Digital marketing is a dynamic field that is constantly changing. There are three key areas of digital marketing: Search Engine Optimization (SEO), Social Media Marketing and Paid Ads. For SEO, most marketers will focus on ranking well on Google which is the dominant search engine around the world with notable exceptions like in China. In […]
Digital Marketing Trends you need to know for 2022 Read More »
The technologies used for website design and development have changed significantly over the past ten years. This goes hand in hand with the fact that the way people view websites has also changed. 10 years ago, the default approach to website design was desktop first. Today, mobile-first has become the industry standard. In June of
How to approach designing a website? Read More »
Gartner estimates that by 2024, low-code/no-code application development will be responsible for more than 65% of application development activity1. As technologies improve, the need for mobile app development agencies in Trinidad to have wide expertise in various languages and technologies has reduced. Today, low-code or no-code tools have made application development more accessible, reliable and
Everything you need to know about no-code mobile app development Read More »
According to research by HubSpot, Email marketing generates $42 for every $1 that is spent. This is a significant return on investment of 4200%1. In 2020, around 306 billion emails were sent and received each day worldwide. This number is expected to increase to 376 billion by 20252. It is clear that even in 2021,
5 Email Marketing metrics you should track for higher ROI Read More »
Google Search has evolved considerably over the years. Today it is a powerful tool that has become so ubiquitous in our day to day lives that the company name has become a verb, ‘Google it’. Digital marketing strategists in Trinidad need to have a clear understanding of how Google search and its algorithms work. Understanding
MUM Knows Best – Everything you need to know about Google’s new update Read More »
According to a report by Hubspot based on information from 7000 businesses, increasing the number of landing pages on a website from 10 to 15 can lead to a 55% increase in conversions [1]. When it comes to landing pages, the general consensus seems to be the more the better. But the true test of
Understanding the importance of design for web landing pages Read More »
Mobile app design matters. The user experience (UX) of a mobile application is just as important to its success as its functionality and content. Every $1 invested in UX leads to a return of $100, that’s an ROI of 9,900% [1]. In Trinidad and Tobago, 46% of web traffic in June 2021 came from mobile
3 Tools for mobile app UX design Read More »
Metrics. Love them or hate them, they are intrinsic to digital advertising. Choosing the right one however could mean the difference between an inflated flop or genuine growth for your brand. Proving the success of your latest campaign or activation is a big part of any marketers job. Brand affinity and top of mind awareness
The Vanity Behind Metrics Read More »
Digital marketing has become ubiquitous in our everyday lives. It’s a key tool in the arsenal of any savvy marketer, allowing them to develop timely and relevant content for their target market. The ability to track performance in real time and switch gears to optimise performance are invaluable, but don’t be fooled. All digital strategies
3 Hard Digital Truths Read More »
In this post we are sharing the latest updates in digital marketing and online advertising so businesses in the Caribbean can plan and strategize their marketing activities to benefit from the changing trends. Find out what’s new in Digital Marketing with WebFX Digital Marketing News segment for August 2021. 1. Google explains its search results
Digital marketing news August 2021 Read More »
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