a website design and development company, many businesses do not know how to assess their options. Hiring a team that does not have the right skill set and experience can be devastating for your business website and digital marketing efforts. Businesses may find the hiring process challenging due to a lack of technical […]
A CTA or ‘Call to Action’ is a website element that prompts visitors to take a certain action. The most common forms of CTAs are ‘Read More’, ‘Contact Us’ and ‘Buy Now’. Here are some more examples. A CTA is an effective technique of ushering website visitors towards the next step you want them to […]
Google’s search results have seen many changes and upgrades since its inception. Every update is focused on making it easier for users to find the most relevant information they are seeking as quickly as possible. This has led to new search result trends that local businesses can leverage through platforms like Google My Business listings. […]
