Digital marketing

Website design features to increase conversion rate

Five website design features to increase conversion rate

Website conversion rate indicates your website’s performance. Setting up a website that attracts targeted audience is the first step toward generating organic business leads through search engines like Google and Bing. The next crucial step is to ensure your website maintains a good conversion rate. A conversion takes place when a website visitor takes a […]

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simplifying Facebook Ads in paid digital marketing

Paid Digital Marketing – simplifying Facebook Ads

Facebook has emerged as one of the most lucrative paid ad platforms in the digital space. With 2.6 billion monthly active users belonging to an array of demographics, Facebook is sure to have an audience for any business niche. Facebook ad campaigns come with many benefits which include the following. Cost effective Laser-targeted campaigns Comprehensive

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Mobile App Strategies to grow a new Business

Mobile App Strategies to grow a new Business

New businesses have to be careful with their resources and must use them wisely. They need innovative sales and marketing methods that can work effectively under budget constraints. One such innovative route includes implementation of mobile application strategies. Mobile applications have many powerful benefits for businesses. Find out more about the advantages of using mobile

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A Guide To Publishing Great Blog Posts

A Guide To Publishing Great Blog Posts

Blogging is an essential part of digital marketing. Not only is blogging great for boosting rankings on search engines, it also helps business websites build a lasting online presence. Blogging has some powerful benefits that a business simply cannot afford to ignore. Amazing benefits of good blogging: Helps website keep its content fresh Boosts search

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Video Digital Content creation for Personal Branding

Why Videos Are The Best Digital Content For Personal Branding

Personal branding is a valuable aspect of marketing. With every post we put up on social media, and every blog article we publish, we inevitably create personal branding. Content is used to communicate with our target audience and personal branding is the process of using content to establish our core personality, values and beliefs, with

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Caribbean Businesses Need Digital Marketing Professionals

Why Businesses Need Digital Marketing Professionals

In the recent years, the marketing paradigm has witnessed a massive shift. Our lifestyles have received an upgrade with advancing technology. Almost all aspects of our lives have gone digital. This shift has exponentially increased the potential for business growth using digital marketing methods. There are many factors responsible for pulling businesses out of the

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Key Tasks Under Social Media Management

Five Key Tasks Under Social Media Management

Social media marketing is now an integral part of every company’s marketing strategy. The reason for this is simple. Many potential customers hang out on social media platforms. This has created a massive opportunity for businesses to find the right audience and connect with them without being intrusive. At its core, social media is about

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scope of work webfx

Creating an effective Scope of Work for a Mobile Application or Website

Getting an idea from concept to solution can be a long journey; it requires a lot of patience to get right. It’s tempting to just call up an agency bursting at the seams with ideas and plans in hope that they can piece together your shards of genius Frankenstein-style. Even if they do, your creation

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Importance Of Right Keywords For Business website

Importance Of Choosing Right Keywords For your Business

Keywords form the foundation of digital marketing campaigns. Whether its organic marketing or paid marketing, focusing on incorrect keywords will prove disastrous for your campaign’s success. In other words, going after wrong keywords equals wasted time, effort and resources. What Are Keywords In Digital Marketing? Keywords are words or phrases used by your potential clients,

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