Video marketing has evolved. The availability of robust and affordable video editing tools, significant improvement in smartphone camera technology and the explosive popularity of new platforms like TikTok and Instagram reels has changed the way people consume video content. At the same time, the popularity and demand for long form content i.e longer than 20 […]
The evolution of video content & marketing in 2022 Read More »
Trinidad and Tobago has a GDP per capita income of approximately $15,0001. There is a lot of opportunity on the island nation for businesses to grow. Consumers in Trinidad and Tobago, like anywhere else in the world, are more likely to buy from brands they trust and find interesting. This is why a good branding
3 Types of Brand Strategies you should know Read More »
The number of active social media users in Trinidad and Tobago continues to increase. Facebook and Instagram remain the most popular social platforms in the island nation and Google and YouTube are sites where users are spending the most amount of time. There is still a lot of room for e-commerce in Trinidad and Tobago
4 Website development & online marketing terms you should know Read More »
According to similar web, the top free apps being used in Trinidad and Tobago include HA Tunnel Plus, TikTok, EF Tunnel, WhatsApp and The Baby in Yellow1. This list contains 2 VPN applications, a messenger, a social media application and a popular game. A good indication of the wide appetite for mobile applications in the
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As of March 2022, Facebook is still the largest social network in Trinidad and Tobago with 75% market share, followed by Instagram at 7.5% and Pinterest at 7.1%1. According to NapoleonCat that tracks this information, Facebook had 1 155 500 users in Trinidad and Tobago as of March 20222. Social media marketing continues to have
4 Social Media Marketing Tools You Should Use in 2022 Read More »
There are over 1.18 billion websites online around the world1. It’s safe to say that there is a lot of content and information available for visitors to browse. Depending on what they are looking for, users have their preferred online destination. Despite 1.18 billion options, most people visit YouTube to consume video content. The fact
3 Types of Website Designs that you should know Read More »
Digital marketing continues to be an important channel for businesses to market their products and services as the world moves into a post pandemic era. In order for digital marketing companies in Trinidad to deliver the best results, they need to stay up to date with the latest developments in digital marketing and particularly with
Digital Marketing and Search updates you should know in 2022 Read More »
What makes a good website? There are a lot of different factors that contribute to how effective a website is and the type of user experience it delivers. Some important factors are the website’s content, design elements, functionality, and the website layout to name a few. In this article we will look more closely at
How to create an effective layout for your website? Read More »
Mobile apps are expected to generate revenue over $935 billion by the year 2023. On average, smartphone users utilize 30 apps in a month1. Smartphone penetration globally increased from 49% in 2016 to over 78% in 20202. The future is mobile. If you have a business in Trinidad and are looking for a way to
4 Mobile App Design Best Practices for 2022 Read More »
The term UX (user experience) has become quite ubiquitous but those paying attention to design philosophy will have come across a new term CX (customer experience) that has become crucial to the design process for all types of products, services, marketing messages and even website development and design. Changes in consumer’s buying behavior due to
Understanding CX (customer experience) and its relationship with website design Read More »
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