According to a report by Hubspot based on information from 7000 businesses, increasing the number of landing pages on a website from 10 to 15 can lead to a 55% increase in conversions [1]. When it comes to landing pages, the general consensus seems to be the more the better. But the true test of […]
Understanding the importance of design for web landing pages Read More »
Mobile app design matters. The user experience (UX) of a mobile application is just as important to its success as its functionality and content. Every $1 invested in UX leads to a return of $100, that’s an ROI of 9,900% [1]. In Trinidad and Tobago, 46% of web traffic in June 2021 came from mobile
3 Tools for mobile app UX design Read More »
Metrics. Love them or hate them, they are intrinsic to digital advertising. Choosing the right one however could mean the difference between an inflated flop or genuine growth for your brand. Proving the success of your latest campaign or activation is a big part of any marketers job. Brand affinity and top of mind awareness
The Vanity Behind Metrics Read More »
Digital marketing has become ubiquitous in our everyday lives. It’s a key tool in the arsenal of any savvy marketer, allowing them to develop timely and relevant content for their target market. The ability to track performance in real time and switch gears to optimise performance are invaluable, but don’t be fooled. All digital strategies
3 Hard Digital Truths Read More »
In this post we are sharing the latest updates in digital marketing and online advertising so businesses in the Caribbean can plan and strategize their marketing activities to benefit from the changing trends. Find out what’s new in Digital Marketing with WebFX Digital Marketing News segment for August 2021. 1. Google explains its search results
Digital marketing news August 2021 Read More »
The global mobile app market size is projected to reach $407 billion by 2026 [1]. When creating a digital marketing strategy many businesses overlook the potential of mobile apps. An app can act as a platform for potential customers to interact with your business. If your clients have a dedicated application for your business installed
4 Examples to inspire your mobile app design Read More »
Studies have shown that users take as little as 50 milliseconds to form an opinion about a website [1]. Websites play a crucial role in the success of a business. If designed well a business website can build credibility, trust and acquire new leads. A poorly designed website can lead to a business losing potential
6 Golden rules for website layout and design Read More »
The number of Facebook users in Trinidad and Tobago was 981,000 as of May 2021[1]. Google and YouTube remain the most visited websites on the island [2]. 20% of Trinidad and Tobago’s population makes online purchases and/or pays bills online [3]. The statistics clearly indicate a rise in active internet users and the growing importance
Digital marketing news – What’s new in the digital marketing world Read More »
Facebook was the most visited social media website in Trinidad and Tobago for the year 2020, accounting for over 50% market share. In second place was Pinterest (27%), followed by Facebook-owned Instagram (9%) [1]. Social media and digital marketing are powerful channels for businesses to generate sales, increase online visibility, and find new audiences. However,
Best Practices for Social Media Marketing in 2021 Read More »
The launch of a website comes after months of hard work which includes meticulous planning, creative designing, and efficient development. This can be exciting but can also cause some anxiety. Before a website is launched, it should go through multiple testing phases and prechecks to ensure there are no technical snags and compatibility errors that
21 points to check before launching your business website Read More »
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