Metrics. Love them or hate them, they are intrinsic to digital advertising. Choosing the right one however could mean the difference between an inflated flop or genuine growth for your brand. Proving the success of your latest campaign or activation is a big part of any marketers job. Brand affinity and top of mind awareness […]
The Vanity Behind Metrics Read More »
Digital marketing has become ubiquitous in our everyday lives. It’s a key tool in the arsenal of any savvy marketer, allowing them to develop timely and relevant content for their target market. The ability to track performance in real time and switch gears to optimise performance are invaluable, but don’t be fooled. All digital strategies
3 Hard Digital Truths Read More »
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