28 Apr 2021

Top 5 reasons to include a blog on your business website

Google loves fresh content. The best way to keep your website’s content fresh is by adding a blog. You can regularly share quality posts and articles for your target audience that are informative and attractive. This also indicates to Google that your business website aims to deliver quality material for your visitors and offers true value.

Blogging started as a personal diary that people used to share their opinions online but has turned into a powerful digital marketing tool for businesses seeking online success. Here we have listed 5 ways blogs help businesses achieve their online marketing goals.

Five reasons to include a blog on your business website

1. Establish your business website as an authority in your niche industry:

Sharing helpful and value-adding information on topics related to your niche industry allows website visitors, as well as search engines like Google, know that your website is a trusted and credible source in your business’s niche.

Sharing value adding content with your audience will make them perceive you as an expert in your field and allow you to showcase your knowledge. You can set your business brand up as an industry leader. Building an online reputation as an industry authority and creating a trusted reputation are key objectives of digital marketing solutions. If done successfully this can significantly boost a website’s conversion rates.

2. Improve the website’s search engine rankings:

A search engine connects your website to audiences that are actively looking for your products and services online. Securing high search engine rankings for keywords that increase your visibility to a targeted online audience is necessary to generate a consistent flow of relevant organic traffic.

Regular blog post submissions help improve website search engine rankings

Fresh and relevant content is the easiest way of helping search engines understand what industry your website belongs to and which search queries it should rank high for on SERPs (Search Engine Ranking Pages). By consistently adding new content, your website provides search engines with fresh and niche-related information to crawl and index. This makes blog posts an impactful tool to help your business establish a connection between your website and its niche industry. The more relevance you can generate the higher your rankings will be for targeted keywords.

3. Increase your followers and become an influencer:

A blog has the potential to turn your business website into an information hub that offers expert advice, counsel, facts, and details on various subjects in and around your business’s niche. Becoming a continuous source of reliable and helpful information can bring benefits to your business and brand in the form of loyal followers, turning your business website into a trusted industry influencer. Fostering a strong influence over the target market will offer your business many advantages such as:

  • Reach new customers
  • Connect with existing customers
  • Better quality leads
  • Higher conversion rates
  • Strengthen and scale brand awareness

Get in touch with WebFX, a website design and development company in Trinidad, and find out how you can incorporate a blog section into your business website.

4. Attract buyers in the research phase of the buying process:

A blog is a very effective medium for attracting potential customers who are still in the ‘information research’ and ‘evaluation’ stages of the buying process. These are the stages where the customers will research information and evaluate their options to help them find the best possible solution. Businesses can invite online consumers to their websites via blog posts that offer information that supports their research. For example, a business that sells sports shoes can provide information on which shoe type is best for running and why.

Choose blog post topics that attract buyers in the research phase of the buying process

By sharing such information, not only is a business helping buyers make the right decision, but they are also creating trust and authority by offering genuine value. The authority and influence created by a well-maintained blog can significantly impact how potential customers feel about your products and services. Brainstorm to come up with post ideas that will provide the information and data your potential customers seek.

5. Generate social media engagement:

Regular blog post submissions keep your website content fresh and your business’s social media accounts active. Each blog post published on your website can also be shared on various social media channels. Work with your social media management team and sync the website’s blog content strategy with social media content strategy. When planned well, both blog and social media can support each other to maximize engagement and impact.

If your business website does not have a blog, contact the website development professionals at WebFX. WebFX is a website design, development, and digital marketing company that works with clients across multiple Caribbean and South American nations like Guyana, Trinidad, Antigua, Grenada, St. Vincent, and the Grenadines, Barbados, and St. Lucia.

Due to its straightforward and easy-to-implement structure, blogging can be integrated into any form of digital marketing solution be it organic or paid. It is a cost-effective and versatile marketing strategy that has many benefits including overall development of business reputation and brand credibility online.

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16 Apr 2021

Digital marketing methods to build and nurture customer relationships

Digital marketing methodologies can provide high ROI for businesses of all sizes. One of the benefits of digital marketing is the extraordinary way in which businesses can now directly connect and communicate with their customers. This enables them to lay down a foundation for a strong customer relationship.

