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Brand development marketing

Why businesses must focus on Brand Strategy Development

Why businesses must focus on Brand Strategy Development?

Leave a Comment / Blog, Brand Development /

Brand strategy development is a crucial aspect for businesses seeking long-term success and sustained growth. A well-defined and skilfully executed brand strategy is necessary to set a company apart from its competitors, create a loyal customer base and drive business performance. Therefore, establishing a strong brand presence, especially in competitive niches is essential for success. […]

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Social media for Customer Service and Brand Development

Unleashing the Power of social media: Customer Service and Brand Development

Leave a Comment / Blog, Social Media for Businesses /

In today’s fast-paced digital world, social media has emerged as a critical tool for businesses to engage with their customers and build their brands. According to NapoleonCat, as of June 2024, the number of active social media users in Trinidad and Tobago was 1.36 million1. This article delves into the multifaceted benefits of using social

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What is Emotional Branding and how your business can benefit from it

Leave a Comment / Blog, Brand Development /

According to a study by the Harvard Business Review, emotionally engaged customers are at least three times more likely to recommend a product or service and to repurchase it themselves1. According to Forrester’s brand energy framework that was introduced in 2017, about 50% of a brand’s ‘energy’ comes from ‘emotions’2. We have always known that

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