Instagram is a popular platform for B2C social commerce while Facebook is a popular choice for small B2B sales. If you have a business and want to ensure that you are leveraging all available online channels to generate revenue, then you should look more closely at social media commerce. Globally, social media commerce generated around […]
What is Social Media Commerce & why you should care? Read More »
According to a study by the Harvard Business Review, emotionally engaged customers are at least three times more likely to recommend a product or service and to repurchase it themselves1. According to Forrester’s brand energy framework that was introduced in 2017, about 50% of a brand’s ‘energy’ comes from ‘emotions’2. We have always known that
What is Emotional Branding and how your business can benefit from it Read More »
SEMRush conducted a survey with 1500 businesses about their content marketing strategy in 20211, the survey revealed some interesting insights: 46% of businesses that had a successful content strategy had increased their budget for paid content promotion 42% of businesses mentioned that they are taking their first steps in content marketing We can infer two
3 tools for creating better social media content Read More »
Video marketing has evolved. The availability of robust and affordable video editing tools, significant improvement in smartphone camera technology and the explosive popularity of new platforms like TikTok and Instagram reels has changed the way people consume video content. At the same time, the popularity and demand for long form content i.e longer than 20
The evolution of video content & marketing in 2022 Read More »
Trinidad and Tobago has a GDP per capita income of approximately $15,0001. There is a lot of opportunity on the island nation for businesses to grow. Consumers in Trinidad and Tobago, like anywhere else in the world, are more likely to buy from brands they trust and find interesting. This is why a good branding
3 Types of Brand Strategies you should know Read More »
The number of active social media users in Trinidad and Tobago continues to increase. Facebook and Instagram remain the most popular social platforms in the island nation and Google and YouTube are sites where users are spending the most amount of time. There is still a lot of room for e-commerce in Trinidad and Tobago
4 Website development & online marketing terms you should know Read More »
According to similar web, the top free apps being used in Trinidad and Tobago include HA Tunnel Plus, TikTok, EF Tunnel, WhatsApp and The Baby in Yellow1. This list contains 2 VPN applications, a messenger, a social media application and a popular game. A good indication of the wide appetite for mobile applications in the
5 Best Practices for Mobile Application Design Read More »
As of March 2022, Facebook is still the largest social network in Trinidad and Tobago with 75% market share, followed by Instagram at 7.5% and Pinterest at 7.1%1. According to NapoleonCat that tracks this information, Facebook had 1 155 500 users in Trinidad and Tobago as of March 20222. Social media marketing continues to have
4 Social Media Marketing Tools You Should Use in 2022 Read More »
There are over 1.18 billion websites online around the world1. It’s safe to say that there is a lot of content and information available for visitors to browse. Depending on what they are looking for, users have their preferred online destination. Despite 1.18 billion options, most people visit YouTube to consume video content. The fact
3 Types of Website Designs that you should know Read More »
Digital marketing continues to be an important channel for businesses to market their products and services as the world moves into a post pandemic era. In order for digital marketing companies in Trinidad to deliver the best results, they need to stay up to date with the latest developments in digital marketing and particularly with
Digital Marketing and Search updates you should know in 2022 Read More »
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