Account Manager

The Role:

The Account Manager will oversee and/or be directly involved in client Internet strategy, execution and performance analysis for both search and online advertising campaigns. The Account Manager is a management position that entails supervising and/or training other staff members and/or new hires; serving as the liaison between clients, web production staff, and other agency representatives; and handling the day-to-day execution and management of campaigns. In an execution capacity, the Account Manager must “own” each of the projects in which he is involved.

The Tasks:

The Account Manager’s tasks include:

  • Active participation in the client projects to learn and understand client’s needs and goals pertaining to internet strategy, particularly measurable objectives, to be able to conduct research and budget forecasting to provide recommendations and subsequent campaign management to help achieve client goals
  • Serve as strategic counsel to clients and colleagues for all web production and online advertising projects
  • Develop long-term plans and execute recommendations for clients
  • Organize planning and status meetings internally and with clients on a regular basis to keep projects on track
  • Set deadlines for tasks and see that they are achieved
  • Prepare, review and approve scopes of work
  • Identify/Recognize/Solicit new business/growth opportunities with existing clients
  • Manage monthly client invoicing requests and media reconciliations
  • Review/edit suggested advertising and web strategy
  • Monitor campaigns through third party management software
  • Manage maintenance daily/monthly spends for multiple clients and ensure the campaigns meet the desired performance metrics
  • Serve as liaison between clients, web production staff and agency representatives and manage agency budget/credit allocations within divisions
  • Review, update and maintain all campaign and internet strategy processes and process documents
  • Read/Review/Research latest information, techniques, technology and news regarding social media and the interactive advertising and web industry
  • Communicate and follow-up with relevant colleagues to ensure they understand deliverables and timelines to keep jobs on track
  • Train new and existing staff and/or other interested Webfx staff members
  • Attend and present at monthly management meetings, weekly staff meetings and project reviews
  • Prospect for new clients and turn this into increased business
  • Cold call as appropriate within your market or geographic area to ensure a robust pipeline of opportunities. Meet potential clients by growing, maintaining, and leveraging your network
  • Identify potential clients and the decision makers within the client’s organization
  • Research and build relationships with new clients
  • Set up meetings between client decision makers and company’s practice leaders/Principals
  • Plan approaches and pitches. * Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives
  • Participate in pricing the solution/service
  • Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. * Use a variety of styles to persuade or negotiate appropriately
  • Present an image that mirrors that of the client

Entry Requirements:

  • Advertising Agency experience preferred
  • Strong familiarity with the Internet/Internet marketing
  • A degree in Business Administration and/or Marketing
  • At least 5 GCE/CXC passes or local academic equivalent. English Language is mandatory
  • A motor vehicle in good working order
  • Must demonstrate a problem-solver mentality; ability to anticipate and think critically; always seeking to improve oneself or internal systems & processes
  • Organizational – ability to handle multiple responsibilities at one time yet still get assignments completed in a timely basis
  • Strong Follow-Up Skills – follow-up may entail contacting both staff and clients
  • Strong Interpersonal Skills
  • Strong writing skills, interpersonal and communication skills required
  • Strong leadership/supervisory skills
  • Ability to set and achieve goals
  • Skill in conveying ownership of assigned projects to junior team members
  • Can turn ideas into workable plans