Overview
MOO! Milk is a premium dairy product made from fresh cow’s milk sourced directly from Germany. Distributed and marketed in Trinidad by Acado Distribution, MOO! Milk is rooted in a commitment to natural ingredients, ethical farming practices, and superior quality. Partnering exclusively with farmers who prioritize animal welfare and sustainable practices, the brand ensures that every product reflects its core values – wholesome nutrition, environmental care, and trust for families.
The
Challenge
As MOO! Milk celebrated its 10th anniversary, the brand needed a stronger digital presence – one that went beyond reach and awareness to true consumer interaction. With changing consumer behaviours such as increased online browsing and the rise of casual gaming, MOO! Milk sought to embed its campaign into the digital lives of its audience. The goal was to create an experience that was not only engaging but also capable of generating valuable consumer data to inform future marketing and retail activations.
The
Solution
To bring the campaign to life online, we created an engaging, mobile-first microsite at https://mymoomilk.com that gave consumers fun, useful ways to interact with the brand. Key features included:
The site was built to be seamless across all devices, with the flexibility to scale for future digital campaigns.
The Results
The campaign successfully deepened consumer engagement and strengthened MOO! Milk’s digital presence.
- Over 25,000 active users engaged with the microsite since launch
- 4,000+ players of the On the Moove game, boosting time spent with the brand
- Top-ranking search result for “MOO! Milk” across major search engines, increasing brand visibility
- A strong foundation for data-driven marketing, enabling smarter retargeting and retail activations
