Digital marketing is a dynamic field that is constantly changing. There are three key areas of digital marketing: Search Engine Optimization (SEO), Social Media Marketing and Paid Ads. For SEO, most marketers will focus on ranking well on Google which is the dominant search engine around the world with notable exceptions like in China. In […]
Digital Marketing Trends you need to know for 2022 Read More »
According to research by HubSpot, Email marketing generates $42 for every $1 that is spent. This is a significant return on investment of 4200%1. In 2020, around 306 billion emails were sent and received each day worldwide. This number is expected to increase to 376 billion by 20252. It is clear that even in 2021,
5 Email Marketing metrics you should track for higher ROI Read More »
Google Search has evolved considerably over the years. Today it is a powerful tool that has become so ubiquitous in our day to day lives that the company name has become a verb, ‘Google it’. Digital marketing strategists in Trinidad need to have a clear understanding of how Google search and its algorithms work. Understanding
MUM Knows Best – Everything you need to know about Google’s new update Read More »
In this post we are sharing the latest updates in digital marketing and online advertising so businesses in the Caribbean can plan and strategize their marketing activities to benefit from the changing trends. Find out what’s new in Digital Marketing with WebFX Digital Marketing News segment for August 2021. 1. Google explains its search results
Digital marketing news August 2021 Read More »
Facebook was the most visited social media website in Trinidad and Tobago for the year 2020, accounting for over 50% market share. In second place was Pinterest (27%), followed by Facebook-owned Instagram (9%) [1]. Social media and digital marketing are powerful channels for businesses to generate sales, increase online visibility, and find new audiences. However,
Best Practices for Social Media Marketing in 2021 Read More »
Digital marketing methodologies can provide high ROI for businesses of all sizes. One of the benefits of digital marketing is the extraordinary way in which businesses can now directly connect and communicate with their customers. This enables them to lay down a foundation for a strong customer relationship. Paying close and careful attention to customer
Digital marketing methods to build and nurture customer relationships Read More »
A strong brand gives a business an ethical and trustworthy reputation in its niche industry. A significant portion of digital marketing focuses on establishing trust with the target market. Strong branding cements a company’s reputation and encourages consumers to interact with the business. A strong brand presence has a crucial role to play in helping
Four ways to boost your business branding with digital marketing Read More »
Social media has become a digital marketing staple. Whether its organic or paid marketing promotions, digital marketers depend on various social media platforms to design and execute campaigns online. Businesses that are getting started with paid digital marketing will have a lot of options to choose from. Increasing digitization and internet penetration has led to
Top 4 reasons to choose social media for online advertising Read More »
Google’s search results have seen many changes and upgrades since its inception. Every update is focused on making it easier for users to find the most relevant information they are seeking as quickly as possible. This has led to new search result trends that local businesses can leverage through platforms like Google My Business listings.
How a ‘Google My Business’ listing equips your website for new search result trends? Read More »
Digital marketing is an umbrella term that encompasses multiple digital activities and channels that are used to generate leads for a business. The most popular of these channels are social media, email marketing, and search engines. Many different components of a digital marketing campaign must work together to utilize these lucrative digital mediums and generate
5 key components your business needs to set up a digital marketing campaign Read More »
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