10 Jul 2020

Mobile App Strategies to grow a new Business

New businesses have to be careful with their resources and must use them wisely. They need innovative sales and marketing methods that can work effectively under budget constraints. One such innovative route includes implementation of mobile application strategies.

Mobile applications have many powerful benefits for businesses.

Find out more about the advantages of using mobile applications in business marketing campaigns.

benefits of mobile applications in business marketing

With an exponential increase in smartphone users and excellent internet connectivity across the globe, mobile applications have become a great way of connecting with new and existing customers. Let’s take a look at ways new businesses can implement mobile application strategies to gain a competitive advantage for business growth and expansion.

1. Social media integration – This is the easiest way to use a business mobile application to build and grow a strong brand presence on social platforms. Integrating social media accounts with your business mobile app will allow customers to access them quickly. It will support customer engagement and participation through sharing options. Additionally, businesses will be able to track customer behaviour pattern on social media for better targeting. This in-turn will contribute to designing campaigns that generate higher ROI.

2. Discounts and coupons – Discounts and Coupons entice potential customers to try a new product or service. They serve as incentives to motivate them to try something new and different. A business mobile application is a great place to display discount coupons. In this space, businesses get to interact with target audience who have either already tried the businesses’ products or services before, or are interested in them. Interacting with business mobile app users through discounts and coupons will encourage them to become paying customers by minimizing risks.

3. Customer loyalty program – Another excellent strategy a business mobile app can incorporate is customer loyalty program. It is designed to reward customer interaction. Customer loyalty programs allot points to customers for every interaction. The interactions can be in the form of social engagement and/or purchases. Customers can then redeem collected points for gifts, or discounts on products and services.

improving customer loyalty using mobile app strategies

4. Location and behaviour based targeting – Businesses can easily use mobile applications to collect data on customer locations and behaviour patterns. This allows businesses to:

  • Create campaigns that are location specific and time sensitive
  • Create sales and marketing funnels based on customer behaviour patterns
  • Categorize product promotions based on different customer group types

5. New product launch – Since business mobile applications connect businesses to an audience which has interacted with them in the past, announcing a new product launch on such a platform increases the likelihood of propelling the popularity of the launch. Combining this strategy with discount coupons and contests can remarkably improve conversions.

If you are new to business mobile application strategies, you can start with simple features and keep adding new improvements to support more advanced digital marketing techniques. If planned wisely, business mobile application strategies have the potential to continually support business growth and help new businesses scale up faster.

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05 May 2020

3 Things To Keep In Mind When Developing A Business Mobile App

Mobile apps have become an excellent way of reaching new customers and expanding a business’s presence. They fit in seamlessly with existing digital media and marketing strategies, and have the potential to support growth hack techniques for massive outreach. Businesses have already noticed this potential and have started implementing digital activities that involve the use of a business mobile application.

An effective mobile app that serves your business goals while also being user friendly and engaging, will not get made by magic. It requires meticulous planning and clear insights into customer needs and behaviour.

While there are many factors to consider, such as budget, platform and competition, the following key points will help structure your initial planning.

3 Things to Consider When Planning A Mobile App for your Business

1. Business Branding

A mobile application is an extension of your business on app stores and customer mobile devices. One of its responsibilities is to amplify your brand presence and represent your business through mobile devices. Therefore, mobile application design and development needs to be done keeping your business’s branding in mind. The easiest way to do this is to make sure your mobile application contains all basic brand identity elements. This includes:

  • Logo
  • Colour Scheme
  • Brand Message
  • Images
  • Typography
  • Brand Personality
mobile app development for business

Does your mobile app tick all the boxes listed above? Help your mobile app development team clearly understand brand identity elements specific to your business. Doing so will allow them to create a mobile application that correctly presents your brand and business to existing customers as well as new visitors.

2. Business Website

The business mobile application needs to be consistent with the business’s website in every respect. Your website plays a key role in creating an identity for your business online. Discrepancies in business message and brand personality can confuse your customers and dilute your brand presence.

To avoid this, all content created for your mobile application must never fall out of your business’s content theme and brand message. Any content created must align with the existing brand identity, add to the business’s presence and maintain content consistency.

