Associate Creative Director

The Role

The Associate Creative Director assists the Creative Director in overseeing the creative team and creative processes; the ideation, presentation and execution of client branding and marketing communications campaigns; the profitability and creative quality of client projects and the operational readiness of the web development team, all in fulfilment of our promise to offer the very best to clients.

The Associate Creative Director is one of the leads in conceptualising and managing the design of fully interactive web sites, online social media campaigns and mobile apps. Shared responsibility for the creative output of Webfx, directing the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals and brand of Webfx and its clients

The role involves assisting the Creative Director in managing the entire interactive online/web creative process:

  • Ensuring that the creative function operates in an efficient, profitable manner
  • Ensuring that our creative product remains leading edge and ahead of our competition
  • Ensuring that our high quality of creative and production is upheld, maintaining consistently high standards for him/herself and others on the team
  • Delivering strategic interactive communication solutions that help our clients attain their marketing and communications objectives online
  • Listening, asking, hearing, prioritising and translating client situation, marketing goals and information into strategic brand concepts, voice, messages and rationales
  • Collaborating and contributing to the creative process as a leader of a creative team, and as a member of the account team
  • Co-leading the unified creative/account management process in order to execute on client projects
  • Writing and presenting cohesive and persuasive rationales for campaign approaches
  • Leading the unified process of marketing/concept/design and post-production execution
  • Leading the unified process of marketing/concept/design and
  • Ensuring the professional development and readiness of the creative team
  • Managing the evolution of the agency’s technology needs, marketing technology and digital marketing capabilities

The Tasks

  • Conceptualise and manage the design of fully interactive web sites and online social media campaigns and strategies for clients
  • Concepts for social media and mobile applications for the programming team to design and install
  • Work collaboratively with partners, participate in company strategizing, and make recommendations for changes to the creative function to meet market changes, competitive threats or to support strategic plans
  • Understand Webfx’s strategic goals and brand; analyze the creative team, environment, processes, technologies, etc., to determine areas needing improvement; and build and direct a creative function aligned with and supportive of those goals
  • Make decisions on a daily basis that ensure both profitability and creative quality
  • Set expectations and standards (build a culture) for creative team attitude, behavior, teamwork and professional development. Lead accordingly
  • Work within Webfx’s ethical standards and ensure the creative team knows and follows those standards
  • Direct the activities and professional development of creative team members, including conducting staff reviews, taking corrective actions and recommending promotions
  • Study the creative marketplace, assessing where Webfx’s quality of work stands against competitors’, as well as our clients’ competitors’ creative work
  • Drive constant improvement in creative quality and capabilities
    With the account lead, assure that internal and client presentations are on time, professional, engaging, persuasive and supported by a sound rationale
  • Assure that timely and informative communication takes place between the creative function and the partners, account team and clients
  • Contribute to the strategic and creative development of the agency’s marketing and branding efforts for new business development
  • Ensure self and staff development in web-based and interactive marketing capabilities
  • Managing outside resources, including vendors, photographers, color separators, printers, freelancers, web and interactive sub-contractors
  • Managing art direction, design, copywriting and production of projects
  • Preparing and justifying job estimates
  • Quality control, including proofing and reviewing work assignments
  • Performance, creative output and project processes
  • Continually learning, evaluating and implementing new interactive and online social media marketing communications technologies within the agency and for client campaigns

Entry Requirements

  • Experience in managing the implementation of social media and mobile applications or providing the concept for the programming team to design one from scratch
  • Leadership and collaboration skills
  • Problem solving and decision-making skills
  • Excellence in managing and motivating staff
  • Excellent communication and persuasion skills
  • Understanding of advertising and marketing principles
  • Understanding of marcom strategies and tactics, including interactive technologies
  • Demonstrated talent for high-caliber creative conceptualisation and writing
  • Ability to judge creative concepts and copy, and clearly communicate creative direction to others
  • Thorough understanding of clients and their business/industry
  • Excellent presentation skills
  • Working knowledge of Microsoft Office
  • Working knowledge of HTML5, Adobe Photoshop, Ilustrator and similar programmes
  • Understanding of interactive media and production

About Webfx

Webfx Limited is an Interactive advertising agency offering advice on Internet Advertising & Marketing, Online Consumer Engagement, Web Design & Publishing, Search Engine Optimisation and overall campaign management to businesses in emerging markets.

  • Webfx
  • 8:00 a.m. to 5:00 p.m.
  • Permanent
  • Monday to Friday
  • Maraval
  • Negotiable based on experience
  • Apply

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