15 May 2020

Five Characteristics Of An Effective Website

With the advent and advancement of internet technology, we have come to expect all kinds of information to be present online. Smartphones have taken information accessibility to the next level by bringing the entire data of the world-wide web in the palm of our hand. Searching the internet for information has become second nature to us. Thousands of users around the globe are actively searching for products and services online. Businesses of all types are creating websites ready to allow these visitors into their online business portal.

A website visitor spends time on a website gathering information. The information they seek can be generic or specific to the businesses’ products and services. The visitors are generally looking for information that fall under the following category:

1. Phone Number

2. About and FAQ Section

3. Product Details

4. Service Details

5. Blog Content

6. Complete Physical Address

7. Email ID

8. Social Media Buttons

9. Work Portfolio

10. Contact Form

 planning business website content

Consider the points mentioned above when planning business website content. This will ensure all the necessary information a potential customer is searching for, is included in the business website. The effectiveness of a website will depend on how easily this data can be found on the website, and how long the visitors are going to stay on the website. The following points will guide you to build a business website which successfully meets this objective.

Top Five Characteristics Of An Effective Website

1. Secure – Security is a big concern for everyone both online and offline. Since online transactions and data sharing is a relatively new concept in the business world, a secure website has to be in the top of the list. A business website must follow all safety measures to protect the integrity and confidentiality of the information being shared between the user’s device and the business website. Https and secure payment gateways are some of the measure taken to assure website security.

2. High Speed – Website load speed must not exceed 5 seconds. A slow website kills conversion because users online have hundreds of options to choose from. If a website does not load quickly, they will move on to the next one. A slow website also reflects poorly on business’s credibility, harming its reputation online. Speed optimization techniques such as CSS and Javascript minification, browser caching, and reducing server response time are some of the techniques used by website development teams to achieve a high speed high performance website.

3. Easy Navigation – Keeping website navigation simple and smooth adds to the convenience of the visitors. Easy navigation equals to easy accessibility to desired information. This will allow website visitors to quickly find what they are looking for, and will also encourage them to spend more time on the website discovering new pages.

keep website navigation simple

4. Clean Look & Feel – Website design and development technology has come a long way. It has given rise to a plethora of website features and trends. With a myriad of exciting options available, websites can end up incorporating more than what is needed. Avoid cluttering the website by always keeping your business website objective in sight. Do not confuse your visitors with too many flashy features. Keep the website look clean and fresh.

5. Meta Tags – Title tag and meta description are two of the most important On-page SEO factors. When a business website appears on a search result, users get to read the content inserted in your Title tag and meta Description. Hence, these will also serve as your first marketing message for your potential customers. Based on the content of these meta tags, users will decide whether they want to visit your website, or not. The meta tags of a page must be consistent with the content of that page. If the visitors do not find what was promised in the Title and Description, they will quickly leave your website, increasing website bounce rate.

Is your business website successfully attracting and engaging online visitors? Use the points above to find out how effective is a business website’s design and development. Once this is accomplished, your website will be able to enjoy a perpetual supply of organic visitors looking for value and information your business can provide.

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05 May 2020

3 Things To Keep In Mind When Developing A Business Mobile App

Mobile apps have become an excellent way of reaching new customers and expanding a business’s presence. They fit in seamlessly with existing digital media and marketing strategies, and have the potential to support growth hack techniques for massive outreach. Businesses have already noticed this potential and have started implementing digital activities that involve the use of a business mobile application.

An effective mobile app that serves your business goals while also being user friendly and engaging, will not get made by magic. It requires meticulous planning and clear insights into customer needs and behaviour.

While there are many factors to consider, such as budget, platform and competition, the following key points will help structure your initial planning.

3 Things to Consider When Planning A Mobile App for your Business

1. Business Branding

A mobile application is an extension of your business on app stores and customer mobile devices. One of its responsibilities is to amplify your brand presence and represent your business through mobile devices. Therefore, mobile application design and development needs to be done keeping your business’s branding in mind. The easiest way to do this is to make sure your mobile application contains all basic brand identity elements. This includes:

  • Logo
  • Colour Scheme
  • Brand Message
  • Images
  • Typography
  • Brand Personality
mobile app development for business

Does your mobile app tick all the boxes listed above? Help your mobile app development team clearly understand brand identity elements specific to your business. Doing so will allow them to create a mobile application that correctly presents your brand and business to existing customers as well as new visitors.

2. Business Website

The business mobile application needs to be consistent with the business’s website in every respect. Your website plays a key role in creating an identity for your business online. Discrepancies in business message and brand personality can confuse your customers and dilute your brand presence.

To avoid this, all content created for your mobile application must never fall out of your business’s content theme and brand message. Any content created must align with the existing brand identity, add to the business’s presence and maintain content consistency.

3. Objective

What role will the mobile application play in your digital marketing structure? A mobile app should be created to focus on a specific task which will offer genuine value to the app users.  The cost, time and technology for the development will heavily depend on what task/s the app needs to perform. This will be the hook that pulls in app users and will also be a crucial deciding factor of your app’s popularity. For example, an educational institution can create a mobile app which streams topic-wise educational videos.

The objectives of a mobile application have to be in sync with that of your digital marketing structure, and overall business goals. The features and functionality of a mobile app can be finalized based on these requirements. The mobile app development should ensure that the features and functionalities that are required to help the businesses grow through mobile app marketing techniques are available. Learn more about these techniques, Five Ways Mobile Applications Can Help Your Business Grow.

Thanks to improvements in app technology and devices, developing a business mobile app is not difficult. However, developing one that draws in the targeted audience, keeps them engaged, while also meeting your business goals, is not an easy feat. Start your planning with the above points in mind and you will be well on your way to accomplishing this feat. If you get your mobile app development right, the returns are more than worth the effort.

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