3. Objective

What role will the mobile application play in your digital marketing structure? A mobile app should be created to focus on a specific task which will offer genuine value to the app users.  The cost, time and technology for the development will heavily depend on what task/s the app needs to perform. This will be the hook that pulls in app users and will also be a crucial deciding factor of your app’s popularity. For example, an educational institution can create a mobile app which streams topic-wise educational videos.

The objectives of a mobile application have to be in sync with that of your digital marketing structure, and overall business goals. The features and functionality of a mobile app can be finalized based on these requirements. The mobile app development should ensure that the features and functionalities that are required to help the businesses grow through mobile app marketing techniques are available. Learn more about these techniques, Five Ways Mobile Applications Can Help Your Business Grow.

Thanks to improvements in app technology and devices, developing a business mobile app is not difficult. However, developing one that draws in the targeted audience, keeps them engaged, while also meeting your business goals, is not an easy feat. Start your planning with the above points in mind and you will be well on your way to accomplishing this feat. If you get your mobile app development right, the returns are more than worth the effort.

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17 Feb 2020

Five Ways Mobile Applications Can Help Your Business Grow

Smartphones and mobile applications have taken computing on the go to the next level. Together they have revolutionized the way we shop, order food, pay our bills and even send money to our friends and family. Mobile applications have turned smartphones into a powerful toolbox, capable of doing so much more than just making and receiving phone calls.

Why Are Mobile Apps So Popular?

In today’s digital age most people expect things to happen fast and with minimal effort. We have come to expect speed and convenience in all areas of life. Mobile brings speed and convenience to tasks that used to be tedious and time consuming. Hence, they are soaring in popularity. Factors that make mobile apps popular include:

– Quick and easy access

– 24/7 availability

– Simple to use and operate

Mobile Apps soaring in popularity

This is a huge opportunity for businesses. There is no other marketing tactic out there that can put you in front of your target audience the way mobile applications can. The rate at which smartphone users are increasing, it only makes sense to take advantage of this lucrative marketing channel.

If you are still on the fence about getting a mobile application developed for your business, take a look at its benefits below.

Five Ways Mobile Applications Can Help Your Business Grow

1. Boost Sales – A business mobile app will allow your customers to find products and services quickly. A simple scroll and few clicks will take them to what they need. The task of browsing the internet and searching for options is eliminated. This in turn helps boost sales by:

  1. Saving time for potential buyers, thus encouraging buyers to ‘take action’
  2. Reducing competition by eliminating visibility of competitor options that appear online
Mobile Applications Can Help Your Business Grow

Investing in an easy to install and operate mobile application will overtime have a profitable impact on your business’ sales and growth.

2. Build Strong Brand Presence – Mobile applications help your brand stay connected to your clients 24/7. This connectivity supports brand visibility, recognition and trust. The more they recognize and trust you, the stronger your brand presence is going to be. Mobile apps can also incorporate sharing buttons to boost social sharing among customers.

3. Build Customer Relationship and Loyalty – Another advantage of staying connected to your customers is improved customer relationship, that expands and strengthens customer loyalty. This is one of the best advantages of business mobile applications. A loyal customer means higher customer lifetime value.

4. Encourage Customer Engagement – Mobile application development must incorporate features which boost customer engagement. Features such as a helpdesk, loyalty points and share buttons, all propel active customer engagement. This also lets you peek into what problems your customers are facing, and how you can provide better customer service. Regular interactions with clients will help your business brand foster trust and aid points 1, 2 and 3 mentioned above.

Mobile application development to boost customer engagement

5. Better Direct Marketing – Direct marketing can be a double-edged sword. If you get the targeting right, your campaign can generate a massive ROI. However, if your targeting is off, a direct marketing campaign can go down in flames. With mobile apps, direct marketing is less risky for two reasons:

  1. You are targeting an audience who already know you, have interacted with you, and since they have your business mobile app installed, they are already interested in your products and services.
  2. Mobile apps are also good for collecting customer data on purchase habits. Based on this data, you can refine your targeting and make it more specific. Specificity is the key when it comes to marketing and mobile apps help implement it to your marketing strategies.

Customer behavior is changing to stay in sync with present digital scenario, and businesses need to pay close attention to these changes. If you want to survive and surpass your competition, your business strategies must evolve. Mobile applications are a perfect example of how your business can take advantage of this new era in digital marketing.

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