Month: October 2020

Benefits of implementing Local SEO in Digital Marketing strategies

Benefits of implementing Local SEO to leverage Digital Marketing

Google’s algorithm has gone through many stages of evolution in an attempt to upgrade user experience. One of these upgrades focused on being able to generate location specific results for users’ search queries. This turned out to be a game changer for businesses as well as consumers online. Location filter tremendously improved the quality of …

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Online Advertising platforms

Online Advertising platforms other than Facebook & Google

Facebook and Google dominate the online advertising landscape. They are the most popular forms of advertising preferred by businesses across all niches. Easy setup, measurable performance tracking and instant results add to their popularity, making them the most trusted paid marketing platforms by businesses as well as digital marketing professionals. However, for businesses interested in …

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