21 Jun

Digital marketing news – What’s new in the digital marketing world

The number of Facebook users in Trinidad and Tobago was 981,000 as of May 2021[1]. Google and YouTube remain the most visited websites on the island [2]. 20% of Trinidad and Tobago’s population makes online purchases and/or pays bills online [3]. The statistics clearly indicate a rise in active internet users and the growing importance of digital marketing solutions for businesses in Trinidad and Tobago.

As an active digital advertising agency in Trinidad, we keep up with the ever-changing digital landscape. We’ve rounded up the latest digital marketing news below, so businesses can understand and analyse the upcoming trends and adapt accordingly:

LinkedIn announces new ad types

The number of people using LinkedIn during the pandemic increased slightly. With more users on the site than before, it might be time to talk to your digital marketing company in Trinidad about paid advertising on LinkedIn. LinkedIn announced recently that it will allow businesses to promote organic posts on their page. Similar to Facebook’s ‘boost post’ option. The platform has also introduced Event Ads so that businesses can promote their events. Newly introduced event analytics will give companies better insights into who is attending their event.

LinkedIn announced recently that it will allow businesses to promote organic posts on their page

Broad targeting to reach Apple users

Last month apple updated its privacy policy. iPhone users now have to provide consent to be tracked by various apps. According to experts, so far only 6% of iPhone users have consented to be tracked. This poses a challenge for digital marketing service providers and advertisers. For a long time, marketers have relied on location data to target specific audiences. As privacy laws strengthen around the world, and users become more sensitive to what information they are willing to share, brands need to be adaptive. Instead of relying on precise location data, marketers will need to use broader more approximate targeting. Google has also started distancing itself from 3rd party cookies and will discontinue the use of cookies in the Chrome browser by January 2022. Marketers need to focus more on contextual information and geo-targeting and reduce their reliance on cookies and data.

Snapchat introduces shoppable AR platform

Augmented reality enhances a user’s existing environment. Perhaps the most known AR game to date is Pokémon Go. AR is now being used to sell products. AR technology is being embraced by beauty brands as a digital marketing technique. In May 2021, Snapchat launched its first shoppable AR platform with MAC Cosmetics. The platform allows users to use four different lenses. Through augmented reality, users can see how 20 different MAC products would look like on them. A recent study conducted by Publicis for Snapchat found that the use of AR technology for shopping is increasing. Three in four respondents in the survey predicted that AR will play a greater role in how people shop over the coming years. The study was conducted for users in France, Saudi Arabia, the U.K., and the U.S.

Snapchat introduces shoppable augmented reality platform to enhance online shopping experience

Facebook launches Friday live stream shopping series

Facebook has announced that every Friday, until July 16th, the company will play shoppable live videos from the respective brand’s Facebook page. Brands that will be taking part in the live streams are Clinique, Sephora, Bobbi Brown Cosmetics, and Abercrombie & Fitch. Live videos, streaming, and video content has become an essential part of digital marketing. During the pandemic, users were starved for content. Lockdown restrictions meant that in-store shopping was no longer an option. This has led to a change in how users shop for products. An increasing number of platforms are introducing shoppable content. Businesses that sell physical products need to start incorporating videos and similar content that streamlines and enhances the online shopping experience for users.

About WebFX – We are a website services and digital marketing company in Trinidad. We offer social media content curation, responsive website design, SEO, and mobile app development among other digital marketing services for businesses in Trinidad and other Caribbean and South American countries including Antigua, St. Vincent and the Grenadines, Barbados, St. Lucia, Grenada and Guyana.

Did you find this post helpful? Here is some more helpful digital marketing information – Best Practices for Social Media Marketing in 2021

Source:

1. May 2021, “Social media users in Trinidad and Tobago”, NapoleonCat, [available online] available from: https://napoleoncat.com/stats/social-media-users-in-trinidad_and_tobago/2021/05 [accessed June 2021]

2. n.d., “Top Sites in Trinidad and Tobago”, Alexa, [available online] available from: https://www.alexa.com/topsites/countries/TT [accessed June 2021]

3. May 2020, “E-Commerce in Trinidad and Tobago”, Ministry of Trade and Industry [available online] available from: https://tradeind.gov.tt/e-commerce-in-trinidad-and-tobago/ [accessed June 2021]

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