Digital Content Producer

The Role:

The Digital Content Producer creates and executes a content marketing strategy and schedules for our clients to engage their customers on social media sites as well as on corporate blogs.

The Tasks:

  • Create and execute a monthly content marketing strategy for clients’ social media networks and corporate blogs and details on how it should be executed
  • Be Creative: Come up with concepts and ideas that drive engagement on clients’ social media networks. Engagement is defined as shares, likes, clicks, comments and other actions which encourage virility of content
  • Copywriting: Prepare content schedules for each client for Facebook, Twitter, Instagram and other social media networks to inform the posts to be scheduled based on a set of objectives. This includes research, writing and finding appropriate images/videos to accompany each post and copywriting. The ultimate goal is to engage with clients’ fans/followers
  • Review clients’ facebook, twitter, instagram and snap reports and any other social media metrics available to inform the content strategy
  • Prepare monthly reports for clients and the agency’s management which show the success or failure of the strategy with supporting metrics
  • Research best practices for creating and executing content strategies and share with your peers

Entry Requirements:

  • A distinction in English Language and Literature
  • A minimum of 5 GCE/CXC passes
  • A degree in Marketing, Creating Writing or the Arts
  • Proofreading and editing skills
  • Ability to create, compose, and edit written materials
  • Ability to write simply with a conversational style. Writing should be informative, but not verbose
  • Strong Imaginative skills and creative thinking. Out of the box and even whacky
  • Ability to effectively manage time and schedules
  • Ability to work independently and as a member of a team