26 Nov 2020

3 Crucial ways your website design company supports your business

A mammoth leap in digital marketing adoption and changes in online user behaviour have led to a business’s website becoming more than just an elaborate business card; it’s an online property which represents your business in the digital landscape. Seeing that a website is a business’s first branding and marketing tool online, the role of a website design and development company becomes crucial, particularly when it comes to development and support. In this article, we provide more information on exactly what this role entails and why it matters for your business.

The primary responsibility of a website design company is to create a professional website for your business which is not only aesthetically pleasing, but also has features to improve its effectiveness, giving your business a competitive advantage. Learn more about the five characteristics of an effective website design.

The secondary responsibility of a website design company is to provide your business with ongoing support. As experts in the field, website design and development companies are familiar with current trends and technological updates in web development. Knowledge of fresh development techniques allows to recommend technical changes that can boost your site’s online performance, while keeping it functionally robust.

website design company provides businesses with ongoing support

By suggesting and implementing the latest updates, a website design company:

– Enhances website performance

– Gives your business’s website a competitive advantage

– Creates opportunities for implementing new digital marketing strategies

The three main aspects of a business’s website where it requires continuous support from its web development team include:

1. User experience – UX design or User Experience design delves deep into understanding human behaviour when interacting with a website. Keeping the focus human-centric, a website design company makes periodic improvements that amplify user experience. User experience design involves making changes to the website that are based on an understanding of user motivations, emotions, and habits, allowing the website to effectively communicate with its visitors.

2. Digital marketing compatibility – Digital marketing uses different strategies to find and attract potential customers and add them to a sales funnel. In order to use and benefit from these strategies, a business’s website must have the correct components required for their implementation.

Example 1 – A business cannot design an email marketing campaign without an email opt-in pop up on the website.

Example 2 – A business won’t be able to include tripwire technique in its marketing strategy without a landing page dedicated to tripwire marketing implementation.

A website design company supports digital marketing campaigns for businesses by adding components needed for digital marketing compatibility.

Website design company supports Digital marketing compatibility

3. Website maintenance – The goal of every business is to evolve, scale, and expand. Whether it’s introducing new products or services, launching new operation sites, sharing company events and updates, or enhancing brand message and identity.  As a business grows, these changes must reflect on its website. A website design company takes care of any periodic changes and content updates a business website needs to align itself with business expansion.

A website design company’s contribution to a business’s online performance is significant. It does not end with website creation but is a continuous partnership that consists of a series of thoughtful changes and enhancements aimed for achieving better results.

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19 Nov 2020

Copywriting tips for successful Google Ads

Google is the world’s largest search engine with billions of search queries made every day around the globe. With such a massive pool of online users seeking information, entertainment, products and services daily, being on Google’s position 1 for a niche keyword holds huge perks for businesses in terms of website traffic, sales & conversions, and overall online exposure.

Google Ads paid marketing is a faster way for businesses to grab the number one position on Google for their niche keywords. While on-going search engine optimization (SEO) is the key to long term ranking benefits, Google Ads allows quick paid visibility. Although Google Ads promises visibility, the click through rates for the ads will depend largely on how well the ad copy is written.

Let’s go through five Google Ads copywriting tips that can significantly improve your CTR:

1. Get to the point right away – Unlike Facebook and Twitter, Google users are already aware of their pain points and are actively searching for a solution online. Therefore, there is no need to waste Google’s limited ad space convincing them of their pain points. Instead, get right to the solution your business product or service will provide to help resolve their problems.

Google ads paid digital marketing solutions in the Caribbean
paid advertising solutions on Google

2. Include your keywords – When you include your keyword in your ad copy, and if your ad shows up on Google through that keyword, it is highlighted in bold. This is an easy way to make your ad stand out in a long list of search results for better CTR. It will also increase your ad relevancy which can lead to lower CPC.

3. Add a call to action – A ‘call to action’ or CTA motivates the audience to take action. By including simple CTAs like “Call Now” and “Order Today” your ad is telling them exactly what action you want them to take. It’s an effective technique to push your potential customers toward the next step in your sales funnel without using an aggressive sales pitch.

4. Add numbers & dates – Adding numbers to your ads is another simple method to help them stand out while at the same time provide users with important information such as cost or an event date. Use numbers in the form of % discount, price, and dates to break up phrases in the ad copy so it appears visually distinct and attracts more traffic to your website.

5. Keep the focus on benefits – The focus of the ad copy should be on the benefits your products or services offer. Let the users know how your product/service solves the problem that brought them online to look for a solution. Focus on the emotional outcome of your products and services. How can they ultimately make the users’ lives better?

improve paid digital marketing CTR

All digital marketing solutions need the right targeting and messaging to reach marketing goals. The efficacy of Google Ads campaigns also depends on thorough research of the target audience and niche keywords; combined with a well-crafted message that will connect with the target audience. Therefore, developing the craft of copywriting is crucial to the success of all digital marketing campaigns including Google Ads. If you are a business in the Caribbean interested in running digital advertising campaigns, get in touch with the experts at WebFX for digital marketing and advertising solutions.

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