Webfx has been named a 2022 Google Premier Partner

Trinidad & Tobago, March 23, 2022: Port of Spain based digital agency Webfx, has achieved 2022 Premier Partner status in the Google Partners program. Webfx’s team of experts provides web and mobile app development; social media management; media buy and ad. Placement and other digital media services  for organisations throughout the Caribbean. Explore the full […]

Digital Marketing and Search updates you should know in 2022

Digital Marketing and Search updates you should know in 2022

Digital marketing continues to be an important channel for businesses to market their products and services as the world moves into a post pandemic era. In order for digital marketing companies in Trinidad to deliver the best results, they need to stay up to date with the latest developments in digital marketing and particularly with […]

How to create an effective layout for your website

How to create an effective layout for your website?

What makes a good website? There are a lot of different factors that contribute to how effective a website is and the type of user experience it delivers. Some important factors are the website’s content, design elements, functionality, and the website layout to name a few. In this article we will look more closely at […]

Mobile App Design Best Practices for 2022

4 Mobile App Design Best Practices for 2022

Mobile apps are expected to generate revenue over $935 billion by the year 2023. On average, smartphone users utilize 30 apps in a month1. Smartphone penetration globally increased from 49% in 2016 to over 78% in 20202. The future is mobile. If you have a business in Trinidad and are looking for a way to […]

Google’s new plan to replace Cookies and how it affects Digital Marketing

Google’s new plan to replace Cookies and how it affects Digital Marketing

Google and other big-tech companies have been under intense scrutiny over the collection of customer data and privacy. France’s CNIL data protection authority had imposed a fine of 100 million euros on Google for breaches of their cookie policy. Google appealed the decision but the fine was upheld by the country’s supreme administrative court, the […]

Understanding CX customer experience and its relationship with website design

Understanding CX (customer experience) and its relationship with website design

The term UX (user experience) has become quite ubiquitous but those paying attention to design philosophy will have come across a new term CX (customer experience) that has become crucial to the design process for all types of products, services, marketing messages and even website development and design. Changes in consumer’s buying behavior due to […]

Digital Marketing Trends you need to know for 2022

Digital Marketing Trends you need to know for 2022

Digital marketing is a dynamic field that is constantly changing. There are three key areas of digital marketing: Search Engine Optimization (SEO), Social Media Marketing and Paid Ads. For SEO, most marketers will focus on ranking well on Google which is the dominant search engine around the world with notable exceptions like in China. In […]

How to approach designing a website

How to approach designing a website?

The technologies used for website design and development have changed significantly over the past ten years. This goes hand in hand with the fact that the way people view websites has also changed. 10 years ago, the default approach to website design was desktop first. Today, mobile-first has become the industry standard. In June of […]

Everything you need to know about no-code mobile app development

Everything you need to know about no-code mobile app development

Gartner estimates that by 2024, low-code/no-code application development will be responsible for more than 65% of application development activity1. As technologies improve, the need for mobile app development agencies in Trinidad to have wide expertise in various languages and technologies has reduced. Today, low-code or no-code tools have made application development more accessible, reliable and […]

Email Marketing metrics you should track for higher ROI

5 Email Marketing metrics you should track for higher ROI

According to research by HubSpot, Email marketing generates $42 for every $1 that is spent. This is a significant return on investment of 4200%1. In 2020, around 306 billion emails were sent and received each day worldwide. This number is expected to increase to 376 billion by 20252. It is clear that even in 2021, […]