The Digital Content Producer creates and executes a content marketing strategy and schedules for our clients to engage their customers on social media sites as well as on corporate blogs.
The agency’s creative team helps the Digital Content Producer conceptualize ideas and subsequently produce artwork, in support of his strategy. The Account management team provides feedback on whether the content strategy emulates our clients’ organizational culture and achieves their commercial objectives.
- Create and execute a monthly content marketing strategy for clients’ social media networks and corporate blogs and details on how it should be executed
- Own and be held accountable for the content production process, which includes: planning photo and video shoots with the relevant personnel; managing creative personnel to help you execute your content campaigns; assigning tasks to yourself and colleagues as well as following up on their completion; delivery of content marketing schedules and campaigns on time.
- Be Creative: Come up with concepts and ideas that drive engagement on clients’ social media networks. Engagement is defined as shares, likes, clicks, comments and other actions which encourage virility of content
- Copywriting: Prepare content schedules for each client for Facebook, Twitter, Instagram and other social media networks to inform the posts to be scheduled based on a set of objectives. This includes research, writing and finding appropriate images/videos to accompany each post and copywriting. The ultimate goal is to engage with clients’ fans/followers
- Review clients’ Facebook, Twitter, Instagram and snap reports and any other social media metrics available to inform the content strategy
- Prepare monthly reports for clients and the agency’s management which show the success or failure of the strategy with supporting metrics
- Research best practices for creating and executing content strategies and share with your peers
- A distinction in English Language and Literature
- A minimum of 5 GCE/CXC passes
- A degree/course in Marketing, business or the Arts
- Proofreading and editing skills
- Ability to create, compose, and edit written materials
- Ability to write simply with a conversational style. Writing should be informative, but not verbose
- Strong Imaginative skills and creative thinking. Out of the box and even whacky
- Ability to effectively manage time and schedules
- Ability to work independently and as a member of a team