Overview
KFC Trinidad and Tobago, operated by Prestige Holdings Limited, is the largest quick-service restaurant (QSR) brand in the country, with 60 restaurants across the islands. Like many brands during the pandemic, KFC needed to pivot fast, and strengthen its digital presence to keep serving customers while store traffic dropped.
The
Challenge
COVID-19 had a major impact on in-store dining and walk-ins. KFC needed to drive more people to its digital channels, specifically its website and mobile app, to maintain sales and encourage contactless ordering. The goal was two-fold: get more customers to download the app and increase online purchases.
The
Solution
We ran a campaign to drive app installs and online orders, using a mix of high-intent targeting and compelling calls to action
Here’s what we did:
The Results
The results exceeded all expectations and helped KFC take a big step forward in digital transformation.
- Achieved the #1 e-commerce app across YUM! Brands LATAM & Caribbean in 2021
- Surpassed sales targets by 140%
- Increased app downloads by 200%
- Established a long-term digital strategy centered around data, personalization, and convenience
