13 Oct 2020

Benefits of implementing Local SEO to leverage Digital Marketing

Google’s algorithm has gone through many stages of evolution in an attempt to upgrade user experience. One of these upgrades focused on being able to generate location specific results for users’ search queries. This turned out to be a game changer for businesses as well as consumers online. Location filter tremendously improved the quality of search results, while at the same time provided businesses with local SEO methodologies to implement location specific targeting.

Local SEO is required to increase search engine rankings in the geographic region you want to target. If your business is selling smartphones in Trinidad, your digital marketing goal would be to reach potential customers looking for smartphones in the region ‘Trinidad’. Your website will not benefit by reaching consumers looking for smartphones in Bahamas. Focusing your marketing efforts around your location not only improves search rankings, but also boosts sales by bringing in relevant traffic to the business website.

Let’s look at some of the benefits of adding local SEO to digital marketing strategies.

using Local SEO to increase search engine rankings in the targeted location

1. Narrowed geographic competition – When marketing focus narrows down geographic reach from global to local, it also pulls the business out of a highly competitive global scale to a smaller local scale. So, instead of competing with thousands of businesses across the globe online, your marketing resources will shift the focus on getting ahead of fewer local companies in your niche. This is a relatively easier task to accomplish by applying local SEO strategies like local listings, local keyword targeting, and creating and optimizing Google My Business account.

2. Increased visibility to geo-targeted audience – Google shows different results to viewers from different locations. By narrowing geographic competition, businesses can achieve better placements in Search Engine Result Page (SERP) for its targeted region. As the SERP rankings improve, more and more people in your region are able to find your business online through search engines. This increase in visibility to geo-targeted audience connects your business website to relevant traffic which ultimately increases online sales and conversions.

3. Leverage physical address and contact info to gain trust – Google performs searches through multiple local listing sites to cross-reference a business’s NAP details. NAP stands for Name, Address, and Phone number. Having your NAP details consistent across all local listing platforms lets Google know that your business is legit and hence can be trusted. Additionally, consumers in your region of focus will find it easier to trust your business if they can access details of your physical address with working phone number.

Using local SEO to gain online authority

4. Target buyer intention keywords – All search queries fall under a particular stage in the consumer buying cycle. While some keywords are searched for research purpose, others are searched with a buying intention. Local SEO helps business websites rank for buyer intent keywords that generate sales. For instance, someone searching for ‘Prescription Contact Lenses in Trinidad’ has a much higher buying intent as compared to someone looking for ‘Prescription Contact lenses’. Learn more about targeting the right keywords for your business.

5. Increase click through rate – Combining all the points above shows the potential local SEO has to put a business website in front of the right people. This together with geo-specific meta description and title tags will significantly increase website click through rate and bring in filtered and relevant traffic to the business website.

If you business in the Caribbean needs professional assistance with local SEO and digital marketing solutions, contact our experts at WebFX.

Local SEO when implemented effectively can create a profitable source of local and organic business through search engines. It is an excellent technique to set up and strengthen a legit business profile online that is trusted by both search engines and target audience.

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06 Oct 2020

Online Advertising platforms other than Facebook & Google

Facebook and Google dominate the online advertising landscape. They are the most popular forms of advertising preferred by businesses across all niches. Easy setup, measurable performance tracking and instant results add to their popularity, making them the most trusted paid marketing platforms by businesses as well as digital marketing professionals.

However, for businesses interested in exploring paid marketing options beyond Facebook and Google Ads, here are three more advertising platforms you can consider.

Three online advertising options other than Facebook & Google Ads

1. LinkedIn – Although LinkedIn does not have a massive audience pool when compared with Facebook and Google, it’s a lucrative place to generate high quality B2B leads. LinkedIn is a space where professionals hangout. Therefore, your Ads on LinkedIn are more likely get the right set of professional audience and prospects with the right professional mindset. Being a business specific platform, LinkedIn Ads do not run the risk of appearing intrusive with the target audience, as is sometimes the case with Facebook Ads. LinkedIn Ads are a powerful marketing tool for B2B companies, B2C companies, universities, and even non-profits.

choosing LinkedIn Ads for digital marketing

2. Twitter Ads – When it comes to targeting options, Twitter is quite similar to Facebook. However, it does have some additional features which digital marketers find hard to ignore. One of the biggest benefits of running a Twitter ad is the ‘Pay Per Performance’ feature. This means, you will have to pay only when your ad’s objective is met. For example, if your ad objective is website visit, you will pay only when a website visit takes place through the ad. Twitter will not bill you for impressions or any other form of user engagement. The nature of content posted on Twitter makes it an excellent place to run ads to cold audience.

3. Dedicated Email Drops – This form of digital advertising involves partnering with a publisher who has a huge loyal following of email subscribers in your industry niche. The publisher will then email-blast ads on your behalf. This is a quick way of reaching a large set of audience using your publishing partner’s borrowed authority. Dedicated email drops, also known as dedicated e-blast make for a great adverting option for niches that are not allowed to publish ads on Facebook and Google. For example, surveillance equipment cannot be promoted on Facebook’s advertising platform. In such scenario, alternative advertising methods like dedicated email drops provide advertisers a way to reach digital audience.

choosing Dedicated Email Drops for digital advertising

Exploring new marketing channels and avenues that have the potential to expand business reach and boost sales must be an on-going aspect of digital marketing strategies. Such a practice will allow businesses to search, discover, and master new opportunities across multiple digital platforms.

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