Paying close and careful attention to customer relationship management is necessary for a company’s customer retention plan. The process of building and nurturing a personalized relationship with customers will have many rewards; such as:

  • Boost in customer loyalty
  • Increased customer lifetime value
  • Increase in loyal brand advocates
  • Word-of-mouth marketing
  • Faster cross-selling and up-selling

Here are four methods supported via digital marketing that will help you build and foster high-value customer relationships for long-term profitability:

Personalized emails:

Emails are simple, direct, and efficient. When combined with digital marketing, emails become a potent tool for personalizing your brand’s relationship with your customers. Data about customers can be collected through various digital marketing mediums and tools. This data allows for precise segmentation of the customer base, enabling businesses to tailor-make emails for each customer.

Email marketing is a powerful tool for personalizing your brand's relationship with your customers

From a simple note wishing them on their birthday to a follow-up email with information on cross-selling products based on their recent purchases, a personalized email shows that a brand is invested in the customer’s specific needs and requirements. Personalizing your email communication is a cost-effective means of proactively keeping your brand on your customer’s radar.

Live chats and quick responses:

Incorporating live chat into a business’s website is an excellent way to increase first contact resolution rates. This means that customers’ problems are resolved during their first contact with your business. This makes a very positive contribution towards customer experience.

Live chats indicate that a business values its customers’ time and is dedicated to resolving their problems as quickly as possible. Use live chats to reduce response time and invest in training your support team to conduct positive interactions with each customer. Every interaction with a customer is an opportunity to build and strengthen your rapport with them and to create and grow a loyal customer base.

Social media listening and responding:

Social media platforms help with brand visibility and expanding business reach. They are also a powerful digital channel for consumers to talk about or talk to their favourite brands online. Whether it’s customer queries, concerns, or feedback regarding your products or services, social media channels connect your business to customers, giving your business an opportunity to convert a dissatisfied customer into a happy one.

Treat every comment, post, and feedback, both positive and negative, as an opening to initiate an interaction with your customers. Treat every interaction with care, attention, and empathy. By adding genuine care and value to every communication, your brand is not only strengthening the customer relationship but is also gaining a massive competitive edge over other businesses in your niche.

At WebFX, the social media listening and responding process utilizes agorapulse and other social media tools to listen to conversations around customers’ brands and organizations. Our dedicated team of customer service representatives respond to any relevant queries or concerns. Businesses can get in touch with the team at WebFX to learn more about social media and digital marketing solutions in the Caribbean.

Build and nurture your online community:

Investing time and resources in building and expanding an online community for your brand is a long-term strategy that leads to benefits like loyal followers, community-driven engagement, increased website traffic and conversions, and high customer retention.

Building and expanding an online community for your brand has long term benefits

An online community can be built on public domains such as Facebook groups, or on your website if you want to have a more selective group of people driving engagement for your brand. What domain you choose will depend upon the type of community your customer base would be interested in participating in.

The success of the community will also depend on the quality of your content as well as innovative ideas of engagement, that can convert simple visitors to active contributors. Interviews with influencers from your niche, request for product innovation ideas and feedback, Q&As, contests, and virtual meeting are good examples of engaging content. An active online community has the potential to become a potent marketing channel for your business.

Customer relationship boils down to 2 main activities; the first is providing an outstanding customer experience, and the second is proactively reminding your customers of your brand and business in a way that feels personalized and makes them feel special.

In the current digital era, consumers use online information like reviews, testimonials, and posts by existing customers to choose one brand over another. Therefore, investing resources to create a loyal customer base that supports your online reputation has become a critical aspect of marketing your brand. For more information on how your business can plan effective social media and digital marketing strategies that maximize ROMI, get in touch with the professionals at WebFX.

WebFX is a website services and digital marketing company located in Port of Spain, Trinidad with the experience of working with companies across multiple Caribbean and South American nations like Guyana, St. Lucia, Grenada, Barbados, Antigua and St. Vincent and the Grenadines.

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