Branding

Exploring the nature of branding – From traditional to technology

Leave a Comment / Blog, Branding / Shweta Rai

Over the past two decades, brand strategy development has undergone a transformative journey. Shifting gears from the simplicity of traditional advertising to the complexity of digital landscapes, and now to the cutting-edge realm of artificial intelligence (AI) and big data. In this article we explore the evolution of branding to understand how strategies have adapted […]

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